Messenger Chatbot Archives - Page 2 Of 17 - HeroBot™ Chatbot Marketing

10 Ways that Messenger Chatbot Greatly Changes the Business World

Messenger Chatbot is another breakthrough in today’s innovating trends when it comes to business. Since their introduction in the year 2016, chatbots have proven to bring significant impacts on entertainment, communication, and most especially on various fields of businesses. It helped business owners provide excellent customer services, as well as expand their businesses by growing customer base.

What is a chatbot?

As defined by Techopedia, A chatbot is an artificial intelligence (AI) program that simulates interactive human conversation by using key pre-calculated user phrases and auditory or text-based signals.

Bots we know today started in 1950 with the idea of the Computer Scientist Alan Turing. He asked the question, “can machines think?” and then developed the Turing test. He theorized that there is a high possibility wherein humans won’t be able to distinguish a mechanism in a conversation which only contains text. In the Turing Test, Alan Turing challenged other computer scientist and some of his students to create a machine that could think the same way as humans. Or at least a machine that can’t be distinguished by humans.

In 1966 the first thinking machine named ELIZA was created. It has then set the basis for building chatbots that are being used today, such as specific phrases, keywords, and pre-programmed responses. After ELIZA, other bots have followed such as PARRY, Jabberwacky, ALICE, and Dr. Sbaitso.

In 2001, SmarterChild was introduced. It was considered as the predecessor of Apple’s Siri, Samsung’s S Voice, and Amazon’s Alexa. All this said bots don’t just give fun conversations, but also play music, search the web, and compose a message, depending on what the users want.

Nowadays, business owners started to include chatbots on their websites. And in the year 2016, Facebook introduced a messaging platform that supports the use of bots. It enabled developers to create bots that will interact with thousands of users of Facebook.

Where is Messenger Chatbot Used?

There are a lot of chatbots existing as of today, which have several different purposes. With its integration to the Facebook messenger, thousands of users use messenger bot in many different ways. Here are some of the top uses of messenger chatbot:

1. Suggesting Products

All customers know that they want something but can’t think of a specific product in mind. Messenger chatbot can be used to suggest customers certain products based on their preference in terms of brand, material, and color, also considering their budget.

Let’s say a customer wants to buy a watch, but can’t decide what to purchase. The customer can talk to a messenger chatbot and type the description of the watch they want. The messenger chatbot shall then show the customer options of watches that are relevant to what they want.

2. Give assistance in terms of Finance

To make it clear, messenger chatbot won’t give you actual money. However, it can help you track your investments and your personal finances. It can notify users regarding the latest news about the stock market, as well as to help make trades. In addition, even some banks today created chatbots that enable users to check their bank accounts and even their latest transactions.

3. For travel

There are a lot of chatbots today that can be used when you want to travel. These chatbots can show you several tourist destinations around the world. In addition, some chatbot can enable you to book flights and find places for you to stay.

One messenger chatbot for traveling to check out is the Hipmunk. All you have to do is send your location, and it shall show you all the destinations near you, or even international destinations if you wish.

4. Tracking Flights

After finding an ideal place to go to, there are chatbots that can help you to find and track flights. These chatbots shall give you options for flights where you can compare and select the most appropriate flight based on your budget and schedule.

5. Order foods

Chatbots can also be used to order foods, such as pizzas, burgers, and other more foods that you are craving to eat. All it takes is one conversation with a chatbot and just wait for your order to be delivered.

One excellent example of a messenger chatbot where you can order food is the Domino’s chatbot. It allows you to make your own pizza with just simple clicks, or order pizzas on their standard menu. You can now satisfy your cravings without the hassle of going out.

6. Productivity

There are chatbots that can help you in terms of productivity. These chatbots can remind you of the tasks you need to do. You just simply type in the thing you need to be reminded about and set a specific time. Some chatbots also provide services wherein you can track your schedule and even set-up meetings.

There is also a messenger chatbot which enables you to print documents with printers that are connected online. Moreover, there are also chatbots that can help you find your most-awaited dream job. Very convenient, isn’t it? You can now be the most productive person you could ever be.

7. News

Chatbots can also bring you the latest breaking news, not only in your country but international news as well. In addition, if you subscribed, these chatbots will send you articles, stories, and headlines which are relevant to your interests. You will be regularly updated and won’t miss any important news happening around you.

8. Finding Music

Chatbots not only can inform you of the latest news but the latest music as well. Chatbots can keep you updated about everything inside the music world. You can build your playlist, find new songs, and know the details about your favorite singers and songwriters.

One interesting messenger chatbot for music lovers is the Scope Bot. Scope Bot enables you to search for a song just by typing in a part of the lyrics that you remember. Results will be shown to you together with the title, singer, release date and the recording studio. If the song is not the one you are searching for, you just type “wrong,” and it shall show you more results until you find the right one.

9. For amusement

There are lots of messenger chatbot games in which you can play in times of boredom. Whether you want to play as a detective, soccer player, or even mage who wants to slay dragons, there is a gaming messenger chatbot for you. These chatbots are the perfect instrument to pass the time, in addition, will offer fun and amusing conversations. There are also chatbots which helps you to connect with the right person and may help you find your true love. Interesting, isn’t it?

10. For Business

This is now the latest trend and by far the best use of chatbots. A lot of businesses now use chatbots to provide better customer services. Chatbots allow businesses to have a deeper connection with their customers, in addition, chatbots enable business owners to attract more potential customers.

There is indeed a lot of use of messenger chatbots. The list above is just the most important use of chatbots in our life, and there are even more purposes where chatbots can be used. Want to start exploring chatbots? By clicking here, we will show you a list of best chatbot of Facebook messenger that might interest you.

The Perks of Using Messenger Chatbots in Business

As indicated in the list above, the best use of chatbot nowadays is for business use. Especially now that Facebook supports the use of chatbots, business owners find it a lot easier to connect with consumers. According to statistics, there is a total of 2.38 billion monthly active users of Facebook worldwide as of today. Imagine getting at least 3% of those monthly active users as your regular customers. You would already have more than enough customer pool to bring your business to the top and make it last for ages.

With the use of Facebook messenger chatbot, you can boost your marketing strategy significantly. Moreover, you can provide better customer services, as messenger chatbot can respond to the customer in an instant. If a messenger chatbot is designed properly, you will be able to save a lot of money, as well as maximize your time to attend more important matters of your business.

Messenger chatbot can work tirelessly and interact simultaneously with several different customers at the same time. Chatbots are immune to diseases making them a 100 percent efficient worker. Furthermore, creating a personalized chatbot shall engage customers in more interesting conversation, making them more interested in your product. Chatbot shall retain all your current customers and acquire more potential customers as well, giving you more opportunity to increase conversions.

As of today, chatbots prove to be very beneficial to businesses. Surely it will bring more advantages and become an essential component for every business in the future. Now is the time to start your business venture with your own chatbot. Unsure where to start? Don’t worry! In Herobot, we shall guide you in every step to building your own messenger chatbot that will outrank your competitors and bring your business to the top.

Facebook Comment Bot: Increase Your Potential Sales

Engaging in a business requires a lot of effort and planning. You cannot enter the industry if you are not equipped with the right marketing tools to promote your offerings. Today’s market relies on the internet. A lot of potential customers are browsing the web to find good stuff because it’s way more convenient. So, having your business on different social media platforms – such as Facebook – is a great way to introduce your products or services. And with the facebook comment bot, you have the advantage to drive your business to the top. However, there are still things that you need to consider as part of your business strategy.

What is a Facebook Comment Bot?

Facebook comment bot is an automation tool that is used for bulk responding/replying on facebook post comments. It allows a page to make instant replies for a massive number of comments at once. It is often used by big brands in order to handle their customers accordingly.

Make Instant Replies with Comment Bot

There’s a huge potential in sales for every Facebook user who comments on your page posts. Reaching out to commenters is a great way to attract probable customers. However, replying to them one by one may not be viable and efficient. In this case, you can opt for a Facebook Comment Bot. Facebook Comment Bots help you make instant replies to multiple comments at once. These instant replies are the messages that are seen automatically by users when they initiate a comment on a post on your Facebook page. Comment bots are like chatbots, which help you show that your business is committed to providing high-quality customer service.

Create an Effective Instant Reply

An instant reply is not effective if its content is not relevant to what the commenters want to see. Make it a part of your planning to think of the best response for them. You should customize your content depending on what the market demands. Make it more informative – enough to represent your brand well.

Here are some tips you can consider in creating effective content for instant reply:

1. Make a brief company overview

Since most of the commenters who put interest on your page posts are new to your brand, it will be an excellent opportunity to introduce your products and services. Include in your instant reply what your company offers; products, services, and etc. Also, it is a good idea to mention some of your products so that customers can have an overview of what they are engaging on.

