Analyzing the Best Way to Build a Twitter Chatbot

twitter chatbot

You might not realize how widespread chatbots are right now. According to Business Insider, 80 percent of businesses will likely want to invest in a chatbot by 2020. And true enough, most online brands today have a chatbot at the frontlines of customer service. They’re commonly situated on social media platforms to meet where consumers are. And a stark example of this is a Twitter chatbot.

As with any other chatbot, you can make a Twitter chatbot in many different ways. Although its functions may slightly differ from other chatbots, it still has one primary purpose in mind: to increase customer engagement. Though, it’s effectiveness can lie in its programming and development. So to make the most out of it, you need to find the best way to build your Twitter chatbot.

Analyzing the Best Way to Build a Twitter Chatbot

Why You Should Get A Twitter Chatbot

Before analyzing the ways of building a Twitter chatbot, we have to discuss its importance. Constructing a chatbot on Twitter may be one of the best uses of the software. Compared to other social media platforms, Twitter is one of the most bot-friendly channels available to chatbots. This is due to recent updates on the platform’s Direct Messaging (DM) capabilities, making business-consumer conversations easier:

Welcome Messages

Businesses can set planned messages to consumers, even without prior user engagement. This feature allows brands to take the initiative, leading prospects to products, deals, and websites.

Quick Replies

Additionally, businesses also make conversations smoother by offering a set of replies to choose from. These prompted responses help save time and reduce confusion when trying to interact with chatbots. This feature is also great for chat-centric platforms like Facebook Messenger and WhatsApp, minimizing customer effort.

At this point, Twitter is making the transition from being a micro-blogging app to a more chat-friendly social media platform. From amassing millions of users, making the jump towards a messaging app is the next best choice. This move particularly suits chatbots, as chatbots fit the rapid messaging experience perfectly–consumers want short but speedy replies at the edge of their fingertips.

Furthermore, a recent study shows that replying on Twitter can heighten customer relations. Given good customer responses, customers are 44 percent more likely to share their experience on Twitter compared to other platforms. Customer satisfaction is more transparent on Twitter as it is a bite-sized blogging space where people can air their thoughts more freely.

Moreover, the study also found that brand responsiveness and consumer spending habits go hand-in-hand. Users are more likely to spend on brands that are more receptive. It also showed that faster replies played a factor in generating revenue. Users’ willingness to connect on the next interaction increased when brands in 5 minutes or less.

What to Consider in a Twitter Chatbot

There is no one way to build a Twitter chatbot. With the abundance of third-party developers and chatbot development tools, virtually anyone can make a Twitter chatbot at this point. Although there are still some considerations when it comes to making one. It’s always a marketing strategy at the end of the day, and marketing strategies require the right execution. Factors such as audience, distribution, and long-term goals are essential to its success. Here are some details to consider in making your Twitter chatbot:

To AI or not to AI?

We get it: AI is excellent. We have reached a point where chatbots can have engaging interactions, all thanks to AI. Chatbot software has made it possible for bots to carry out numerous tasks, from scheduling meetings to reporting the time of the day. Companies also have a more comprehensive range with a chatbot, as they can respond to more consumers in a short amount of time. But this begs the question: do you need a high-powered AI chatbot to answer customer queries?

For a Twitter chatbot, where users will only engage for inquiries, an intelligent AI Twitter chatbot might not be necessary. You can achieve the same outcome with a rule-based chatbot, which costs less and takes less effort to tweak and develop. The key here is clear responses and an efficient customer reply flow. The Quick Replies feature helps in this regard.

Chatbot goals are crucial in these times of developing, as it helps set expectations accordingly. Looking back at what you want to achieve with your Twitter chatbot is essential to its success.

Do you need a developer?

Making a Twitter chatbot is not as easy as it looks. While many third-party developers offer an easy click-and-drag interface, chatbot creation doesn’t stop at implementation. Chatbots need to be tweaked regularly to maintain effectiveness, and should always be up-to-date with the latest trends in communication. To add, Twitter chatbots require a server to handle customer requests and integration into the platform’s API. So having a support team behind your chatbot can help it become the best version it can be.

