Facebook Marketing Automation Technology: 10 Effective Advertising Strategies

facebook marketing automation

Facebook is one of the best places when it comes to online advertising. For marketers, Facebook marketing automation technology is a powerful tool to boost brand promotion and potentially increase sales. The billions of monthly users of this platform generate an opportunity for marketers to further introduce their products and services globally. In fact, Facebook is now the largest social media network, and it continues to release fresh and exciting features every day. With that being said, it is best to make use of it to our advantage.

However, the diverse features of Facebook and its large user base can get extra-challenging to monitor and optimize. In this busy generation, we barely have enough time to do an additional task such as Facebook advertising.

chatbot marketing

Facebook advertising is an excellent way to attain a positive return on your investment. It can shower money for your business. Don’t worry about your schedule because you can still do Facebook advertising while you’re working on your main job.

How? Just automate it.

Marketing Automation – What is it?

Before we dive further to Facebook marketing automation technology, let us first discuss it really is. Marketing automation, as defined by Marketo, is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.

Marketing automation assists in simplifying lead segmentation, nurturing, and scoring, lead generation, as well as measuring marketing ROI. To do all this, you will need the following:

1. Central Database

This will serve as the home for all of your data for marketing. It is a Like a record of your entire marketing information. This will include comprehensive of your customers’ and prospects’ behaviors and interactions. Therefore, this will allow you to properly partition your customers and send an appropriate message or content to each one.

2. Engine for engagement marketing

This will be responsible for driving your customer interactions. You can generate, automate and manage marketing strategies and customer connections through both offline and online channels.

3. Engine for analytics

This shall evaluate, assess, and maximize the ROI of your business’ marketing and its effect on your revenue. Through this, you can find out what marketing process is effective, what is not, and what needs improvement.

You might now understand what marketing automation is. But to make it clearer, here’s what marketing automation is NOT:

1. An effective solution that requires no effort

How convenient it shall be if you could just acquire the technology of marketing automation, then watch your business grow itself into success. Well, the reality is not. To make it work, you will have to devise an effective strategy that incorporates appropriate people, methodology, information, content and many more.

2. Technology for spamming

Results of utilizing technology depend on how it was used. The truth is you can use marketing automation for spamming. BUT, this will be a perfect example of terrible marketing. Rather than wasting this technology, you better use it for doing extraordinary marketing. Use it to send appropriate and relevant contents to your customers. Moreover, create personalized connections based on your customers’ preferences.

3. Brings improvements to marketing only

We can’t deny the fact that the marketing department is the primary beneficiary of marketing automation. However, when used properly, it will also improve sales. Therefore your business’s revenue shall increase.

4. Improved term of email marketing

Not quite. Marketing automation covers all marketing operations throughout all channels used. This includes social, mobile and other online channels, as well as direct phone and mail marketing. Moreover, it integrates intuition-focused and ideal characteristics from your business’ lead management procedure, web-analytics platform, customer relationship management, and more other systems. Therefore, this will generate something even better than all combined parts. Now it’s time to talk about amazing Facebook marketing automation technology.

Guide to Facebook Marketing Automation Technology

facebook marketing automation

Facebook advertising platform allows its users to optimize and automate different activities. The good news is that it is easy to do and will save more of your precious time. Here are some ways to utilize Facebook with a marketing automation system as Facebook marketing automation technology:

Set up Custom Audiences to your ads

Facebook Custom Audiences allow you to deliver ad campaigns to your target audience – who are already on your extent. You can target audiences from various categories. You just need to have their contact information such as email address, phone numbers, and Facebook user id.

Having the option to customize your audiences is very useful to marketers. One of the main reasons is that once you’ve uploaded your customer list, you can choose which audience faction you want to include (or exclude).

Through this, you can deliver different ad messages to each audience category you opt for. Also, this feature allows you to easily determine which ad messages are the most effective for your audience.

Look for new prospects with Lookalike Audiences

The Lookalike Audiences capability is out of the Custom Audiences. However, it is still useful because it has a different purpose. Lookalike Audiences enables marketers to reach new prospects which are relevant to your custom audiences. Once you upload your customer list from your database, Facebook analyzes it and provides a comparable but new addressable audience to your listing.

If you already managed to properly partition your customer list, you can be able to do a hyper-targeted Lookalike audience searches. For instance, you have a customer partition in your database that reacts positively to an offer. With this, you can generate a new Lookalike Audience, and evaluate how they respond with the same offer. The most important thing to remember is to understand your audience. The more you understand your customer, the more you can fortify the targeting of Lookalike Audiences with Facebook marketing automation technology.

