How to Use Chatbot Tools for Digital Marketing

chatbot tools

Since its foundation a long time ago, trade looks totally different as to how we see it today. It was not as convenient as now, and you can never predict the market flows unlike in this generation. Moreover, to make marketing look as it is today, it took a lot of sacrifices and innovations from great business people. Also, technology played a significant role in shaping the stock market bigger. One of these technological innovations are the chatbots and chatbot tools.

Furthermore, a lot of people in the digital marketing believe that chatbot is going to be the biggest thing that will help entrepreneurs in their business ventures. This is because they can act as flexible business assistants for every companies and brand. They can also help you in maintaining a high level of customer service and interaction without spending much on your employees.  If you are new to the idea of chatbots, there are actually chatbot tools available online that can help you create your own.

chatbot tools

Changes in the trade industry

Trade changes over time, and it is a fact. As the culture and social norm changes, the trade is also updating its means of delivering products and services in exchange for money. There were times in history where people thought that they could not save it anymore due to several incidents. When wars and epidemics happened, it impacted the stock market and stripped off people with their common stocks.

It was not until technology participated in the revolution when the trading industry began flourishing again. With automation, everything is made easier and more accessible for all the business people. Predicting future prices and knowing the state of the coming stock market was also possible with digital computation. Today due to chatbots and chatbot tools, the market transformed into a whole new competition for all the entrepreneurs.

chatbot tools

The Importance of chatbot tools

The marketing industry is now progressing at an alarming rate. Whether you are an old or new company, you cannot risk being outdated with new commercial trends. Moreover, the latest uprising trend is the chatbot, and it has already helped a lot of business people and saved a lot of companies. To be able to compete, you will need the help of useful chatbot tools on creating your own AI assistant.

AI bots are now being used for a lot of ways. It does not only answer and communicate with customers, but it also provides automation for a lot of tasks. With chatbot tools, it is now possible to create these fantastic apps and use them for marketing. It cuts the cost of hiring professionals to do complicated codes because it is much easier to use. Moreover, you need to consider the fact that almost every business is innovating on new entertaining bots that will build more customer engagement. Due to this, it is only practical to choose the best chatbot tools that you can find in the internet.

Benefits that you can get from chatbots

As mentioned above, chatbots are indeed important to businesses. Furthermore, it is practical and is used by a lot of modern marketers to innovate their brand. Moreover, there are even news and articles created to feature how bots have helped a lot of companies in garnering customers and topping the sales charts. Here are some of the benefits that you can get from having chatbot by your side.

It connects business to the online community

There are over 2.5 billion people around the world who are using messenger applications as their means of communication. Furthermore, this means that if you are going to create AI through chatbot tools available, you will have the possibility of connecting with these netizens. Moreover, there is even a study stating that most people are spending an estimated time of 50 minutes a day on social media. With this, it will be a total waste if you are not going to dwell in the digital marketing world with chatbots.

chatbot tools

People demand 24/7 services of brands

Unlike before, people now have a wider variety of their sleeping schedules. Some people tend to be awake in the evening rather than in the morning. This is why they tend to find sites and brands that are offering 24/7 services to cater to their needs. Moreover, waiting for a reply is too exhausting and can delay the processes that need to be done. However, with bots integrated by chatbot tools, it is possible to answer queries automatically without exhaustion.

More customers prefer messengers than personal interaction

This is the generation where people are more comfortable with all the conversations online instead done in person. This is because there will be less judgment, and the process is also faster and more convenient. You can do it anytime and everywhere. If you are not going to have a chatbot for your brand, you will surely miss out the opportunity of garnering more customers.  

Top chatbot tools for your business

There are numerous chatbot tools online, and they are offering different services and automation for its users. Moreover, if you are going to pick a platform randomly, chances are you are going to get frustrated using it to make your ideal bot. This is why it is essential to be knowledgeable about them before everything. Below are some of the chatbot tools that will help you create the best AI assistant.

Mobile Monkey

This is one of the most known chatbot tools in the market. Furthermore, this platform is famous for the creation of Facebook messenger bots which can help on segmenting audiences and growing contact lists. It can also build messenger funnels that help companies to engage with audiences through advertisements. Moreover, it can even create appointments, answer queries, and track purchases in the market. This application also offers services such as chat blaster, messenger ads, bot analytics, and Q & A triggers.

TARS

When talking about chatbot tools, you can’t possibly miss out TARS. This platform lets entrepreneurs create AI that will be used for both websites and Facebook. Even without programming knowledge, users can easily navigate their way through chatbot creation. Moreover, evelopers can use TARS creations for feedback collection, training, user onboarding, conducting surveys, automation of customer support.