2. Provide contact details

Having a flood of messages or comments can sometimes lead to unnoticed inquiries. The best way to avoid such circumstances is to provide them with alternative ways to reach you. You can include in the instant reply your e-mail address, company number, business address, or other customer service hotline.

3. Set a timeframe

Don’t make your customers wait for the unknown. Provide them with a specific timeframe on when they can expect a response from you. Gain their trust by giving them realistic information about your availability. One way to do this is to allocate a specific time and have it well-organized.

4. Unanticipated Page Inactivity

Usually, some businesses only employ one person to manage a social media account. But what if that person has an emergency and cannot monitor the page? For this reason, you need to inform the Facebook users that your page will be back shortly due to an unexpected happening. It is your responsibility to let them know to avoid a negative impact on your business.

How You Will Benefit from Comment Bots

Facebook comment bot is easy to set up. You will only need one single response for everyone who leaves a comment on your post. You have the freedom to create whatever response you want – given that it will not exceed to 250 characters. Instant replies enable businesses to handle a massive number of messages. However, it is still your responsibility to respond personally after the instant reply so that you won’t miss a chance of getting more customers. Doing so can trim down all the negative remarks about your customer service. Also, it can build a stronger connection between you and your possible customers.

To add, here are some benefits you can get from Facebook Comment bots:

1. Customer Engagement

Research states that companies who are engaged with their customers on social media are able to increase their sales by up to 40%. With that being said, it is essential to keep your customers engaged with your business. Social media is an excellent platform to promote your business, but an excellent companion to assist you with inquiries is a must-have – chatbots.

Chatbots or comment bots are different from conventional customer service representatives. Chatbots only provide brief information. However, there’s still an interaction between the Facebook user and the chatbot. This is possible through the use of the keywords that the user provides each time. So, if you think Chatbots are annoying, you might be wrong. They’re actually entertaining the customers with relevant information while they are waiting for the response of the page administrator.

2. Global Approach

Facebook comment bots can help you reach global customers 24/7. They can solve your customer care problems because one of its features includes multiple languages. Through this, you can expand your target market without the worries of handling numerous incoming requests.

3. Enhanced Lead Generation

Facebook comment bots assist customers by providing necessary information based on the data they receive. A bot replies on related and essential questions, convince the user and generates a lead for you. They ensure that the flow is in the right direction to get high conversation ratings. Also, bots can help determine the unqualified leads, and avert unnecessary deals with time-consuming leads.

4. Cut the costs

Having a facebook comment bot will cut the costs from hiring employees for specific tasks, or creating a cross-platform app for customer service. There are ready-made software you can choose from.

Chatbots and facebook comment bots allow you to handle multiple customers at once simultaneously. They are beneficial for you and the customers because you will not only save money from hiring employees, but you can also avoid problems caused by human errors.

Bots are great backups for employees. They can do basic and repetitive tasks with great speed and efficiency. However, one of the struggles you may face is developing the conversation capability of your bot in order to make an impression to your customers.

5. Monitor Customer Insights

Facebook comment bot is a great help in monitoring your business. You can collect what commenters think of your product and use them for further improvements.

Why Consider Facebook Comment Bot as Part of Your Marketing Strategy

There’s so much we can do with Facebook, and this includes promoting our businesses for potential sales increase. If you’re using it for marketing purposes, you might want to use Facebook’s messaging features and allow bots to assist you in incoming messages and inquiries.

Bots can provide your customers with useful details that they can use in determining if you are the one they’re looking for. Also, given that you provide your contact information in the instant reply, customers can find it hassle-free to reach their concerns straight to you. They can send you a private message and initiate a private discussion. Through this, you can answer their questions personally and soon offer them great deals. That’s the magic of having a partner in handling customers. You can be secured that all probable customers are not left ignored. Being interactive with them makes a great impression on your customer service and your brand as well.

If you are able to respond to each comment instantly, you can expect a considerable increase in the demand for your brand. Bots can help you achieve stronger customer engagement. And as said earlier, you can cut the costs without sacrificing the quality of your customer service. There’s no need to hire many employees. All you need to do is generate a bot and have someone to monitor your account.

However, a bot may not be useful if programmed with the wrong type of content. You need to have a strategy or consider the tips that are mentioned earlier. Aside from that, you can ask for assistance. Herobot aims to help marketers expand their market through chatbot marketing.

Chatbot Marketing

Chatbot marketing is now a trend in digital marketing. It is an effective way to introduce a brand to the public. Since many people are using Facebook in their daily lives, there is a huge potential for your business to get discovered. But to make that possible, you have to devote your time in handling different customers.

We all know how hard it is to handle tons of messages at once. However, if you have a facebook comment bot or chatbot, you can have an assistant to entertain Facebook users while you are not available for personal interactions. With Herobot, you don’t have to worry about missed inquiries because your bot got your back. Try it now and see the difference it makes! Visit us here.

automation tool bots in business chatbot facebook comment bot facebook marketing

Chatbots On-The-Go: 15 Companies Who Uses Chatbots for Business

Before, online marketing focuses more on apps. But as of today, a new player came into the scene – the chatbot. This AI software solemnly hit the stages of the technological revolution in businesses, specifically to chatbots for business and customer engagement.

Nowadays, people can easily do what they want in just a click. People can order food, shop clothes, schedule flights, get suggestions, receive the latest news, find music, play games and more, just as simple as 1, 2, 3 – through the help of corporate chatbots!

We’re in the primitive stage of technological buildup. Still, there is the same perception that chatbots have: an ongoing growth to adaptability. Thus, such advancement is considered the future of marketing and customer service and support. So, here are the 15 companies that currently use digital marketing AI for their business and customer engagement.

Companies who use chatbots for business and customer engagement

Here are the 15 companies who currently use chatbots for their business and customer engagement:

1. Starbucks

Who would’ve thought that ordering a hot Starbucks coffee can be convenient through marketing bots?

The Starbucks chatbot made its debut on the official Starbucks Barista app in early 2017. This allows users to prevent long waiting and ordering lines through a message or voice approach.

Moreover, the company made all possible through the utilization of digital marketing AI technology through mobile order and payment. The said app allows its customers to order desired drink or food, pay for their purchases. In addition, customers receive rewards depending on the number of times they visit the said coffee store. Then such rewards can be used to redeem items in the store. Hence, this only shows how convenient for its customers, especially to those who are in errands.

Also, for the most enticing part, the said chatbot app may increase engagement by knowing the customer’s particular order preferences. Thus, this will help loyal customers to patronize their products and services.

People can find the said chatbot via its official Starbucks app, which is available for iPhone, Android, and Windows.

2. Lyft

If you are searching for an excellent transportation provider, Lyft is the best app for you!

Lyft is America’s best rideshare app companion. What’s the catch? You may request for a joyride through a chatbot app or voice command.

Additionally, it can be accessed through swiping in various platforms such as Facebook Messenger, Slack, and Alexa Skill (in Amazon Echo).

As for Messenger, users can request rides while on the go. They can click the car icon while chatting with your friends and immediately matches with local drivers. Besides, this enables users to know when the contacted driver is on its way, as well as its license plate number and actual driven car’s pictures.

3. Fandango

Are you a movie enthusiast? Then, this might be a perfect match for you – introducing Fandango.

Fandango was built as an official Facebook F8 launch partner. They released their marketing bots in Messenger on May 2016. This AI software allows users to watch several trending movie trailers, releases, and local theaters without touching the app itself.

It is evidently effortless, efficient, and effective to use. How? It can be swiped through option cards to look over what movies are on-trend around each audience’s place.

If you already discovered what movie you like to watch, then, this app is a hit! Users can have an easy plan on where the nearest movie theater location is. If not interested in watching scheduled movies, you may also search for others through tapping “Showtimes.”

4. Spotify

Spotify released its first corporate chatbot in Facebook Messenger. It authorizes user’s friends to know and share music straight in chats. It also includes different features such as search tools, music recommendations, and sharing functionality with a 30-second song preview.

In order to use the chatbot app, users need to tap on the blue plus ( + ) icon in the left part of the Messenger’s text box. Afterward, tap the Spotify to open the bot. As the window pops up, an overlaid chat appears in which the chosen music to be shared can be found.

5. Whole Foods

If you love to eat, then here’s an AI software that can generate recipes for you – Whole Foods. This friendly chatbot of Whole Foods in Facebook Messenger provides recipes with nutritional values and instructions that are personalized based on every user’s responses.

Furthermore, users can either select or search for a specific recipe. Therefore, they can send a message on the site in diverse categories such as appetizers, gluten-free, or the main dish.

6. Sephora

If you’re looking for a make-up best friend, then Sephora is a fantastic partner.

Sephora launched its digital marketing AI, which provides users to get numerous makeup tutorials. This digital personal assistant aims to help beauty and makeup lovers by giving product reviews and ratings when shopping beauty items in stores.