Wise marketers always favor Lookalike Audiences. You ask why? This is because Lookalike Audiences is an excellent technique to search for not only new but qualified prospects as well. This is the ultimate goal of every single marketer. By utilizing Facebook marketing automation technology you can easily achieve that.

Generate leads through social shares

Well, this one is most often obvious in Facebook marketing automation technology. However, you’ll mostly be surprised because this one is often forgotten and ignored most of the time.

Make sure to integrate a sharing button to all of the content asset, landing page, and email you compose. Take note that that you should be able to track this sharing buttons. This will enable you to optimize your social reach. Also, this will also help you distinguish your most effective content. Moreover, you can track the number of leads that enters your marketing funnel through Facebook, and determine how effective Facebook marketing is compared to other channels.

Just as important as getting more likes and shares, you should also not forget to share clickable links. This shall bring significant traffic to your site, which will be another important measure of success for your marketing campaign. To effectively do this, you should add Open Graph tags (OG tags).

What is Open Graph tag?

Like Google, which have meta tags, social networks have OG tags. OG tags help to automatically preview links by just looking on the heading or title, image, and description, as the links are shared. Be sure the preview is interesting or enticing enough, as this is a factor to whether customers shall click it or not. Be sure to use the appropriate size of image suited to Facebook.

Use Offer Ads to create new leads

Discounts are not the only perks of Facebook offers. Facebook offers are an ideal way to share slide decks, e-books, articles, and more other content. Most importantly, Facebook offers is a great help to create new leads. You can arrange an offer that can bring people to a landing page (which will be your site or a page on your site). This way, you can direct them to fill up a short online form to get the asset. You acquire new leads; likewise, they receive great contents. It’s a win-win situation.

According to the latest guide for Facebook Ad and sponsored stories, the most difficult step of creating Offer Ad is composing the message. The message should be a maximum of 90 characters. Once you managed to do a clear and convincing offer, the next steps will be much easier. In addition, Facebook automatically resizes high-resolution photos or images to fit in mobile, desktop, and all other available placements. Therefore, you won’t need to upload images of varying sizes. Simple, isn’t it? This is just one of many benefits of Facebook marketing automation technology.

Who will benefit Facebook Marketing Automation Technology?

Big companies and businesses have already enjoyed the benefits of Facebook marketing automation technology. However, this technology isn’t just for large companies. In fact, as of today, small businesses and companies contribute to the largest percentage of marketing automation technology users. Most early users were the business-to-business (B2B) companies like manufacturing, software and business services just to name a few. But today, more and more business of several different industries such as entertainment, retail, health, and financial services are now using automation technology.

Automation and chatbots

facebook marketing automation

Now you might want to adopt Facebook marketing automation technology. If so, you should consider using chatbots. You can put your business in a very excellent position when you integrate artificial intelligence with marketing automation. Doing repetitive marketing becomes easier with personalized marketing and predictive analysis. Moreover, chatbots make marketing automation human-like.

As chatbot can retain customer data, it will be easier to fill your database with accurate information. Therefore, you will find it easier to segment your customer list and send proper contents.

Start your Facebook marketing automation technology now and bring your business one step closer to success. And with Herobot, we will create an excellent chatbot that will kick-start your automated marketing ventures.

Facebook Marketing Automation: Your Ultimate Guide for Success

facebook marketing automation

It’s incredible how we can do almost everything with the presence of technology today. Most of the business people are engaging themselves in embracing the benefits and advantages of technology in achieving success. They abandoned the traditional way of marketing strategies and chose a much more convenient way of gaining customers, which is through Facebook marketing automation.

People are spending most of their time browsing on Facebook every day. According to some studies, Facebook is a way of recreations and social communication for billions of people around the world. In that case, business owners try their best to present their brand and products by posting it on their Facebook pages. You’re probably aware that creating a robust online presence is very important for your business. Your online presence refers to the way you present products and your brand on any social media platform. It will help your business appear more professional and may increase conversions and traffic, as well. Meanwhile, this can be achieved by having a functional Facebook marketing automation.

What is Facebook Marketing Automation in the Face of Business?

Your business’ website plays a crucial role in establishing the trust of your possible customers. Businesses with well-designed and useful websites tend to appear more credible to users. Online visitors’ trust has a significant influence on how many conversions you receive. With this, the internet is now the first place most people look to learn about a new product or company.