HubSpot

As a website for marketing software, it is only natural for Hubspot to have its chatbot builder. Also, will not need any coding skills if you are using this like in other chatbot tools. All of the AI built in this platform can book meetings, qualify leads, and answer frequently asked questions. Moreover, this builder has a CRM tool which enables bots on delivering personalized messages from the information provided about the customer. Furthermore, you can incorporate your chatbot with other Hubspot marketing tools.

Wit. AI

Unlike other chatbot tools, Wit.AI is free software that enables its users to create text and voice bots without any complications. It has the capability of learning human language whenever it interacts and leverages with the online community. The data that is collected by bots created in this platform will be transferred to the developers for further analysis.

Chatfuel

If you are looking for a chatbot that is very easy to use, Chatfuel is the best choice for you. You need to connect your Facebook account in it to use it as a platform. Right after that, you can already start by choosing the best welcome message for you. There are also text cards available in the app to add more information and responses that you desire. It is even used by some great brands such as Adidas, ABC news, Uber, and British Airways.  

Herobot

Herobot is known for its fantastic lead generation. Also, it is mostly used by entrepreneurs who are looking for a more natural way of automating their customer services. Moreover, this platform offers numerous templates that you can choose from when you are creating your bot. Among the chatbot tools mentioned, this is one of the most flexible. Furthermore, the bots created in this platform can be used for websites, Facebook messenger, and even on applications. 

Choose the best among chatbot tools

When choosing the best chatbot tools, you must know how their work and how much you are willing to spend for it. There are different kinds of chatbot tools that can do several services for businesses. Moreover, the budget is also essential because there are platforms that require higher subscriptions than other chatbot tools. Now, if you are looking for a builder than offers great functions with a low price, look no more.

Herobot is one of the best chatbot tools that can help you on your journey towards chatbot creations. It also has different widgets and various templates organized for the businesses they are best used for. Moreover, it is very easy to use, and there are widgets available in this builder that you can use for a more entertaining chatbot. You may be planning to expand your business and take your career to the next level. Now, it is only evident that you need a good AI and helpful chatbot tools by your side. To know more, click here.

Chatbot Testing – The Key to Efficient Chatbot Performance

talk to a bot online
talk to a bot online

We can no longer deny that chatbots have already brought a significant change to our lives. Everything that once just a dream becomes all possible with the help of chatbots. In business and all aspects, they are always there to save our day. However, we can’t still foretell how long these chatbots would work efficiently for us. Just like any other devices and software, there are some unexpected errors that can suddenly occur within their system. That is why; bringing your chatbot software for chatbot testing is really a wise decision. Try to figure out what’s the sense of your chatbot if you couldn’t access its functions because errors persistently occur? Believe it or not, you can refrain from these scenarios by just giving your chatbot a try.

Perhaps, chatbot testing may sound very technical and complex, but it’s really not. You only need to learn some essential elements related to chatbot testing until you find to yourself that you can actually do it on your own. Check it out.

Hands Off – Do Chatbot Testing First!

At first, you would surely get fascinated with what your chatbots can do for you. But, don’t ever forget to give it a massive try out. Perhaps, the capabilities you’ve been expecting from your chatbots are already installed in them, but sometimes, it doesn’t work the way it has to be. So to feel assured, check the list of chatbots features below.

These are the things you must always consider when performing chatbot testing:

1. Comprehension

Chatbots are programmed to interpret diverse kinds of messages from the inputs of human users. Hence, their Natural Language Processing ability has to be created in such a way that chatbots can still comprehend kinds of inputs unrelated to their basic functions. Chatbots’ ability to understand must not be limited to business and professional approach only. It would be great if they can interpret unexpected inputs and still capable of providing the right response to it.

2. Dialogue

The comprehension ability of chatbots highly relies on the conversation. That is why; testing its capability to come into a conversation is very significant. Try to imagine that you have already encoded input to your chatbot. However, you have to change it suddenly due to some unexpected circumstances. If your chatbot was able to cope with this sudden adjustment and responded favorably, be grateful because your chatbot is in good condition and functioning well. You can notice that your chatbots have good conversational flow if it talks skillfully and keeps you engaged with relevant responses.

chatbot testing
3. Resilience to Errors

Error management is a must-have feature that all chatbots must possess. However, this is something that often gets overlooked and set aside. Many chatbots have this feature installed to their systems, but there are times when it doesn’t function appropriately. Errors may happen at all times. Thus, chatbots must always be prepared to respond to this kind of situations and continue with the procedure. You can able to test this feature by going through their replies. If your chatbots are consistently sending you replies with substance and in relation with your all of your inputs, you have nothing to worry about. Perhaps, your chatbot is highly-resilient to errors. Make sure you go through this when performing chatbot testing. This is a very important area to check and look into.