More of that, it is used in two platforms: Facebook and Kik. Facebook features a “Sephora Reservation Assistant” which gives makeover booking appointment services in Sephora stores; and a “Sephora Visual Artist” which gives makeup shad suggestions. While Kik features makeup tips, reviews, how-to-videos, quizzes, emojis, and mobile site or Sephora site redirection.

7. Mastercard

Looking for a reliable banking system, then the Mastercard Facebook Messenger bot is here to serve you! This corporate chatbot provides Mastercard holders to check on their account transactions. These bank transaction features the review of account information, a listing of purchase history, monitoring of spend levels, provide Mastercard benefits, assistance with financial literacy, and availability in Facebook Messenger.

Also, they enable Masterpass within chats and permits customers to purchase from Mastercard partners, namely FreshDirect, Subway, and Cheesecake Factory.

8. Staples

If you’re looking for a retail company for your orders, then the Staples chatbot app is happy to serve you! Staples ensures customers to have an accessible service in an intelligent Easy System which answers common customer questions. It also provides tracking and return of orders with specific stocked items.

9. The Wall Street Journal

The latest news and updates are on its way through The Wall Street Journal’s Messenger Corporate Chatbot. It is the first news service chatbot provider available on Facebook Messenger. It also gives the latest and trendiest news and other information.

10. Pizza Hut

Instant pizza everyone? Get yourselves ready with the astounding Pizza Hut chatbot app in Messenger. This chatbot includes the option to choose the pizza size, dough, and flavor; to select the payment method; to send the location, and to get notified with the order process.

11. Hipmunk

Hipmunk enables people to find travel deals, book flights, hotels, rental cars, and packages. It is user-friendly with a personalized conversation language and informal experience with an AI-powered chatbot/travel agent.

12. NatGeo Genius

NatGeo Genius Messenger marketing bots originated in promoting the National Geographic’s TV show “Genius.” This allows the users to converse from the featured Genius’ voice. This creates a conversational human experience like other chatbots.

13. Watson Assistant

Watson Assistant is one of the most remarkable digital marketing AI on the market. It is an AI-powered chatbot developed by IBM. Watson Assistant is able to understand users’ call logs or historical chats, forward users to human representatives, and find answers in your knowledge base. Moreover, Watson assistant can ask users for more clarification.

14. TechCrunch

Techcrunch is an online publisher, dedicated to reviewing and profiling new internet companies and products. It also reports on venture capital funding, silicon valley, startups, and businesses of technology.

TechCrunch is another excellent example that utilizes chatbots for their business. With their chatbot, you can receive appropriate and latest content whenever you want. In addition, you can select the number of times you wish to receive fresh content, as well as the kind of content you wish to receive.

The amazing feature of TechCrunch’s chatbot is that it makes your interaction personalized, as it tracks the articles you read and sends you content based on your preference. Also, you can tell the chatbot of what type of news you are interested in.

There is a vast ocean of online content for any person to read. That’s why TechCrunch chatbot app customizes and personalizes what content you receive, also making you able to dictate the sending frequency. With their chatbot, TechCrunch enjoys positive effects and drives more traffic to their website.

15. BabyCenter UK

BabyCenter UK is a part of the Johnson & Johnson group of companies. It is a trusted childcare and pregnancy resource in the UK.

With BabyCenter UK’s corporate chatbots, you will be asked regarding information about your child. Also, you will be asked for the challenges you are currently facing regarding childcare. The chatbot will then send targeted content and personalized advice for solving your problems.

Chatbot provider to help build your own chatbot

If you are looking for the best chatbots for a business that can help you reach your goal, then choose the most trusted companion for your business – Herobot. Here at Herobot, we deeply value business and customer relationships. Moreover, this new AI technology benefit will ensure individuals meet their goals, as well as business. Choose the best technological solution in the future. So what are you waiting for? Together, we will create chatbots for business which are best suited for you. For more engaging and interesting updates, you may visit us at https://powerpres.com.

businesses that use chatbots chatbots for business companies using bots digital business good customer service

Messenger Chatbot Marketing and its Great Impact to Your Business

The internet is now so prominent. You would have to be stupid not to take advantage of it when it comes to running a business. As of April of 2019, the Facebook Messenger has already amassed 1.3 billion unique users in total. So, if you are looking for a platform to launch your marketing campaign and strategy on the internet, then do not look further because the answer is already right there staring at your face. Using Messenger chatbot marketing you can utilize your advantages and market yourself within Facebook Messenger itself. And there seems none more reliable, easy, and effective marketing tactic other than Messenger Chatbot Marketing.

There are now millions and millions of ways on how one can fully promote his or her businesses. But with today’s total domination of the internet within our everyday lives, there seems nothing more practical to do just that other than in the World Wide Web. People are online almost the whole twenty-four hours in a day browsing the net. They are communicating with others that are online as well or consuming their entertainment within the internet itself.

The idea itself of using chatbots as a marketing strategy may indeed be intimidating for some, but once you realize what benefits it can bring for you and your businesses, I’m sure you will love it. Chatbots can genuinely improve marketing and capable of reducing its costs significantly. Moreover, it can improve your overall return on investment, and can indeed make marketer’s lives more comfortable than ever. Get over the hurdle of chatbot’s initial intimidation. The truth will surface that it is more than capable of supercharging your marketing and re-accelerate your business’ growth and revenue.

So, How Does Messenger Chatbot Marketing Work?

Messenger chatbot marketing is the practice of marketing to your potential customers and customers alike using a messaging app on your mobile devices such as Facebook Messenger. As established above, Facebook Messenger has dominated the cyberspace with its tons of unique users that are currently on the app. Users of the said application can send messages and trade photos, videos, audio, stickers, files, and even react to other users’ messages, as well as interact with bots. Not only that but it also fully supports voice and voice calling. And if that does not feel enough yet, Messenger also supports the using of multiple accounts, conversations with end to end encryption and playing various games.

What more can you ask for, right? Those features alone, when used effectively for marketing, can already skyrocket one’s business but we haven’t even discussed the advantages of using chatbots yet in the platform. Also, though this form of marketing sounds similar to email marketing, there are more than some significant differences and the tools used are genuinely different from the other.

Now, What Are Chatbots?

A chatbot or bot, as others may call it, is a piece of automated software that converses with people automatically through the form of chat. Almost all chatbots are programmed to understand various basic questions. Also, they provide reliable answers, and can efficiently execute various tasks given. Some experts may even say that by the future, the majority of our engagement with businesses will be completed without also interacting with another human. But instead, we will be relying heavily on self-service options and chatbots as the form for our business interactions. Furthermore, there are now also a lot of companies that are far ahead of the pack. They offer chatbots as a method of helping companies automate their marketing strategies and tactics.

What Are The Differences Of Facebook Messenger Bots From Other Bots Out There?

Now you wouldn’t refer to it like Facebook Messenger Bots if they are not exclusive for the application, right? Well, yes, this specific chatbot is indeed only for the Facebook Messenger platform. Here are some of the significant advantages that this particular chatbot can give to marketers over other chat platforms out there:

Here are the Main Differences

• You Are Able To Get All The Contact Information

Messenger chatbot marketing conversations won’t be anonymous. Facebook will send you the identity of the people who are messaging your website; this also includes their full contact information and profile photos that are uploaded within their databases. While on other chat platforms, once the user closes their respective browsers, the marketers will have absolutely no idea on who they were talking to, which in some perspective, genuinely frustrating. This is why messenger marketing is much preferred by most business tycoons.

• You Are Able To Send Them Push Notifications

The moment a potential customer or visitor messages your web page, they will be opted into messaging. This allows you to send them follow-ups or reminder drip campaigns which are indeed amazing to be able to do as a marketer.

• You Are Able To Acquire Their Facebook ID

People tend to change business emails more often than they change their Facebook accounts. In fact, some may even use that one same account they had from their initial registration up until their lifetime. People change business emails due to change of jobs and other circumstances, but Facebook IDs can last forever. This is very helpful for Messenger marketing.

• You Are Able to Remarket to Them Again and Again

Because you now have their Facebook IDs and relevant contact information, you can now determine what products or services you can now market to them. And to tell you the truth, you may do it, again and again, using Facebook ads.

There are more than enough massive advantages that you can get from utilizing Facebook Messenger Chatbots. Today, there are now approximately 300,000 active chatbots on the platform itself. So I ask you, why don’t you give yourself a chance? Try and use them as well for the growth of your businesses.

Why Do Intelligent Marketers Use Facebook Messenger Chatbots Rather Than Others?

There is nothing more a marketer can ever want than to reach as many prospects as possible. They do their absolute best to generate more leads and to improve conversions. Not only is Facebook Messenger chatbot marketing the most accessible and easy-to-use messaging app right now. But it also has the most capability to reach a broader scope of potential consumers for your products and services. It seems easy enough, right? But with the help of chatbots, it can even be more comfortable and greater. Incorporating a Facebook Messenger chatbot to your marketing tactic can significantly reduce your total costs. And if that does not sound appealing to you yet, bots can also help book sales appointments. It can even help track delivery or make product suggestions.