Although with enough resources, there might not be a need to consult developers for your chatbot. It all comes down to whether you can develop it on your own or if you need help from third-party developers. Some Twitter partners provide tools for the development of Twitter chatbots, so developer experience is not required in this aspect. But take in mind: third-party development tools can vary, so be sure to choose one with tools that you want.

More human or more bot?

When you implement a chatbot, it is going to be the face of the business. So it goes without saying that the chatbot must represent company goals and objectives while still being easy to talk to. This is where tone and grammar have vital roles: chatbots have to sound natural to maintain customer responsiveness.

Since chatbots are so versatile, you can program a chatbot beyond planned responses. Chatbot conversations can be more engaging with natural language processing or NLP, where chatbots can learn from past interactions and tweak responses accordingly. But while NLP is making waves in the chatbot community, it’s not necessary the “end-all, be-all” of chatbot communication.

While sounding natural is the key to connecting customers, it’s not a good idea to make the bot sound too natural. No matter how you spin it, a chatbot is a chatbot; nothing more, nothing less. So while it might be a good idea for your bot to have a personality, it’s still a bot at the end of the day.

The Best Way to Build a Twitter Chatbot

You can develop your own Twitter chatbot in many different ways. But in reality, there is no ‘best way’ to build a Twitter chatbot. It all depends on what you want to do you’re your chatbot, and how you plan to do it. And remember, your Twitter chatbot is only as good as you program it, so constant development is the key. Looking at areas of improvement is an excellent place to start after implementation. Making a chatbot is only half the battle, after all. Testing it out with users to see how it fares with users is also essential.

Analyzing the Best Way to Build a Twitter Chatbot

Listed below are some factors to consider for the best improvement in your Twitter chatbot:

Message volume

When you make a Twitter chatbot, expect tons of replies in your inbox, whether on a daily or hourly basis. If your current server, whether your own or a third-party developer’s, cannot handle the load, it might be time to upgrade your systems to accommodate your customers.

CTR

As stated earlier, the chatbot is the face of the business, and if it doesn’t get enough engagement, it may be due for revisions. CTR, also known as clickthrough rate, will tell if a chatbot is doing its job correctly. You can trace CTR problems in a variety of factors in your Twitter chatbot, such as the chat flow (Is it too long or is it too short?), the planned replies, how the chatbot converses, etc.

Problems resolved

A chatbot’s primary goal is to make the user experience better, including answering questions when people need it. Regularly check if your Twitter chatbot is handling queries effectively. The number of problems resolved will tell whether the chatbot is a boon or a bane to the business.

Digitalize with HeroBot today!

With the advent of tech development, there may be hundreds or even thousands of Twitter bot builders online right now. But nothing beats the value that HeroBot offers for your business. You’ll have access to top-of-the-line tools at competitive prices. Best of all, there’s an expert team to guide you through the process. Check out the herobot.app website for plans and other details!

Ranking the Best Instant Messenger Apps For Business

best instant messenger

Whether you like it or not, instant messaging is now a vital part of doing business in the 21st century. Formal or informal, employees and bosses alike have an easier time communicating with each other in a way that wasn’t possible before. Almost every business in the market right now has utilized these instant messenger apps at some point. And some of the best instant messenger apps have put seamless communication, file sharing, video calls, and screen sharing all in one tiny package. And the best part? They’re free.

And in the time of lock-downs and physical distancing, they’ve become even more reliable. With team members separated and travel options limited, instant messenger apps ensure productivity among employees by maintaining constant communication at all times. These apps are now a common channel that connects employees, whether through one-on-one conversations, invite-only group chats, or public team chats in general. So it’s more important than ever to find the best instant messenger app which you can use for communicating in business.

Ranking the Best Instant Messenger Apps For Business

Communication-Wise: Email vs Instant Messenger Apps

While some may argue that email is still the king when it comes to business communication, these apps beg to differ.

The best instant messenger apps have a lot of things in common. Instant messenger apps are, by default, instant. With a tap of a finger, you can communicate in real-time without the hassle of waiting for a reply email. This feature cuts down on waiting times and enables work to continue without a hitch.

Additionally, one of the benefits of using the best instant messenger apps is they encourage brevity. Whereas an email might require all the pleasantries and formalities, communicating through an instant messaging app is short and sweet. Messages are brief, straight to the point, with no questions asked.