4. Speed

How fast your chatbot can respond to messages, it receives at a time? You have to test this anyway because human users are too sensitive when it comes to performance speed. If you notice that your chatbot takes an unusual amount of time to reply, probably there is something not good with your chatbots. Chatbot testing can help you assess bot speed before paying for it. Bot speed can be tested by taking beta users on board.

5. Correctness

In many aspects of our lives, accuracy is very important. Same goes with chatbots. Human users always expect that chatbot responses are a hundred percent correct and reliable. Originally, chatbots generate responses from predefined utterances. You can check its accuracy by looking through correct responses it was able to produce out of predicted utterances. The number of correct responses it provided determines the level of its accuracy.

Ways on How to Test Your Chatbot

When you are buying your new mobile phone or a new laptop, the first thing you always do is to check if the specs are all intact. Same goes with chatbots. You can ask the programmer for chatbot testing before purchasing one. Below are some proven techniques on how to test the capabilities of your chatbots. Check it out:

But first, determine the areas you prefer to get tested!

It is really important to identify which specific areas you prefer to get tested with your chatbots. There are a lot of methodologies you can use for chatbot testing. But of course, you have to choose what fits your needs. Getting to know your preferred areas would be a great help to choose the right method to use. Having your chatbot tested the right areas, and specialization would give you access to its primary functionality. Thus, you can check the list of areas below to give you some ideas:

  1. Intelligence
  2. Reasoning
  3. Knowledge
  4. Input
chatbot testing

Now, here are some chatbot testing methodologies:

1. Developer Chatbot Testing

While the chatbots are on the process of development, it has already been tested by the developers. They test the software through verification and validation. Developers assess the responses if it answers the question with relevance and substance. If you have to look deeper, this is the most effective chatbot testing methodology. Technically, you can prevent further damage since you’re able to fix during the production process.

2. Functional Chatbot Testing

Chatbots are mainly designed to perform a specific function. Thus, chatbots must work at its best in this specific function. Testing its functional ability involves technical procedure such as boundary value analysis and equivalence partitioning. Boundary Value Analysis is a strategy that can be used to detect if the boundary of the input domain contains some bugs. Therefore, this method does not require looking for some errors in the input. On the other hand, equivalence partitioning involves the division of software into equal portions. The errors and portion can be identified by putting the portions into one test case. Each test case works to find a specific type of errors.

3. User Chatbot Testing

The user experience would tell if your chatbots are working nicely or not. Therefore, user chatbot testing is a must-done step before finally releasing your chatbot to the market. With this, you can collect all positive and negative feedback from them to help you locate the aspects that need some improvements. Chatbot try-out to users with different personalities can also be helpful to measure how flexible your chatbots are. It can measure specifically the comprehension and dialogue ability of your chatbots.

Why Must Chatbots Function The Way It Should Be?

If you’re thinking that chatbots with excessive and persistent errors only affect you and your business, you’re wrong. Aside from you, there is someone out there who gets more compromised with your chatbots – your customers. In a shorter context, everyone connected to your business is affected when your chatbots do not function the way it should be. That’s why; try chatbot testing as early as possible. Aside from what mentioned above, there are still some other things you can get from using chatbots that perform very well.

Read it out below:

1. You can save your time

With less error, lesser time is consumed to finish a conversation with chatbots.  Additionally, your customers would be left with positive vibes when their chatbot experience faces no hurdles. It is important to give your customers an immediate action, especially at times when they are raising complains against your company. Your high-quality customer service strategy would help you and your business get through it.

2. You can save money

Of course, if your chatbots are performing at its satisfactory level, you don’t have to spend more money on repairs and rehabilitation. Instead, you can just allocate this money to sustain the good performance of your chatbots.

3. You can keep your customers steadfast to your business

You can keep your customers under your spell if your chatbots work very well. Always take note that the success of your customer service highly relies on the performance of your chatbots. So keeping your chatbots in good condition would apparently sustain high-satisfactory level experience among your customers.

chatbot testing

Come and Learn With Us!

Just like your doctor always says, “Prevention is better than cure.” So never hesitate to test your chatbots first before getting them engaged in risky operations in your business. Remember, it involves your customer, so be careful when making decisions regarding this matter. If you want to learn more about chatbot testing, you can contact HeroBot to learn. Our experts are trained to help you with any chatbot matters. Extend your chatbot inquiries now by visiting https://powerpres.com/ or calling us at +1 416 623 8882.