Not only that, but messenger marketing is also fully capable of helping you book a flight or order dinner, and many more features, trivial or not. Those are compelling points given already, and I bet you are now sold to the idea of further nurturing the growth of your businesses using various chatbots. There is no more advantageous for you to try out for yourself other than that of the Messenger chatbot marketing and Facebook Messenger Chatbots.

Help Your Businesses Reach Their True Potential With The Help Of Herobot and its Messenger Chatbots

There are still countless marketers out there that are still not fully into the idea of taking advantage of Messenger chatbot marketing. But in fact, it is currently the hottest in digital marketing today! There are indeed more daily active users of popular messaging applications than social media applications. That’s why the founders of Herobot has made it sure that their conception will wake up the masses and realize the opportunity that lies before them.

Imagine, even though that is the case, there are still less than 1% of companies out there that take advantage of just that. With the chatbot that Herobot can provide just for you, your businesses will surely flourish and reach its maximum potential faster than initially anticipated.

Here Are Some Of The Features That Herobot’s Facebook Messenger ChatBot Marketing Can Provide For You:

1. Chat Blast

Have the ability to send notifications, updates, and promos in Facebook Messenger on a large scale with 80% open rates.

2. Auto Respond To Facebook Comments

Run various contests, promotions, and quizzes with Facebook post autoresponders. In that way, you may remove the hassle of manually commenting on them by yourself.

3. Fully Segment your Audience Appropriately

With messenger marketing, you can tag people and segment in demographic and interest-based audiences. It will help you to target them correctly and offer them the products or services that match their interests.

4. Grow your Contact List

using Messenger chatbot marketing To effectively market your business is to reach a vast majority of people as much as possible. With the help of Herobot’s chatbot marketing, you can even expand further your contact list that may soon be your potential customers.

5. Interact With Customers Using In An Instant And Interactive One-On-One Platform

Messenger chatbot marketing and Messenger chatbots is very intuitive and can lead to an intimate engagement with a customer that will genuinely capture their interests and wants so that they will come back for more. And we all know, that is what you want.

And Many more…

In fact, it might have been easier if what you asked is what a Facebook Messenger chatbot marketing cannot do. Given above is just a tiny sample of what is truly a massive list of the advantages and features it can provide for you and your business. So what are you waiting for? Help yourself and try using Herobot now; there is literally nothing to lose. Visit our website now by clicking this link.

benefits of chatbot email marketing marketing strategy messenger chatbot marketing messenger marketing

Why is Bot Marketing the Bright Future of Business? – Herobot.app

In the world where all things are now digitized, customer service has become the firm foundation of any business. However, it is a known fact that not all booming businesses can offer the perfect customer service with bot marketing. Why? This is due to the fact that, in the digital world, there is no time to be idle.

This means that things just keep on rolling, and is never-ending. And if anyone can stay afloat of this unbreakable sea of marketing traffic, they are those who make customer service top priority. To fortify their customer services, businesses take advantage of using bot marketing. However, this cannot be utilized without proper knowledge and understanding. What comprises a successful business?

What comprises a successful business?

A successful business can be comprised of a myriad of factors. These factors range from values to ethics especially for chatbot marketing. However, all of these factors point to one single objective and that is to the betterment of the business.

1. Business Culture

According to the Collins dictionary, “culture is the manifestation of strong beliefs and achievements that are considered important for the development of principles in a social group.” In the business world, culture is the well-defined unification of people who would be successful in that specific establishment. This becomes the firm ground on which employees have the same objective to one another. Also, having a mutual business culture makes it easier to attain collaboration in the business and bot marketing.

2. Point of View

The point of view of the chatbot business does not only limit itself to you, the owner. Rather, the point of view or attitude in the business must be well-known in every part of the business. However, as the owner of the business, you must always see to it that having a positive attitude and a clear view of the goal requires a diligent understanding of your people.

3. Business Strategy

Strategies come in a myriad of forms. However, to make a business strategy work, you must consider 2 key points: simplicity and effectiveness. First, a simple well thought-out one-page documented strategy always beats a long and complex strategy. Why? This goes to the second key point, effectiveness. Effectiveness is how well can the strategy be implied in the business. A successful business plan drives the activities and defines the behavior of the entire business. Look at it this way, without a strategy, a bot business is a delivery truck with no wheels. You got the service but no way on how to deliver them throughout the market.

4. Training

Everything around you is constantly changing and evolving. This is why you should make it a habit as a business owner to implement learning as a viable resource in the organization. Many successful business owners continually spend time and effort in investing in training. However, to make this training be worthwhile for the business, you must achieve a link between it and your chatbot business strategy.

5. Technology

Today, technology plays a huge role in any business. Throughout the years, the ever-changing course of technology has molded business and marketing to what it is today. This change defines customer service on a whole different level.

What really defines success in business?

To understand what defines success in a bot business, one must know what the business’ goal is. Setting goals may be simple enough. However, attaining the right points is fairly difficult. The only thing that matters when it comes to a successful business is the conformity to customer service.

Key points of Customer service in a Business:

1. Flexibility

Being able to comply with customer complaints is essential to any business. Frequently asked questions from customers are critical for a chatbot marketing to thrive. This is why customer service lines and live chat integration has been used in many businesses.

2. Knowledge

Knowing what you offer is crucial for customer care. Since most customers drop a call to complain about the product or service that you have offered. Being knowledgeable about what you offer makes the difference. Always remember that your customers will search for real and concrete answers rather than possibilities and chances. When provided with tangible answers, retaining customers on bot marketing becomes much simpler.

3. Communication

Communicating with your customers is vital when you want your business to boom. Why? Immediate and quick responses to your customers’ questions and complaints are regarded as quality customer care.

4. Teamwork

As a business, individuals must learn to work as one body. This will ensure that the company handles complaints and other customer-related services as a whole. Being a team makes it less complicated for the business to analyze and interpret the problem and deliver an agreeable solution.

5. Organizational Skills

A good customer service representative knows where to find information at any moment. This requires team members to be well organized and trained in where to find information. However, if a team member is unsystematic, this can cause additional hindrance by forcing a customer to wait.

What ways can a Chatbot boost customer service?

Here are some ways you can use your chatbot to boost customer service and conversions:

1. Get personal

Your customers want to feel like they have access to real people. With this said, take full advantage of social media (such as Facebook, Twitter, and Yelp) and write replies when your customers post on your page. Post photos and bios on your website. This shows your customers that you are real people working on their behalf. Utilizing a bot to be representative of customers is the new trend in marketing today. How? First, you can customize it to respond as a human would. Second, certain chatbots offer integrated ways to comply with customer needs. Lastly, they are easy to manage and could be set up quickly.

2. Be Available

Make sure that your customer can reach you immediately. For example, if your business is primarily online, meet in person occasionally with local customers and offer video calls. However, it cannot be denied that sometimes you are cramped up with lots of work and can miss some important meetings with customers. This is where chatbots play a useful role as an announcer for your business. A chatbot can notify you that a certain customer is in need of your service quick.

3. Cater to your customers

Make sure you are fully meeting your customers’ needs. Consider assigning reps to specific customers so they can build a relationship. Offer treatment for your best customers to let them know they are appreciated. For instance, what special services might your customers like? In fact, chatbots can utilize this too, you can program your chatbot to provide and send useful messages for your customer. For instance, they would want to know what specials are you offering, chatbots can filter the needed resources and send them to your customer.

4. Create communities

Your customers will feel even more valued if you treat them as important members of a community. You can bring various customers together in numerous ways, including webinars, interactive websites, and social media. Also, don’t forget that while your customers come to these forums to learn from you, you can learn as much–if not more–from them when it comes to bot marketing.

Why do businesses need bot marketing on their strategy?

Utilizing bot marketing in your business strategy is one advantageous step to a successful business in the future. Here are some of the reasons why your business will benefit from bot marketing.

1. It Targets a Wider Audience

Bot marketing guarantees a bigger customer base for your business. Installing a chatbot on your website can provide you a bigger scope of audience. You can integrate your chatbot to reply with different languages upon request or by ruling them out in the software. Also, the quick and immediate response that chatbots carry out can supplement the time when you are not around.

2. Personalized Experience

Personalizing your chatbot can help you convert your would-be customers to legit customers. Through the use of conversational chatbots, you can make your chatbot react like a real person and not a machine. More so, you can use your chatbot as a representative that will help your customers find the required information about what you offer.

3. Artificial Intelligence

A chatbot can function as a virtual assistant and a powerful one, so to speak. Artificial Intelligence on chatbots can process a big load of information, question, and queries. This data are then analyzed by people of the organization so that they can get a better insight into the customers. For any business, this becomes a crucial course on which the business can act and innovate their services and products.

4. Great Surveying Tool

Chatbots provide customers real-time chat experience with no idle time to spare. This becomes a great tool for business owners who do not have much time to leave it to the bots. Also, bot marketing can record and survey the process on how the conversation that it had.