Social media is an excellent way of getting attention as well as establishing trust among its users. Hence, maintaining active involvement is a must, along with conducting frequent customer interactions. Facebook brings a more accessible and reliable way of business marketing strategies. It is one of the best ways to reach your desired audience. Although there are several popular platforms, Facebook is the most popular social media platform. What’s more, the platform offers a range of advertising tools that provide a convenient way to create persuasive business marketing strategies.

Facebook Marketing Automation is making a considerable mark in the field of business industry today. It is powered by artificial intelligence that works in automating Facebook pages and posts’ likes instantly. Moreover, Facebook marketing automation is considered as an automation tool that communicates through messages that integrate into websites, applications, or instant messengers to help users give better customer service. It is also famous for its numerous benefits that can help in business success. So what about thinking of using Facebook marketing automation as your business partner? Surely it can give you the satisfaction that will lead you to the success of your business.

facebook marketing automation

Ways to Use Facebook Marketing Automation in your Business

Internet users who participate in social media can contact any other user at any time of day if the network is large enough. As a result, users become comfortable with those people in the community of their choosing and often substitute traditional forms of communication via an online medium. From a social network giant, Facebook to microblogging sites such as Twitter social media allows users to create healthy relationships in entirely new ways. One of the best examples of how social media is being improved is with Facebook marketing automation.

It is essential to create a harmonious relationship between the business and the online users that can serve as a way of establishing a good social media strategy. Justin Smith, editor InsideFacebook.com. Be as authentic in your marketing as possible. Inside social networks, trusted referrals are the most powerful marketing message. It is the primary value that adds to marketing in social networks.

Moreover, social media marketing indicates that the organization or marketer must leave room for the consumers to communicate with each other. The primary purpose of social networks and other social media platforms, while they are involving in the conversation, is to create a relationship with their consumers. However, intense involvement by an organization can be overwhelming for the audience and not seem genuine. People don’t want to be sold. They are doing their best to avoid commercials.

Use Direct Response Advertising

Direct response advertising involves sending out targeted messages that encourage your audience to take specific actions. It could be buying a product, reading posts, referring a friend, or anything else that can contribute to your business’s success. This Facebook marketing automation features are enabling direct response advertising to gain social interaction and response instantly.

As a matter of fact, most of the comments, messages, and advertisements from businesses that you are receiving nowadays are automatic. It just proves how Facebook marketing automation are useful in the digital market. Due to this, more and more customers are finding online stores and services to be more reliable than transacting in person.

facebook marketing automation

Conduct Audience Analysis

You can only say that a business is successful if it can keep its customers happy while gaining profits. This is why if you are going to build a brand today, it is better if you will have a social media account to connect better with your consumers. By connecting with your audience through Facebook marketing automation, you can ensure that the feedback that your customers are giving are all positive.

Moreover, Facebook marketing automation can help you in analyzing your customers more accessible and faster. It can easily collect messages and reviews about your products and services. After the collection of data, these will be segregated and labeled into positive and negative ones. This is where the analysis of the data begins. It will be useful for reference on marketing plans and marketing prerogatives.

Select Advertising

Most people nowadays despises the existence of advertisements on their social media accounts. They hate it every time they are scrolling through their newsfeeds, and an ad will show up. Moreover, they even hate it when they receive spams about the products that they never wanted in the first place. However, how will you make people know your business without these unwanted things? The answer to that would be Facebook marketing automation.

With Facebook marketing automation, you can monitor the pages and posts that a person is liking. This way, you will have an idea of who are the people might be interested in the products or services that you offer. Then, the automated marketer will post Facebook ads and will send messages only to selected persons. As much as this is helpful for the business, this is also beneficial for the consumers. It can help those who are having trouble finding things that they want.

Benefits that You Can Enjoy with Facebook Automation Marketing

You Save Time

If you ever heard of Facebook marketing automation, you will automatically think of the time you can save with it. We all know how exhausting managing an online business can get, especially if you are starting. With this, it is only practical for you to result in automating tasks as much as you can. This can include answering messages through chatbots and posting advertisements by using several applications. Because the system does not need your constant attention, you can surely save time and utilize it for attending other tasks.