And although both platforms are online, instant messenger apps are much more suited for brainstorming and topics that require on-going communication. You can’t communicate within emails in real-time, which might be an issue if you’re running on a tight deadline. Instant messenger apps provide a solution to this problem, where people can interact and contribute to on-demand conversations immediately.

What Makes A Good Instant Messenger App?

Before you can choose the best instant messenger app, first you have to know what makes a good instant messenger app. Nowadays, millions of people communicate through these platforms, so it’s no surprise that businesses have gotten wind of the trend as well.

Here are some key features to look out for in finding the best instant messenger app:

Push Notifications

Instant messenger apps are called instant for a reason–they relay messages in real-time. So they must have push notifications that notify the user when messages arrive. 

Real-time Connection

It’s known that the best instant messenger apps are the apps that can send and receive messages immediately. This is one of the core features of messaging apps in general, and are a must-have to compete with the best instant messenger apps on the market.

Group Chats

One-on-one conversations are no longer enough. With the rapidly-evolving state of technology, multitasking is a must for people in this day and age. The group chats feature in instant messenger apps is not only necessary, but it’s also beneficial in bridging together employees.

Ranking the Best Instant Messenger Apps For Business

Free Voice & Video Calls

As the new channel for communication, instant messenger apps should contain free voice and video calling features. It should remove the need for charging network carrier fees, as the apps are connected online.

Multimedia Support

Communication is not limited to words, so instant messenger apps should have the option for multimedia attachments like photos, videos, files, etc. This feature opens new avenues for users to interact with each other, apart from conventional means.

The Best Instant Messenger Apps For Business Ranked

Every instant messenger app is unique in its own way, but there is a notable handful of which are great platforms to use for business.

1. Facebook Messenger

With over 2 million active users a month, Facebook Messenger is a no-brainer for communication. You can send messages, videos, GIFs, files, and audio recordings to stay connected with team members. What’s more is that Facebook Messenger is connected to your Facebook account, so it’s merely a matter of downloading the app and logging in.

Additionally, Facebook is one of the most prominent social media platforms to date, and it also houses most online businesses that are trying to make a living online. You can connect with customers easier on Facebook Messenger as you get to meet customers from where you are, while still maintaining communications with team members. This makes it one of the best instant messenger apps on the market.

Recently, Facebook Messenger also released a new feature called Messenger Rooms, which is an upgrade to their video calls that can support up to 50 people at a time.

2. Slack

This team-oriented messaging app has made waves across companies and casual users due to a mix of messaging, management tools, and app integration. Slack covers the basics of instant messaging while also supporting multimedia features like file sharing and group messaging tools.

Furthermore, the app features a system of chat channels that allows you to set subgroups for task or topic-oriented discussions. Slack also archives your communications, allowing you to search through old messages, channels, and shared files, and is integrated with services like cloud storage and Zendesk.

3. Viber

Rakuten-owned Viber is an instant messenger app that’s easy to set-up, offers a variety of messaging options, and uses your phone number as a login. The app can also sync up with your phone contacts to locate friends that are currently using Viber.

This instant messaging app can send texts, stickers, GIFs, photos, audio recordings all for free when it comes to fellow Viber users. However, the Viber Out feature lets you call non-Viber numbers and landline phones worldwide (for a fee).

New updates now introduced a self-destructing message feature that is only available in secrets chats in a one-on-one conversation.

4. Microsoft Teams

If your company already uses Microsoft’s Office 365, then you could do just as well with Microsoft Teams, the tech giant’s productivity-oriented messaging app.

This app offers a plethora of features, ranging from chat channels, group chats, to video and voice calls and file sharing. It also allows customizable chats and integration of Office suite tools, while replete with security and compliance features. Although, Teams does require users to have an Office 365 account.

5. BBM Enterprise

All of us remember the Blackberry mobile. While its days are long and gone, the Blackberry messaging platform would not be forgotten. So, if you miss the days when Blackberry is the most popular, then BBM Enterprise is right for you.

Ranking the Best Instant Messenger Apps For Business

BBM Enterprises allows users to send, edit, retract, delete or even set a timer on messages, along with a reading receipts feature. Apart from the usual multimedia features, you can also share files, your location, and connect through video or audio calls.