Technological advancements played a great role in refining the quality of life. In addition, some technological expansions make things complex, especially in the business domain. However, when managed and employed properly, these advances can bring a great improvement to your business. And if you are searching for a flexible and organized chatbot for marketing that is quick to install and integrate, then look no further than Herobot. This chatbot will certainly change the pace on which your business runs. You may visit our website at https://powerpres.com/.

bot in business bot marketing bots chatbots customer service in business digital customer service virtual assistant

The Real Reason why Facebook Engagement for Businesses Declined

For the recent past years, almost all of the business owners have depended on Facebook engagement to drive their businesses for excellent customer engagement. Facebook provides ease in reaching out to several users out there. And because of this, Facebook has entered the business world like a magic wand, an instrument that assists business owners and even publishers in skyrocketing to success.

However, recent statistics have shown that this magic wand is not as powerful as it was before when it comes to customer engagement. The truth is that the figures have fallen significantly. The average amount of engagement drops down from 340 to 264, within just the first half of the year 2017.

As of for last year until earlier of this year, the biggest challenge for all business marketers is:

“How can we be able to capture more Facebook engagement for our business?”

In this article, we look forward to assisting you to see the answers with the information we gathered based on several studies made.

We will dive a little deeper into the flagship of all social networks: Facebook. Therefore, we shall see what intuitions we could acquire to assist businesses in attaining good impressions, most especially yours.

Plummet in Facebook Engagement

If you are using Facebook incorrectly, your magic wand has more likely become like an ordinary stick.

Yes, the magic is fading.

How, you ask?

Steve Rayson, the director of BuzzSumo, has analyzed and gathered data over 880 million posts added by publishers and businesses on Facebook for the year of 2017.

In the said study, Rayson has discovered that the average amount of Facebook engagement (likes and shares) that are associated with targeted content has dropped over 20% since January of 2017 alone. Moreover, certain types of content are dropping harder than others.

Factors of declining Facebook engagement

The reasons behind the Facebook engagement are debatable. Others may assume that business publishers are spending less on promotions like these, but the truth is the turnaround is actually true.

Facebook engagement marketing strategy key focuses on offering value. According to Mari Smith, a goal should teach the audience something useful, relates to them, and finds the same activities and hobbies where you are an expert, and can do it in a very enjoyable way.

New potential connections through Facebook aren’t coming as frequently as before in the last few years, and because of engagement lacking, paid promotions aren’t properly rewarded. According to research, within 42 to 52 percent, organic feedbacks were declined.

More reasons…

On one statistical data report, feeds averagely hold 1,500 different stories, and the available content on Facebook is also soaring in numbers.

An algorithm that affects the contents of what was displayed for users was also adjusted by Facebook.

The truth is, the Chicago Tribune also encounters trouble in expanding its Facebook reach with the readers. They claimed that algorithm changes were the cause of their one-third posts not surfacing.

If one publisher gets more engagement in his Facebook posts, then you will be highly favored by the algorithm, and results will increase your reach. Increasing your engagement also means that you can spend fewer ad dollars to reach all your audience.

It is important to think why your engagement in Facebook is declined; one of many factors is because of the increased competition in the platform, Facebook algorithm, and new set quality bar.

Users appreciate and feel grateful, and expect a higher standard in a company’s content when you have a unique customer engagement. Even if you post only one content every day or every week, you can reach you’re desired targeted engagements and impressions when you make high-quality content.

Even with many competitors on Facebook, if you try harder and do better, you can achieve your goals, and in time, your content will boom in popularity.

Major Refusal in Facebook Engagement

Not so long ago, image and link posts became the core foundation for Facebook success in the field of visual content marketing. People were more engaged to learn and click on Facebook with a wide variety of topics because; images were shown often fiction and drew the attention of viewers.

Today, links and photos aren’t drawing much attention; ranking from the fastest, images are on the top of the losing ground.

The fact that the Facebook engagement algorithm has an effect on the kind of content shown, it is considered partly responsible for the declines observed since January. On the other hand, average engagements in July and August 2016 are 480 shifting to 340 from April to June 2017. This could indicate that there is more going on to the problems they are facing.

Unicorn Ruler: Video

In contrast with the other forms, video contents are soaring high. Video posts highly increased up to 10 percent comparing to other areas that attempt to publish and was declined.

The average numbers of Facebook engagement with videos are also remarkably higher compare to other categories. Last May 2017, its lowest point was recorded but still manages to reach 525 engagements.

It isn’t really a surprise, though. Facebook has put a lot of effort into improving its videos, and plans perfectly their marketing strategy to become more efficient and provides user’s desires and necessity. This includes the birth of Facebook Live video feeds, where users are really happy with it.

According to BuzzSumo, brands and publishers mostly don’t use video as much as they could because at present it only represents 10 percent of the 880 million total posts.

Graphics on most viral Facebook post highlights the power of videos on social media, out of the top twenty posts, seventeen features this format.

Music videos are being featured frequently, including emotional, inspirational, and cute animal videos. Hack videos about practical and food-related content are also in the first entries on the list.

Fail to notice the importance of video options is like avoiding and ignoring a magical wand standing and waiting in the center of a beautiful room. In this case scenario, this magical wand is considered as the key to success.

Stern Rivalry

The birth of Facebook and other social media sites, in general, led to brands and publishers feel like they were pioneers in this field of marketing – customer engagement. While only a few decided to jump on this risk at the beginning of its popularity, the primary platform was already prepared for its first takers.

Facebook as a means of standard practice is the same as using a donkey to reach the top of the Grand Canyon; apparently, everybody is doing it.

Plus, the increase in paid Facebook advertisements made people newsfeeds busy.

What does it mean? This means that your natural connections on Facebook are getting pushed around in the user’s newsfeed; also these posts may get to the bottom due to the great volume of posts that are being offered to a person.

Maybe, the paid ads were the answer, but maybe it’s the other way around. As previously stated, this is one strategy that brands (such as Facebook fake sites and pages) are using; you can say that you’re contending for partial ad space.

Insights of Facebook Ads Users

Moreover, a user doesn’t always feel happy about seeing the ads.

A recent study shows that 15.3 percent of correspondents didn’t notice there were ads in there, 38.5 percent of users were “indifferent” about the presence of ads but; a full of 30.2 percent found them as “irrelevant and annoying.”

Survey facts were presented in a positive approach. Twenty-six (26) percent of those people who clicked ads really did make a purchase. On the other hand, the uninterested and irritated users are worth paying attention too, seeing its statistical numbers; it may not be a good course to achieve more Facebook engagement numbers.

Developing Engagements

The first and major step to boost the level of Facebook engagement is to take a leap on the latest ride in a magical horse video.

Videos are getting a lot of heavy action on Facebook; the key is to become friendly with the type of content.

If not, you have to make sure that your content provides your users with clear values. Better be sure that the heading of your content can draw people in. Through this, you can expect more Facebook clicks, reach, impressions, and engagements.

Nowadays, if you want to have a positive impression and make users engaged in your platform you have to work your way harder and with passion; because Facebook today is packed with posts from different brands and publishers

Days of safe ship sailing are gone. You better established good images and links to secure your title. People opinionated posts can have a big impact on social media, especially if they can speak the thoughts they have in mind.

Take your time and have a good ride.

business in facebook facebook ads facebook engagement facebook engagement for business facebook marketing

Know these 12 Interesting Facts about Chatbot

The business world continues to be fiercer and more competitive. Technological developments continue to advance and drastically improve. Therefore, business owners have to learn to adopt these developments in order to improve their customer services and marketing strategies. This is to provide a large increase in profits as they get the attention of more customers. With this being said, the most prominent technological development being applied to business as of now is none other than the chatbot.

Chatbot is the most essential part of every businesses’ marketing automation. And just like an actual person, artificial intelligence is able to cater to customer’s inquiries and request, but with a relatively low cost. As long as designed correctly, AI can respond to any questions of as many as millions of customers. Additionally, bots can keep customers in a very interesting conversation. Moreover, it can deliver a personalized service to any customers, making customers feel pampered, therefore keeping their interest to your brand.

The development of machine learning has allured different innovators to encompass technology in their particular areas. One of these is developing chatbots. Bots might be the greatest thing to happen to the market yet. Because of its popularity, you might already be aware of its existence and its basic features. However, you still need to know first what AI is and how it works.

If you are not yet familiar about chatbot, then consider yourself in luck. In this article, we will discuss information and some facts that revolve around artificial intelligence.

What is a Chatbot?

Bots are artificial intelligence system programmed to interact with human users through a chat interface. Short for chat robot, a chatbot is a computer program that replicates social conversations. Necessarily, a chatbot tolerates a way of interaction among humans and machines. The communication occurs via written messages or voice as it is programmed to perform separately from a human operator.