Your Brand Never Sleeps

As we all know, sleep is essential to humans. However, there is this difference in the body clock of people nowadays that makes attending to their businesses while awake impossible for a single person. Some prefer working and being awake at night rather than those people who are morning persons. With this in mind, most establishments today are offering 24-hour services for everyone. However, this will be hard and costly. You will need to hire people who can work at night shift, and this costs a lot more than the regular working hours. Meanwhile, Facebook marketing automation can offer you the best and consistent services day and night.

facebook marketing automation

You Can Grow Your Follower Count

One of the essential things in social media marketing is gaining followers. If you have more followers than other businesses, people will tend to think that you are more reliable than others. Also, this can increase your active presence to netizens, which will also increase the probability of expanding sales. However, this is not an easy feat, especially for those who are only rookies in the industry. But with Facebook marketing automation, you can create an illusion that your business is growing and has an active presence in social media. This will have a significant impact on your business.

Have the Best Automation with Herobot!

Having the best Facebook marketing automation can give your business a boost on income and interested followers. Moreover, advertising and posting will also be more accessible. Because it is automatic, you will only have to give your attention to it while you are creating it and having trials. After you are sure that it is functioning well, you can leave it on its own and have your ways. If you are interested in having your systems easier, start by creating a chatbot with the help of Herobot. Not only is it easy to navigate, but there are also templates ready for you to use anytime. Visit our website to learn more.

Best Facebook Bots Utilization to Earn Leads for your Business

best facebok bots
best facebook bots

Social media is slowly becoming a place for markets and businesses to thrive. The high traffic rates in social media sites becomes a breeding ground for possible customers. It even paves a way for potential visitors to have transactions with your business. Besides the intensive traffic every day, different platforms is also a way to make your brand more acknowledged to the online community. However, the growing number of interests also means that the number of inquiries are growing. With this, the best Facebook bots will surely help out. 

Most people are always online, scouring the internet for all sorts of things – ideas, businesses, markets, and products. For this reason, social media sites are now being utilized in marketing and business. And, one notable platform is Facebook. With almost 2.5 billion users, Facebook is a staple for entrepreneurs looking for and engaging with the company. Plus, the intensive line of companies helps customers and visitors search for services and products under one roof. 

Expansive Networks in Facebook

There are multiple ways on how you can use Facebook as a platform on which your business can flourish. Content creation is the leading aspect of any business. This is also true on Facebook. The caption used in each advertisement must always create connection with the audience. Next, the essence of images and videos must still capture the attention of future and potential customers. Moreover, you should know how to advertise them by creating one of the best Facebook bots that will do the talk.

With all of these, you may create a strong foundation where your business could stand. However, to further strengthen your presence online, you must always consider the action of your customers. This is where the collection of data comes in. And the most recognized way of attaining such a task is by conversing with the customer through human servers. The only downside to this is that customer service representatives tend to have limitations – time. This is where the best Facebook bots come in to help businesses.

You can take several steps to resolve the struggling in the communication sector. One such action is by assigning automated messages in such a way that it will capture the interest of the customers. With best Facebook bots, you can rest assure that all messages will be answered immediately and simultaneously. Moreover, rather than spending much to hire for all-nighters, these bots are able to work 24/7 without any additional payments.

Importance of Data Collection in Business

Data are building blocks of your business. It helps your business grow towards a better position in the market. Also, the data gathered by your marketing teams improve the sales and efforts in the industry. In addition to this, enhancing the collection of data by integrating your business with best Facebook bots, you get a more accurate prediction of the ever-changing market. This information will your marketing team on building analysis as well as plans that will be used for the future of your brand.

best facebook bots

Next, the importance of data also involves your customers. Every business is entitled to provide the best products, services, and assistance for its customers to be satisfied. In which case, data becomes the basis of how your business is going to cater the needs of your customers. Moreover, as you already have an idea about their expectations, it is easier to plan your next move and create events that will interest them. With the help of the best Facebook bots, collecting data by surveys is also easier now.

AI in Best Facebook Bots

Technology has become a part of business throughout the years. With this, the emergence of Artificial Intelligence has revolutionized the world of customer service. How? Artificial Intelligence or AI is a system that revolves around collecting, analyzing, and supplying the needed actions for the task. This becomes a vital aspect of a business. With the accompaniment of Artificial Intelligence in your business, you lessen the time in working with the collection of data and the necessary workforce in your industry. 

How do best Facebook bots help in accumulating sales?

Artificial Intelligence or AI has become the leading proponent when it comes to system automation and response. Whether it is for sales or collection of data, Artificial Intelligence has proven that a fast response system is indeed critical for business. For this reason, a lot of companies has become more inclined to integrating their process with AI. And, one common way of doing this is by incorporating a highly intelligent firmware – best Facebook bots.