6. Band

For a less formal and business-like form of messaging and collaboration, then Band is perfect for you. It’s an instant messenger app which also doubles as a coordinated platform for more informal groups like family or friends or even study groups.

Here, users can make custom groups where they can invite friends and post announcements on a common board. The app also provides more focused private group chats where members can share files, create polls, upload photo albums, etc. It also a shared calendar feature so participants can stay updated with tasks.

7. Telegram

Telegram is aimed squarely at the security-conscious user with end-to-end encryption where only you and your recipient can see it. What it boasts is a quick, encrypted messaging service for both personal and private chats. The instant messenger also features a group chat function that can hold up to 200 users at a time.

Communication is what drives people, what drives ideas, and what drives opportunities. This is why communication continuously challenges the bounds of modern technology, in order to transform it to a platform that is convenient and accessible to all. It’s this particular drive that gave birth to the development of the best instant messenger apps

These apps keep individuals and brands connected through speedy transfer of information. And when it’s used effectively, it opens a vast network of connections available at everyone’s fingertips.

Given the situation that we are facing, it is crucial to be able to connect to people as often as possible to check on them. While the best instant messenger apps serve as bridges in communicating, it is also vital that we know how to use them properly. Take time to update it regularly to maximize the use of old and new features that can take your conversations into a unique experience.

Create The Best Chatbot For the Best Instant Messenger

The best instant messenger deserves the best chatbot to go along with it. Reach your customers faster and convert more leads with our quality chatbots. Both these technologies combined will surely put you two steps ahead of the competition. Contact us at Herobot.app for more details.

Good Chatbots and Digital Marketing Hacks for Your Business Growth

good chatbots
good chatbots

If you are a business owner, it is only natural for you to think of getting on digital marketing to engage with more customers. But even if your products and services are right, it is still hard to compete with millions of online shops on the internet. Your rivals are willing to invest in numerous ads on social media sites such as Instagram, Twitter, and Facebook, which puts you at the pedestal. Moreover, you have to deal with hundreds to thousands of inquiries 24 hours a day. With this in mind, having good chatbots and knowing some digital marketing hacks is essential for your business.

Meanwhile, there are also other things that you could do in digital marketing. People are getting wiser and wiser of thinking about new tactics and innovations for their business. Moreover, there are numerous ways of advertising your brand without pressuring or irritating your customers. For those who are smart enough, they can even cut their costs but still earn trust with their valuable customers.  These days, having a lot of tricks for digital marketing aside from good chatbots is needed. Meanwhile, if you are not able to follow the global trends, your brand will just surely flop.

The magic of social media marketing and good chatbots

Almost all of the businesses now have their own social media pages and connects with their customers through it. This must be related to the fact that there are billions of social media users around the world. Moreover, regardless of age, people use their accounts for different purposes. Marketers use this to gain more knowledge from academic pages, while some are using this as a means of connecting to people. No matter the reason, putting up your business in these sites is significant to gain more customers.

However, if you are in social media marketing, you need to step up your game. It is not enough that you are the only one who is going to manage your accounts. Remember that there are still other things that you need to do, such as controlling the products or services. Moreover, there would surely be numerous inquiries and transactions that you are going to face every day. With these, you will need good chatbots at your side to help you finish tasks without any hassle.

Why good chatbots?

Nobody has time to answer messages containing repetitive queries of their customers, considering the other tasks they need to do. However, good chatbots can interact with any user like how a human does. Because of its artificial intelligence, it can converse with empathy and emotions, which makes the customers at ease. However, it cannot be swayed and can act only according to how the developer programmed it.

Meanwhile, even if good chatbots are programmed, they are still able to develop by itself. They have machine learning abilities. This enables them to collect data from users and every situation they may have faced. With this ability, they can be better over time without the help of their developers. Moreover, bots can engage with your customers at any time of the day without costing much. This makes them the best customer service employee you could ever hire. In fact, Gartner state that in 2020, customers would interact with businesses solely by contacting a chatbot.

good chatbots

Digital Marketing hacks for your business growth

Use exit-intent popups

When you are creating a website, it is hard to pursue people to purchase your product or avail your services by just mere content. Nowadays, people are smarter and do not readily believe in words coming from a business person. This is why you need to be more creative in making people not leave their carts before purchasing the items they are looking for. One way of doing this is by creating exit-intent popups, which can also be replaced by good chatbots.