Notably, chatbots come in two different aspects:

• Virtual Assistants

These chatbots will help you find the information you need. They will remind you to remember stuff and buy things. Consider Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google’s Assistant. These AI apps are power-driven by machine learning. They depend on artificial intelligence to discover and understand what you want.

• Messaging apps

Chat apps like Facebook Messenger, Kik, WeChat, and Slack are chatbots. These sorts of chatbots are only capable of cooperating with customers just by following pre-programmed systems. In addition, these apps mainly permit businesses and brands to be active online at all times. Moreover, chatbots will be providing customer support, for instance, instant responses, quick answers, even complaint resolution.

What you are currently seeing and experiencing by far is just the start of what is forecasted to be a billion-dollar worth industry in less than nine years. Several leading brands, including CNN, Sephora, Uber, National Geographic, Whole Foods, Starbucks, and Pizza Hut, have already integrated chatbots in their business.

How AI changes the digital marketing world

Still wondering about chatbots? Here in this article, we listed 12 facts that could help explain what an AI really is. Moreover, we will also discuss how it changes the digital marketing world.

1. Approximately 1.4 Billion People Are Using Chat Apps

According to Bi Intelligence, the best four messaging apps are more considerable compared to some of the top social networks. In addition, eMarketer recorded that more than 1.4 billion human consumers were using chat apps in 2016. Moreover, it is also reported that the percentage of mobile messaging apps users will increase by more than 25% of the world’s population in 2019.

2. The Community Are Ready to Communicate with Chatbots

In the opinion of (Human in the Machine) media and marketing services company Mindshare, 63 percent of the population would be concerned with bots. Moreover, a study performed by myclever Agency discovered that they would make use of chatbots to attain “quick emergency answers.”

3. Consumers Aim to Reach Retailers via Chat

According to a study, 29 percent of the population prefer to use online messaging and chat apps to reach retailers in creating a purchase choice. It only signifies that people are even possible to contact a retailer through phone or by using a chatbot. It is more likely to utilize a bot rather than sending emails to business retailers.

4. There Are Over 30,000 Facebook Chatbots Alone

Chatbots are starting to occupy several business sectors. In Marketing Automation, Facebook chatbots automate the whole thing from customer service to marketing and sales. This, therefore, improves businesses’ marketing strategies. However, it is challenging to acquire supervision on the sheer number of Facebook bots. There were over 30,000 AI on Facebook from September, and you won’t believe that millions of users have consumed those chatbot in 200 countries.

5. General Chatbot Conversations Mostly Begin With “Hi”

According to Dashbot.io, greetings like “Hi!” and “Hello!” are the two most well-liked ways to begin an exchange of discussion with a chatbot. Some simple messages which are integrated a question mark, “hey,” “help,” “yes,” and a thumbs up icon.

6. Consumers Are Position to Purchase Stuff through Chatbots

According to DigitasLBi, 37 percent of American users disclosed that they are eager to purchase products through a chatbot. Generally, purchasers would expend over $55 for every good. Moreover, if an AI is accessible, thirty-three percent of UK locals would pay money for necessary things such as clothes and food.

With chatbots, customers are provided with quicker and more responsive interactions, so customers do not have to wait longer in making orders. Moreover, some bots even allow customers to track deliveries of their purchases.

7. Consumers Won’t Put Up With Bad Chatbots

Chatbots have been all the rage. But, one lousy bot incident could cost you a lot of money. Being conscious of the do’s and don’ts of AI growth will help guarantee that your chatbot is useful and capable. In line with the DigitasLBi statement, seventy-three percent of American users assumed that they wouldn’t manage a business’s artificial intelligence behind a terrible experience. Additionally, sixty-one percent of consumers would notice it more annoying if a chatbot couldn’t answer trouble rather than a human.

8. Consumers Wish for Suggestions From Chatbots

Chatbots are sharper, receptive, and more constructive nowadays. Various bots propose an astonishingly authentic informal conversation practice. In which, it is intricated to find out whether the responder is a bot or a real human. Moreover, consumers are fascinated with suggestions for products from retail stores and other establishments.

9. Tell Whether a Bot is a Human or not

The lines among bot and human are only situated to develop unclear. 75 percent of consumers wanted to determine if they are chatting with a chatbot or human pretenders. Therefore, they should back their AI with a human agent to keep away from losing leads. The robotic and simulated kind of responses traced to sixty percent consumers that they were interrelating with a bot. The human-level language ability of these chatbots will be impossible to differentiate from an actual person in a blind test.

10. Exciting Conversations with Chatbots in the Future

Chatbots for business will change in the next few years so you should keep a close eye on them. Thus, we need to initiate knowledge on how to correspond more successfully, particularly with our customers. By 2029, people will hardly identify bots from humans. A ton of major companies like Microsoft, Apple, and other top yielding businesses has been spending in this technology for years at the moment. Consequently, we can presume that these businesses will keep on investing additional money on the improvement of artificial intelligence.

11. Chinese Consumers are Fond of Using Chatbots

In recent times, there has been enough conversation in the area of chatbots. Also, evidently, there is a need among us to witness chat robots do some great and impressive things. Fifty-eight percent of Chinese consumers choose to interact with brands employing social media channels. In addition to this, according to Engadget, Xiaoice is an unreasonably much-known chatbot in China. It has been increasing its influence from China to the entire world. The average discussion span is twenty-three conversations per session (CPS). Sooner or later, AI will also be accessible in the US and other countries as well.

12. Chatbots Can Help People to Solve Their Problem

Chatbots are interactive programs that speak to you and respond to the request, just like a genuine person. They are serving brands and businesses by way of customer service. Most of the digital companies are using bots to respond to questions, give information, book appointments, and even making purchases. Additionally, consumers appreciate responsiveness and ease of use, mainly in artificial intelligence.

Stay connected with us!

You have perhaps heard this before: Bots are the future. Nevertheless, Chatbots are here to stay, love them, or hate them. Are you still questioning how chatbots can help you? We know the answer!

You may be a businessman/woman trying to take your business up a notch. Also, you can be a beginner looking for ways to drive your business, the chatbot is a heaven-sent answer for your needs. Chatbots are sure to provide significant benefits to your business. Moreover, increased lead generation, better customer interaction, and increased conversion. However, you might be wondering how should you start creating your own bot. Worry no more, for Herobot is a haven of massive pre-designed bot templates for most type of business. Start your business AI venture now and see the benefits.

business marketing automation chatbot chatbot growth facts about chatbot marketing automation

Facebook Messenger Marketing and Fascinating Facts You Should Know About

Email or electronic email is undoubtedly the ideal platform of marketing among those who want to spread the message about their business. It is mainly used for sales, outreach, and information. However, as time goes by, people are spending less and less time reading their emails. This modern period, individuals are more drawn into instant messaging applications: which includes Messenger. Thus, it is highly recommended for proprietors to consider Facebook Messenger marketing as one of their advertising means.

Utilizing Messenger for marketing endeavors will make it easier for you to contact your clients through the entire span of your transaction. Owing to its features like an instant messaging application, Messenger provides benefits such as higher visibility compared to emails. In addition to this, it also allows two-way communications that are automated, and it offers higher open rates more than emails.

Being dependent on sending emails is not a good idea because there is a high possibility that it will just be ignored. As an alternative to using email marketing solely for your advertising errands, you can add up Facebook Messenger marketing to significantly increase your interaction and sales. Its push notification feature will vibrate their phones which makes it easier to get their attention. Besides, Messenger can automate the process, so you don’t have to hire extra manpower to help your clients see what they are trying to find.

Why Facebook Messenger Marketing?

Today, more and more people are adapting to messaging apps. That is to say, more than 1.3 billion people around the world are using Messenger every month as a means of communicating and this number continues to grow as time goes by. Little did people know that Facebook management is working so much to make Messenger a satisfying channel for many businesses to be known around the world? You can consider Facebook Ads as an example that allows you to reach and connect people to your business.

Therefore, this instant messaging application is definitely a channel that you should not neglect. Owing to this fact, more and more entrepreneurs are identifying the value of Messenger in their advertising errands.

The Best Messenger Tools that You Should Try

It is significant to take advantage of the best tools that you can use for your Facebook Messenger marketing process to be successful in this industry, Through the proper utilization of the best advertising tools on the web, it will be so much easier for you to spread the word about your business. In addition to this, marketing instruments can definitely make a difference in the overall purchasing experience of your future clients. With all those benefits being said, below are the Facebook Messenger tools that you can utilize in your advertising campaigns.

1. Welcome conversation

Just like what is practiced in physical stores, it is highly recommended for online businesses to make their clients feel pleasant and valuable through welcome greetings. A welcome conversation is one of the most used tools in Messenger because of its undeniable power to enhance a starting relationship with your clients. After setting up this tool in your Messenger, you can expect that your customers will be automatically greeted after they send you a message. You can ask them what they are trying to find and offer to help them look for it.