Manually collecting and analyzing data can be troublesome, especially when in competition with time. The process of searching and knowing which components in the business works consume too much time; however, with the help of Artificial Intelligence, this process becomes streamlined and accurate. This straight forward manner of sifting through data with dedicated speed and precision is essential for any business. 

Today, chatbots that are enhanced with AI are crucial investments that help businesses compete in the market. The linking of best Facebook bots with the necessary task inside a company benefits in the process of sales. How? The sales funnel required whether you have a small business or a large enterprise. Sales funnel acts as a flow-on system on how the potential or even existing customers would react or decide when offered with products.

Points to Consider in Best Facebook Bots

Chatbots, in general, are virtual customer service representatives that represent the business by communicating with potential and existing customers in the market. Also, the best Facebook bots are customized for automated messaging systems that help in engaging with customers and turning them to leads. Moreover, they can also act as advertising agents by suggesting products and services to the customers. To sum it up, there are some critical steps that a bot needs to have.

social media marketing

Induce Awareness for the customer

Supplying the necessary information about the business is not enough for you to capture their attention. For this reason, you can utilize the collective capabilities of best Facebook bots. You can analyze the interest, common questions asked by customers and visitors. With that, you can then program your chatbot to respond with regards to the collected data. This will help awareness to your customers that you are offering such services or products. 

Attaining the Interest of Customers

Whether you have a high-rise business or small scale online shop, you must always listen to the local interest of your customers. This helps you in getting more traffic to your business and, in time, turn them to leads and sales. What’s more, after you raise the awareness of the customer that you have such services or products, you can then introduce other information through the best Facebook bots.

Enact a Decisive Question for your Customer

Doing business is about making sales. Keep in mind; your chatbot must also turn leads to sales. How? The best Facebook bots can be intertwined in a series of connections with the business, the market, the shop, and the Social Media platform. With this, you can supply our bot flow with the necessary steps to lead your customers to the sale funnel – start by informing the customer with the prices of the product or the inclusion of the services handled by your business.

Roles of Best Facebook Bots

Traditional marketing requires data collection from the sales and actions of previous customers to create a prediction of the market. This goes the same way with AIs. The only difference is that best Facebook bots with Artificial Intelligence cut the amount of time in collecting and analyzing data to almost half. More than this, chatbots on Facebook app have various roles that they can play for the prosperity of a business.

Facebook Bots as a Sales Representative

As mentioned above, chatbots can offer lead information for the customers in the sales funnel. These AI can relay messages to customers when they are asked with particular words that fall under a specific key-tag. What’s more, the virtual factor of best Facebook bots bases their replies with the information that they have gathered from the customers.

Furthermore, as a virtual sales representative, these chatbots also take the role of customer service, which helps in providing support for the customer.  

Facebook Bots as a Marketing Specialist

Predicting the upcoming changes in the market may seem impossible when done manually. Knowing the highs and lows of products and services in the future can significantly affect the business. However, with the help of best Facebook bots, your business can have a considerable advantage over your competitors. Facebook chatbots can also be programmed as Marketing Specialists. 

Facebook Bots as a Growth Tool for your Business

social media marketing

Businesses, no matter how big or small, can utilize best Facebook bots to engage customers to funnel through sales, increase customer service records, and enhance the throughput of services. Moreover, these chatbots are essential tools that can turn lead prospects into dedicated customers faster and effectively. Plus, bots provide you with a collection of data that can be a basis for an effective marketing strategy and improve sales.

HeroBot: Leading Facebook Chatbot Platform

When searching for a competitive and best Facebook bots that can help your business rank up at Facebook, AI integration is a must. One such example is HeroBot, a top-tier chatbot that combines Artificial Intelligence without hindering the possibility of human interaction. This bot can help your business by supplying the necessary data and functionality needed to create an incremental marketing plan. 

Furthermore, developing your best Facebook bots becomes a breeze with HeroBot. Why? You can choose from a list of chatbot templates that can quickly help in forming engagement with your customers. Also, the efforts that you make in turning potential prospects to customers are greatly enhanced with the help of such bots.

In conclusion, your business needs the necessary tools to create a presence and improve sales. And, collaborating your business with social media site is a solution for customer presence. At the same time, integrating your business’s social media with chatbots from Herobot will improve sales and customer service.