An exit-intent popup is like a last-resort persuasion for the customers. When they are about to leave the page or cart, you can ask them if they are sure of abandoning their cart or the site. If your page has good chatbots and the transaction is with it, the bot can ask the customer to think twice about leaving. You may have already encountered popups saying, “Are you sure about leaving? You will lose the items that you already have in your cart”. Although this is a simple trick, it actually works.

Hold contests and giveaways

All people are competitive in nature. Moreover, just like in the theories of Pavlov, all beings tend to be more obedient and dedicated to rewards. Meanwhile, this all applies in the effectiveness of digital marketing tricks. Holding contests and giving giveaways and prizes in return tend to make more traffic for the brand and products. A lot of companies are already using this trick to gain more popularity in the online world.

The trend now is by making the social media users share and like the pages and posts of the brand. Meanwhile, others mandate the competitors to mention their friends to spread the word about the contest. Within the due date, the owner will choose the winners. This way, you do not need to pay for advertisements because your customers will be the ones to advertise your products. Moreover, using good chatbots to moderate the contests you are going to hold will really be helpful.

Improve your call-to-action buttons

If you are going to be a part of the war in digital marketing, you must be an expert on call-to-action buttons. These buttons are the gateway of consumers and other interested persons to your website or products. Also, these buttons can be on blog posts, articles, e-books, videos, and social media posts. Moreover, these buttons should function well and connect to your webpage. If not, it will just be a total waste.

On the other hand, other brands use good chatbots to provide call-to-action buttons more effectively to the customers. When communicating and asking queries of your customers, you can put buttons such as “Call now,” “Avail now,” and “Be a member.” This makes the transactions easier for the customer. This will make connecting to the webpage that will make the operations easier. However, you should make sure that your buttons are all functioning. Otherwise, your clients will surely be irritated and will lose interest.

digital marketing

Be active on social media

In this generation, direct advertisement is not that effective anymore. You need to be more creative and witty to gain the attention of many. To do this, making funny or inspirational videos is highly recommended. Moreover, editing funny pictures and making a meme is preferable for many. If your photos or videos gain more likes, there is a high chance that the traffic of visiting your webpage or account will also be higher.

Also, some are hiring admins that will run their social media accounts. Making interactions with social media users will surely improve your popularity in the digital world. Some people are also using good chatbots that are funny and witty to communicate with users. The more entertainment it can bring to people, the more people will likely avail of your services and products in the future.

Give your good chatbots personalities

Using good chatbots for customer service and product endorsement is already a norm in digital marketing. It has already helped a large number of companies to succeed in the industry, so there is a high chance that you are thinking of creating your own. However, creating a chatbot and birthing to a good chatbot is different. You must remember to give your bot a distinct personality that is both pleasing and unique.

Also, do not only use your chatbot for answering queries. You can also use good chatbots for advertisement and suggesting promos. If you make your bot more interactive and initiative, it will be more effective in your marketing challenge. Also, giving a good personality to your chatbot will make people remember your bot and interest them more. Moreover, it will make your customers feel that they are talking to a human instead of bots.

Furthermore, it does not only help the customer service to finish their job faster but also helps in increasing sales and managing disputes. Moreover, it is cost-efficient, which is why wise marketers are so entranced of developing new good chatbots. However, the problem lies in the fact that there are thousands of bots already available on the internet. This is why creating one requires a creative mind and wise marketing decisions.

digital marketing

Create good chatbots with us!

As I said earlier, bots are the new trend in digital marketing. This is why many business people are highly engrossed in creating this. However, if you are just starting, have no idea about coding, and can’t afford a coder, then choosing the right bot platform is essential. You must research well and think thoroughly before choosing the right maker for you. Before thinking of subscribing to other platforms, choose Herobot.

Herobot is an online application that will make creating good chatbots easier and faster. You only have to drag and drop options and widgets to your bot, and everything will work out fine. Moreover, there are several templates available on the page, which will help you make an AI bot much easier. If you wish to be more creative, there are also other options and widgets that Herobot is going to offer for you. Visit our webpage to learn more.