Two decades ago, marketing was all about search engine optimization (SEO) and search engine marketing (SEM). But in the last ten years, social media marketing was born. Right then, it quickly took over other known strategies in various industries. Today, every marketing campaign is not complete without social media integration. However, the competition in this landscape also tightened through time. It ultimately paves the way for the introduction of new trends and tools. In this article, we’ll talk about the era of chatbots, particularly for the SMM. Let us see if this can convince you to build a bot after this.
Social Media Monitoring Bot: The Key to Better Business Engagement
According to most technology predictions, chatbots would soon become one of the most vital tools in terms of engaging with brands. Even the veteran marketers agree that it has the power to bring a paradigm shift in the landscape of digital marketing. With this, many decide to build a bot to help them in advertising.
Today, we are closer to the time when all people would treat chatbots as a vital marketing tool. Ultimately, people would depend on these innovative technologies to purchase what they need. May it be a product or a service, bots will be their number one assistant. Many developments are happening right now. When you build a bot in the future, they would soon become human-like.
Once it happens, the landscape of digital marketing would be revolutionized. Also, people would become more dependent on chatbots. They would rather use bots instead of spending time on research brought by search engines. During this time, many branded applications would become obsolete. Moreover, users would opt to engage via messaging apps that are already helping them in unimaginable ways.
Build a Bot: The Primary Role of Social Media Monitoring Bot
It’s not a secret that consumers are dramatically migrating from traditional social media platforms to fast-rising messaging applications. The list includes Apple, Slack, WeChat, iMessage, and perhaps one of the most popular, Facebook Messenger. The mind-boggling growth of these innovative messaging channels, when combined, actually beats that of the largest social media networks today. Well, these messaging apps offer to navigate their ways through intense competition. They exert less effort compared to conventional methods, but they get an increase in monetization. Who wouldn’t love these emerging technologies that save people from fatigue while improving ROI?
Moreover, industry analysts and data sources revealed that these messaging apps have taken over social media platforms in terms of signing up new users. This report is not surprising, as chatbots have made it possible. These social media monitoring bots have allowed people to search for valuable information using their preferred messaging applications.
Build a Bot to Revolutionize Your ROI
Aside from making routines more convenient for people when it comes to searching content, social media monitoring bot also augment the efficiency of the once laborious process. Well, developers today are making them customized. As a result, users no longer need to rely on Google search to find out information about specific products or services. They can simply build a bot and rely on them to do that and get their needs addressed quickly.
Social media monitoring bot and other kinds of chatbots are one of the vital tools that can empower the core of digital marketing. Its concept opposes the traditional system of digital advertising wherein there is an engagement when clicking on an ad or playing videos. Today, engaging with chatbots is described as having a conversation with a human-like assistant.
Why? It is because most people would agree that having personalized and fun conversation is more valuable than simply viewing a video or an ad. This new kind of engagement leaves people refreshed, educated, informed, and most of the time, entertained. With the help of chatbots, they also acquire a deeper understanding of the product or the business. So, why not build a bot for your business now?
Social Media Monitoring: What You Need to Know
Are you currently engaged with a brand or product over social media channels like Facebook, Twitter, and Instagram? Then there’s a high chance that your engagement and activities are being tracked by a social media monitoring tool.
Often, users think that social media monitoring is the same as social listening. However, these two shouldn’t be interchanged as they have different purposes.
Social media monitoring is the act of engaging with users using a reactive manner. Brands monitor streams of topics, comments, mentions, and messages and rely on that information before interacting with users. Meanwhile, social listening can be described as proactive. Brands deal with larger pools of data and use them for sentiment analysis. The goal is to find out how brands operating in the same niche are performing. The findings can then be checked by social media analytics expert to find out any trend or pattern.
Notably, many of the known social media monitoring tools today also serve the function of social listening. However, people should still be aware of the significant differences between the two.
How does Social Media Monitoring Bot Work?
Social media monitoring is a straightforward strategy. A businessman must first identify the tool that would fit his brand’s needs. Then, they need to sync their social profiles and work on monitoring and data collection. Thanks to the introduction of social media monitoring bot, a businessman can put everything up and running without exerting much time and effort.
Main Functions of Social Media Monitoring Bot
Collect Mentions
Collecting mentions and comments that pertain to your brand is one of the primary purposes of a social media monitoring bot. This tool would track all of your brand’s social activities automatically. Some bots even organize and filter data based on different metrics, such as likes, followers, and retweets. When this information had been collected, social media marketers can begin doing their jobs.
Build brand advocacy.
Every brand’s goal is to acquire loyal advocates and customers. When you have a social media monitoring bot in place, you would be able to interact with these users in real time. Ultimately, you can show them that you are keen to build and cultivate a relationship with them. Remember, even a simple message that acknowledges your customers’ support has the power to make all the difference in your brand’s performance.
Resolve customer complaints.
As a businessman, there’s nothing wrong in hoping that all people visiting your channel would be your brand’s advocates. However, we can’t deny that it’s almost impossible. Dissatisfied customers would show up in one way or another. During this instance, you can take advantage of your social media monitoring bot to settle the issue immediately. Once you can address their complaints in real-time, there’s a likelihood that you would convince them from preaching negative sentiment about your brand.
Increase brand transparency.
One surefire way of enhancing user engagement on social media is to send and receive customer feedback. Let your social media monitoring both update your users whenever you’re rolling out new products or services. Then, ask them some questions that can help you enhance your latest offering. This method can not only strengthen your engagement with users, but it can also increase your brand’s transparency.
Track topics.
A social media monitoring bot can also help you monitor and track hashtags and topics that are trending. When you are up to date with the latest happenings, you can easily spread awareness about your brand. Being armed with fresh information allows you to be a step ahead of your competitors.
Showcase your brand’s story.
Social media monitoring bot, just like other known chatbots, has a personality of its own. With the advent of technology, brands have the power to customize their bots, or we can describe it as adding a unique flavor, bringing a brand’s personality to life.
The idea is to showcase the story of your brand in the most compelling way via a social media monitoring bot embedded in your digital marketing channels and networks. Once implemented, these innovative chatbots can attract reluctant users, engage them in fun and exciting ways, and ultimately captivate them with your story. Once you have successfully established an emotional connection with them, you have higher chances of translating those relationships into substantial growth. Check out this article on link building which is another good way to substantially grow your business.
Build a bot with the help of HeroBot!
Whether you like to make the switch or not, chatbots are definitely here to stay. They are designed to change the essence of digital marketing. If you want to stay ahead in business, then you must consider these tools as an integral part of your marketing mix. However, keep in mind that just like the others, chatbots are not perfect. They also come with a set of challenges that can either make or break your business.
To reap the benefits, you must ensure to get your social media monitoring bot from a reliable source. If you’re a newbie, perhaps you would want to visit Herobot. This chatbot platform can help you attract qualified leads and increase sales using their social media marketing bot and other automation marketing tools. Let the experts help you conquer the challenges that are usually associated with this modern technology, and you’ll be able to emerge victorious in the end.