2. Product discovery conversation

You can set a product discovery conversation in your Facebook Messenger especially when you have a massive pool of products that you offer in your business. This is a great tool to implement if you want to make breezy shopping experience for your clients. By having this on your Messenger, you can automatically ask your customers a series of questions. Also, you can then use their answers to suggest a product that will fit what they are trying to find.

A product discovery conversation is undoubtedly a personal way to make your customers feel that they are valued. By keeping tabs of all the information that they gave you, you’ll be able to recommend them with the best products that match their needs. In addition to these benefits, this tool can give you the ability to provide your repeat customers with special treatment.

3. Abandoned cart messages

The abandoned cart message is one of the applications that can highly improve your relationship with your customers. It works this way: when a client put a product in his cart, but he did not purchase it, you can modify your Facebook Messenger to encourage your prospective customer to complete his purchase. You can set up your business’ Messenger to automatically send this person with a message later on.

In this message, you can ask your prospective client if he would want to complete his purchase or if he has any concerns or questions that he would like to invite you. According to reports, businesses who use this tool can transform 1 out of 9 abandoned cart messages into sales.

4. Receipt messages

A receipt message is an excellent way to extend your gratitude to your clients. Good thing, you can implement this tool in your Messenger to send a receipt to your customers after they avail of a product or service from your business. You can take advantage of this tool to show gratitude to your customers after they completed a purchase. Therefore, a receipt message is a great instrument to reinforce and build a good relationship with your clients.

5. Shipping messages

If we look at it, Facebook Messenger can send near-instant messages and responses to their users and always live at all hours of the day. With this, you can set up your Facebook Messenger to inform your customers about the shipping details of their purchases. Providing your customers with information if their order has already been shipped is an excellent method to give them a convenient way to track their purchase. This may appear to be easy, but staying up to date on your customers’ purchases can be viable in getting their trust towards your business.

How to Implement this Marketing Strategy to your Customers

There are now millions of ways to fully promote your business. People today are online the whole time browsing the internet. Also, it is used in communicating with others that are online as well, or just merely consuming the entertainment it brings to them. But when it comes to implementing Facebook Messenger Marketing into your customers, you can either choose to use a Facebook Messenger automation product or build it on your own.

The internet is now so prominent that you would have to be unwise not to take advantage of it when it comes to running a business. So, if you are looking for a platform to launch your marketing campaign and strategy on the internet, then do not look further. The answer is already right here staring at your face.

If by any chance you are keen enough to start a solution from the beginning up to the top, then be ready and begin coding now. Facebook now has broad and extensive developer documentation to help you out. Try working with your selected business partners who will be able to focus on providing Facebook Messenger automation, this will help you build from scratch.

The Future of Facebook Messenger marketing

Facebook Messenger marketing strategies and tactics are evolving each and every day. Not only will this soon be making a huge improvement on what is already possible through email, but it will also open new forms of communications that were not possible before.

Here are examples of future interactions powered by Facebook Messenger marketing:

Customers sending a picture to your client and automatically getting a recommendation on which product would look best on them
Artificial intelligence personalizing each conversation and optimizing the experience for each customer
Customers viewing augmented reality versions of your client’s products

Facebook Messenger marketing is going to inevitably change the online shopping experience, and the first stores to start working it into their campaigns will have a huge head start.

Now you can already connect with your customers and offer them a real-time personalized service. Just start adding your Messenger into your Herobot app and turn your Messenger conversations into sales. Consequently, your customers will now be able to browse and purchase the things they love through you.

business manager Facebook messenger marketing facebook messenger tools

Facebook Bot: What is it and How do They Greatly Benefit Your Business?

Promoting your business is never easy. You can rely on the traditional “word of mouth” process but it cannot guarantee you a hundred percent success in acquiring clients. However, there are several ways in which you can spread your business to the local masses which include social media, Facebook bot, SEO, and many more. To enlighten you, here are the common ways that businesses use for their advertising errands.

The Common Methods of Marketing Strategies

1. Try doing a press release

Because media is a powerful and effective way of sharing information, why not try sharing it through press releases? Besides, it is more convenient for everyone who does not have access to social media.

2. Use the power of Youtube

We cannot deny the fact that almost everyone is on Youtube nowadays. Through advertisements, you can pay a certain amount of money for a maximum of five minutes. After all, it is worth the pay since everyone has to view it before proceeding with the video they actually want to watch.

3. Work on having a blog

Another good way of making your business visible to everyone is by creating a blog. After all, almost everyone today is fond of reading blogs. Therefore, it is best to take advantage of using blogs as a way of promoting your business.

4. Consider SEO (Search Engine Optimization)

You probably have heard of the term SEO but do not know what it actually means. To enlighten you, it is an effective way of spreading out your business. Through Google Rankings and Social Bookmarking, it is possible for your business to be on top of the search engine. Thus, it creates a way for your company to be known worldwide.

5. Rely on Social Media

If there’s a more powerful way of sharing information with everyone, it is none other than through social media. For instance, Facebook, Twitter, and Instagram are only some of the social media platforms known around the world which can be effective in sharing your business.

However, Facebook has a more efficient way of gathering possible clients. This is through the use of Facebook Bot.

What is Facebook Bot?

Facebook bot is a programmed software program created to manage Facebook accounts. It takes up the information from a random profile and starts adding people on Facebook once it is done and ready.

The Rise of Facebook Bot

There’s no doubt: the rise of Facebook chatbots has indeed caused the excitement of business owners who are looking for extra ways to market their brand. Since its introduction in 2016, chatbots changed the overall user-experience through their interactive methods. Nowadays, consumers can reach out to companies and expect to receive a response regardless of time. Moreover, this interactional tool saves time and effort of both business owners and consumers when it comes to solving product errors and issues. To convince you more, here are the other benefits of utilizing a Facebook bot.

– Customizing user experience according to personalization

– Delivering significant information

– Ordering and purchasing items

– Providing useful content

– Referring a user to the right person or department within the company.

How do These Facebook Bots Benefit your Business?

As a start-up company, one of the first matters that you deal with is accumulating a number of clients. As time goes by, the business industry becomes more and more saturated which makes it harder and harder to rise up from the competition. Therefore, it is so significant to be knowledgeable of all the marketing methods that will help you gain a lot of clients.

One of the notorious advertising tactics that several companies are using is Facebook bot. This extraordinary tool works through the messenger application. It is best to use the most popular social media platform to ensure the number of possible clients. Your business will surely gain more engagements once you promote it through Facebook Messenger. They automatically pop out once there is a visitor on the business page. Here are the other of reasons why these bots are beneficial in improving your business:

1. Special services and promotions

There are several mobile apps that are used for providing automated services which then lead to the utmost satisfaction of customers. One of the outstanding applications that are worth mentioning is chatbots. Gone are those days when these mobile tools are only used for basic assistance errands of different businesses. Nowadays, chatbots can be utilized for appointing a meeting with human representatives, dealing with orders, modifying personal details, changing billing information and updating any changes to a certain client account.

By letting your customers handle their info through bots, you’ll be freeing them and your company from the complications and costs of traditional methods. If you’re interested in incorporating a bot that manages promotions and special services, you can entrust this matter to Herobot. By utilizing this chatbot tool, you’ll save the time in which you are supposed to advertise your special services to your clients. As a result, you can then dedicate the saved time to other significant business stuff that you have to deal with.

2. Quick and Easy Approach to Global Market

No matter if you’re a local startup who’s preparing for global possibilities or a huge international; company with clients in every part of the world, a Facebook bot can surely help you in dealing with your customer assistance issues. As an example, the 24/7 approach and multiple languages that are incorporated into its interface will make it easier for your business to flow with all its transactions and operations. Even if your market becomes bigger and bigger, you don’t have to worry about having to increase your manpower in the inquiry and customer requests department.

3. Strengthen your relationship with customers

There is a reason why various brands spend millions in their marketing endeavors in social media. From vibrant banners to emotionally stimulating content, these businesses are undoubtedly aiming to catch the attention of their target audience. Fortunately, you can utilize your chatbot for the same objective. Bot tools are now allowing bots to be a source of entertainment for prospective consumers. For instance, you can now build a bot that delivers various content such as news articles, blog posts, guides, how-to’s, fun facts, weather updates, tips, games, and jokes. After all, these types of content are definitely effective in encouraging interaction with your audience.

Chatbots can also bridge the connection between your customers and their friends. For example, this social media tool pushes events, games, and interactive posts that clients can share with their peers.

4. Provide customized content

You can utilize your chatbot for the optimal output of your content marketing technique. Upon evaluating the interests and preferences of your audience, the bots will then deliver personalized offers that are difficult to say no to. Moreover, the bot has the capability to run an A/B split testing and other revolutionary strategies to produce optimal results for your marketing techniques.

