Even with its numerous competitors, Facebook is still at the top of the social media chain. It has more than 2.4 billion monthly active users and one of the leading websites that could advertise brands effectively. With its popularity on different ages, colors, genders or cliques, you can easily run campaigns with Facebook’s ad features. Meanwhile, a lot of people are integrating their own ideas with this and one of them is using a Facebook bot.
A conversion strategy is important in order to give your customers a good experience while urging them to trust your brand for their next visit. Also, if it is good enough, it can a good brand value to your company which means more traffic, more customers, and more income for you. However, doing this is not easy which is why you will need the help of technology. Thus, it is important to know how to make a Facebook bot that will up your conversion strategy.
Why is an effective conversion strategy essential?
Technology is very helpful to human beings and using it effectively can bring success to most. However, this same thing is also the reason why most people are having problems generating more profits for their companies. Instead of spending on new gadgets and widgets as an investment, they are now just earning to pay for expensive tools that they use. This is where everything goes wrong.
To turn the table around and get the upper hand, you must have a good conversion strategy and just use tools that will most likely benefit you. Moreover, instead of using expensive tools, opt for cheaper tools or those that you will only have to pay once. One of these tools is the Facebook bot. With its great wide-range audience, you can never go wrong with attaching your business on it. Also, this social media site will really be helpful for your business. Meanwhile, bots can offer automation that can save you a lot of money and effort.
How can a Facebook bot up your conversion strategy?
If you will go around the internet and go into some good websites, you will most probably be greeted with an energetic “hello”. You might think that it is unimportant and just an unnecessary addition to making the website look more friendly but you are wrong. It actually helps the website garner more audiences and gives visitors a better experience. It can also negotiate and settle schedules in your stead. Here is a list of the things a good Facebook bot can offer for your brand.
Improves customer experience
Now, you may think that bots are unnecessary to give customers a better experience because that is what customer service is for. However, you should remember that in order to compete with millions of companies around the world, you need to up your game. Start building your Facebook bot that will interact with your customers 24/7 in a human-like way. It works even if you are just starting your company or you already own a bigger enterprise.
You need to be able to cater to your customer’s needs at all times. Even if your store is already closed and it is already 1 AM, you know you just need to respond to your customer’s message. If not, it will just mostly end up them being angry or swearing to never negotiate with your company ever again. Moreover, it will most likely lead to bad reviews for your services. However, the Facebook bot can you from all this hassle.
Because it is an automated program, it can stay up 24/7 and negotiate with all your customers all at once. It talks to a human-like way and has enough artificial intelligence and machine learning to converse appropriately. A Facebook bot can even things more thoroughly than some of your human employees. By keeping your customers satisfied, you can build a better relationship with them and assure that they will remain as your consumers.
Engage in social media
Not all people are aware of your business and your website. However, engaging to customers through their social media accounts will surely boost up your brand name. As you already know, with millions of people using Facebook now, it means that people are more active on this website rather than others. Moreover, studies show that chatbots, such as a Facebook bot, can provide a better mobile experience for the users.
Facebook bots are flexible and can easily be used with mobile phones. With this tool, your customers have unlimited ways of connecting with you anytime and anywhere. As a matter of fact, a lot of companies such as Domino’s Pizza, MasterCard and Sephora are already taking advantage of it. With a Facebook bot, you can add convenience to your customer’s experience which will do good for your business.
Give good recommendations
Have you ever gone out in the mall determined to buy something but failing to remember what it is? Well, this is common for almost everyone and it can happen in online shops too. This is why most stores make sure that they have sales ladies that can help you shop and give you recommendations whenever you need one. It helps both sides as it gives the customers an idea of what they should buy while giving more sales to the shop.
However, how do you think is it possible to apply the same thing to your online shop? This is where the idea of generating a Facebook bot on your brand comes in. It can converse with your customers naturally and in a human-like way. Moreover, it can help them find the things they are interested in. Facebook bot can also give recommendations by telling the customers basic information about the products. It can also send photos and links to the products to customers.
It can also do predictive lead scoring by going through the profile of the users and looking up to their recent activities. Moreover, it can take note of the demographics and social information of the customers. This way, you will be able to know about their interests and can even help with product recommendations.
Qualify leads
However, if you really want a good conversion strategy, the things mentioned above are not going to suffice. In business, time is very important. Remember, time is of the essence and money. To make sure that you are not wasting time for your online business, make sure to not engage in the wrong person. If you did, you will just spend the time that you should be spending on those who could be a possible customer. This is what lead qualification is all about.
Meanwhile, companies already have a solution for this. They use a Facebook bot that will ask a set of questions to its visitors to know if they can be your possible customer or client. Instead of answering their queries, some pages start the conversations by asking its users some questions. It may include things like how they are able to know about the product or what products they are interested in. Moreover, it will automatically analyze the intentions of the users and if they are a possible lead. Also, it can store the information that it is able to generate from its past conversation which can be useful for your brand.
Step up your game with Herobot’s Facebook bot!
If you read the article above, there is a high chance that you are already interested in creating your Facebook bot now. And if not, let me tell you that thousands of your competitors are already using one and it will already give them a higher advantage. This is why you need to step up your game and learn how you will be able to build a bot that will not cost you so much.
With Herobot, you can guarantee that the Facebook bot you will create is going to be functional and effective. Moreover, doing it with this platform will give you an easier route without hiring programmers. It is also cheaper than any other site and offers a large variety of widgets and templates that you can choose from. Moreover, it is flexible and will let you work with only drag and drop feature. Learn more about Facebook bot on our website.