5. Make money through your social media

Thanks to chatbots, shoppers can already surf and avail products anywhere as long as they have a Messenger application on their mobile. The chatbot tools can now create a virtual e-commerce space through your bot. Therefore, your clients can now take their orders through Messenger without any traditional means. In addition to this, your audience can also view your products, read feedbacks, and avail items right from the comfort of their Messenger application.

6. Deliver information

The proper allotment of your time and efforts is a crucial part of the success of a business. Most of the time, you’ll be bombarded with the same questions over and over from your audience, but you wouldn’t want to allocate a huge part of your time just to answer these inquiries. To deal with this, you can entrust the task of answering inquiries to your bot. This tool can undoubtedly provide your clients with information that includes prices, contact information, deals, discounts, stock availability, services, product service areas, and business hours.

How Can You Achieve an Excellent Facebook Bot for Your Business?

It’s been several years since Facebook has introduced chatbots on Messenger. In the first months of its launch, the Facebook bot bears some flaws but these mild weaknesses don’t hinder the interaction it has created with the users. As years go by, it continues to improve until its several features made it one of the notorious marketing strategies for proprietors. Nowadays, Facebook bot is considered as a vital portion of all advertising approaches of different companies and startups.

If you’re wondering how you can apply bots to your own marketing strategy, Herobot can definitely help you with that. The services that Herobot offers will make it more than possible for you to attain the bot that you have in mind. Besides, this application can provide you with features that are undoubted of high quality which can then be easily incorporated into your whole business advertising strategy. What are you waiting for? Visit our website today for more details.

benefits of bots to business blogs for business content marketing facebook bot facebook tool marketing strategy

Create the Best Chatbot for Facebook to Stand Out From Your Competitors

Chatbots – you might have heard it but maybe unaware of it. As you read this article, there are already as many as 300,000 bots out there. Most of these AI are used for businesses. If you’re a businessman, then now is the time to develop your own best chatbot for Facebook. You might have no idea how, but as you finish reading this article, you’ll be knowledgeable about how to create a chatbot effectively.

Since the beginning of the digital revolution, technology has developed dramatically, and in a fast-paced manner. Technological advancements played a great role in improving the quality of life. But, technology advances so quickly, that sometimes people have a hard time coping up with it. Moreover, some technological developments make things complicated, especially in the business world. However, when utilized correctly, these developments can bring a great advantage to your business. One significant technological development for business is the use of chatbots.

The use of chatbots proves to be beneficial to those who use it. Now, it is easy to build your own chatbot, because there are several pre-built platforms that now exist, such as Herobot. However, you need to build your own chatbot, which will stand out among the thousands of chatbots that are now in function. So let’s focus on how to effectively create the best chatbot for Facebook.

Chatbots enables us to search for places, foods, and products with ease. In addition, it helps in solving issues on customer services. It stores customer’s data from past conversations, so users don’t have the need to give their information again. It is sure to save the time and efforts of your customers. Unlike humans, chatbots will never catch a disease, which makes them efficient. Moreover, the use of chatbots can lessen a company’s cost, while sustaining their income at the same time.

Chatbots – Where did it come from?

Before we start discussing how to effectively create a chatbot, let’s look first from where chatbots started. Chatbots’ origin can be traced back from as far as the year 1950. In this year, Alan Turing, a mathematician, logician, and a computer scientist started it all. He has asked the question “can machines think?”, and had a theory that humans cannot distinguish an intelligent mechanism; well, that is in a conversation which involves text only.

Alan Turing then developed the “Turing Test.” Its purpose is to test the capability of any machine to think at the same level as humans, or at least be indistinguishable by humans.

This test has caught the interest of many computer scientists and tried to create an intelligent machine to pass this test. The first chatbot to exist was ELIZA. ELIZA was built and developed by American-German computer scientist Joseph Weizenbaum in 1966. ELIZA was unable to pass the Turing test. However, it managed to make some people think that they were talking to a real person.

ELIZA had then set the foundations of chatbots. It was structured by specific keywords and phrases, and also by registered preprogrammed replies. It became the basis to create chatbot such as Parry, Jabberwacky, Dr. Sbaitso, and Alice. In the present, two of the most popular chatbots are the “S Voice” of Samsung and the “Siri” of Apple. These chatbots are advanced & well developed. They can respond to and understand voice commands. In addition, they can also perform tasks such as playing music, composing a message, and search the internet.

Chatbots are now well developed that it can be used for many purposes. Entrepreneurs are now integrating chatbots into their businesses, and it proves to be very useful.

Key Points to Remember on How to Effectively Create Best Chatbot for Facebook

Now we have learned about the brief history of chatbots. From that we can contemplate that chatbots have been developed just to answer a question “can machines think?” Chatbots are now well-developed thanks to the brilliant minds responsible for it. We just now need to think of how we can strategically use it. We can start by also asking the question “What does my market want?” From here we can now lay-out our chatbots according to the preference of our target market.

By giving a personalized experience to each individual customers, chatbots have the ability to attract and maintain their loyalty. There are certain features you must follow when you want to create a personal and effective chatbot. Following each will provide your business and website a complete feel that customers are interactive with a conversational chatbot.

Here are some useful tips on how to effectively create your best chatbot for Facebook:

1. Apply Conversation Breaks

As your chatbots should be designed to be conversational, refrain it from sending customers long and bulky messages. Customers may deem it boring and unpleasant, giving them the tendency to leave the conversation. You should make your chatbots respond in short and straightforward answers, which are accurate to what the customer actually needs.

2. Give the customers the option to exit

The primary reason for using chatbots is to save ourselves from the work of catering the customers. However, some customers might want to exit their conversation with the chatbot and prefer to talk to a real person instead. If you don’t give a solution to this situation, customers might get annoyed and search for other suppliers instead. To avoid this, you can include an exit button to your best chatbot for Facebook, allowing them to exit whenever they want.

3. Entice your customers visually

A conversation that includes text only might be boring for the customers as well. Therefore, make use of emojis. Not only emojis can make the conversation more human-like, but also it makes the messages more pleasant and friendlier. Its color will be pleasing to the eye of the customers. In addition, it adds fun to the interaction between the chatbot and the customer. Using GIFs will prove to be useful as well. that wat you make your best chatbot for Facebook more engaging.

4. Subscribe/Unsubscribe button

By putting a subscribe button in our chatbots, we give the customer the privilege of receiving news or messages about topics that are relevant to their interests. Also, this can keep them updated on your business, whether you are giving discounts or free giveaways. This can also increase the fame of your business, as more subscribers following your business mean good product reputation. However, you should also include an unsubscribe button. The reason is that sometimes, customers can get irritated when they think there is no way to stop receiving messages. They might hate your business, which can result in bad effects. Having an unsubscribe button shall give the customers the freedom to unsubscribe whenever they desire.

5. Design a personalized Your Best Chatbot for Facebook

We can all agree to the fact that customers sometimes become childish who likes being spoiled or pampered. This means we have to design our chatbots to respond with them according to their needs and preferences. With a personalized chatbot, customers will feel they are special and don’t think that they are just one of your several customers. Interacting with a personalized chatbot will not only make customers happy but also maintain their loyalty to your business.

6. Integrate Your best chatbot for Facebook with marketing ability

Marketing your products can be very time-consuming and tiring tasks. Imagine reaching out to a thousand customers, the burden isn’t it? What about a hundred thousand more? But don’t worry! Make your best chatbot for Facebook do that job for you. As it is automated and can reach out to customers quickly, it can do the job in no time and on a regular basis. It will now give you the opportunity to focus more of your time and energy to other critical tasks of your company.

7. Give your chatbot a unique name

One way to make your chatbot standout amongst others is to give them a unique name. Make a name that is relevant to your business, at the same time, one that seems very friendly and easy to remember. In this way, your chatbot can easily catch your customer’s attention and engage them in conversation.

8. Make your chatbots predictive

To keep the customers engaged in the conversation, your chatbot should be responsible for driving it forward. Don’t make a reactive chatbot, which only waits for what customers would just say. Enable your best chatbot for Facebook to give options and suggestions. In this way, your chatbots can think ahead of the conversation. It will be able to drive the conversation properly and give the customer what they really need. This will make the interaction lively and would never bore your customers.

9. Create chatbots that give mature conversations

Integrating Natural Language Processing (NLP) would be a great factor in building an effective best chatbot for Facebook. When your chatbot understand how the customer feels or the intentions of their messages, your chatbot can deliver what the customer really needs. Also, chatbots can be able to collect and store information that might be useful for future use, whether to improve business or to build more effective strategies to acquire more customers.

Nowadays, it is really simple to create chatbots. But what’s challenging is how to create an effective best chatbot for Facebook. One that will bring your business to the top and make it stay there for ages. Having an effective chatbot will prove beneficial and is indeed considered to be an excellent investment. Stop thinking about it and start taking actions to do it! Here in Herobot, it will be our pleasure to help you build an effective chatbot, suitable for your business and your customers.

best chatbot facebook bot creating platform chatbot creating platform create chatbot create your own chatbot make your own chatbot