Initially, WhatsApp is a messaging platform created to connect people with their friends and families. However, as conversational commerce is emerging, business people are becoming interested in it. WhatsApp then took this business buzz as an opportunity to expand their influence and created a separate app solely for marketers.  But, how can you make it more efficient for your brand? Easy. Learn how to build a chatbot for your WhatsApp Business now.

There are a lot of things that you can do with WhatsApp such as sending messages, videos, photos, documents. Moreover, it offers a more private and secured conversations rather than other means of communications. In order to have access on it, you will need an end-to-end encryption which is why most people trust it. As more and more people are becoming interested in this messaging app, it even became one of the most popular communication channels in the world. WhatsApp actually has businesses uses this as a way to interact with their customers and clients.

Why is WhatsApp Business such a big deal?

WhatsApp Business is a version of its popular main messaging app which is aimed to help business people on communicating. This also allows small businesses on connecting with their customers. Moreover, it is considerate enough to think about connecting the business app to its main messaging app. With this, customers will not need to install a separate app to engage with companies. The only difference is that WhatsApp Business users will be labeled as businesses which makes it easier for people to distinguish them from normal users.

With this app, companies can now set appointments, send reminders, and give shipping alerts to customers. Moreover, they can even send order notifications and verification codes. Some are even using WhatsApp companies to send product demonstration videos, support messages and conduct surveys. If you will be able to use it efficiently for your business, there is no doubt that you will prosper from using it. Moreover, you can now use chatbots in this app which will make everything easier for companies to provide better communication with customers.

Why you need WhatsApp chatbot?

It is undeniable how useful WhatsApp is for many business people. However, to make it more efficient, you need a bot to answer your customer’s queries while you are away. Now, some will say that the automated messages ready on WhatsApp is already enough. However, the truth is that this feature is only limited to greetings and a simple message to remind your customers that you are away. For busy and multi-tasking businessmen, this is not enough. Here are the reasons why you need to know how to build a chatbot for your WhatsApp account.

Instant responses

If you are going to ask what the main purpose of chatbot is, it is giving instant responses for the customers. Because businesses and its customers might not be available at the same time, chatbots can fill this void. A chatbot can answer customer’s basic queries while its account’s owner is away. Moreover, with the right information input in the bot, it can provide more accurate information in no time. Now, people can receive instant replies whenever they need it. Also, it can help you schedule an appointment for you to directly connect with a live human support. This is more efficient than waiting for days to receive a reply for a simple question or having an appointment. As much as it is useful for customers, it is also beneficial for businesses as it helps them have more leads and increase their sales.

Personalized conversations

Unlike what other people assumes, chatbots are actually able to provide better and more personalized conversation to its users. Bots can instantly look into your profile and use information such as name, age, location and basic interests for your conversations. This way, customers do not need to explain too much to the bot about their basic profile. Moreover, it also enables the bot to give better offers for the user such as discounts for long-time users and potential customers. Also, given that this is WhatsApp, you can still ensure that your data and information are all secured as it has an end-to-end encryption.

Unlimited Availability

The main purpose of building a WhatsApp separate from its main application is to help small or large business owners to run their businesses. It does not discriminate and people around the world can use this application. Moreover, this application is even readily available and installed for numerous phones. With this, there are more users are attracted to use WhatsApp as their messaging platform. This gives a major benefit for marketers who are using WhatsApp Business.

Smart replies

Hiring live human support for your business can be risky for your business. Customers are always asking for direct and accurate answers to their queries. In order to make sure that your supports are knowledgeable enough, you will need to allot time and money to train them. However, you will not need all of this with WhatsApp chatbot. You only need to give it a good dialogue and it will smartly respond to your customer’s questions quickly and without mistakes. This is the main reason why most businessmen prefers learning how to build chatbot for their WhatsApp accounts.

Do you know how to build chatbot?

If you click this article, there is a high chance that you do not know how to build chatbot for your WhatsApp. Note that having a bot means having an upper hand against your competitors. However, making a bot that will be effective and efficient for your business is not easy. But even if it may be a little tricky, there are actually some tips that you can follow.

Know your business

It is important that you know your line of business when making a bot. Before you can make a flawless plan on how to build chatbot, you should first know the basics about your market. First, make a research about the latest trends on your business sector and know what your customers are looking for. Moreover, you should also have an idea about your target customers because it will be handy on setting your tone for the bot.

Plan ahead

If you will not be able to plan, you are a lost cause. You cannot just hold a party without knowing what the party is about. Know why you are making a bot and what you intend to deliver for the people. Is it to inform people, answer their queries, or is it to just entertain them while you are away? These are all up to you and it is very important before you actually make a bot.

Never exaggerate

One thing that most people hate is exaggeration and feeling like a thing is just pretending to be what it is. To avoid this mistake, make sure that you will not make it overly friendly or overly stiff. Add a little more personality to your bot so that your customers will be entertained while having a transaction. Moreover, do not make your bot pretend to be what it is not: human. Make sure to tell your customers that they are talking to a bot otherwise, they will feel bad.

Check from time-to-time

There is no such thing as perfection and your bot is not an exception to this. Thus, after launching your bot, you should make sure to check it from time to time to know how well it is working. Try having a basic to complicated conversations with it and see how it responds. It is also nice to see your customer’s feedback about your chatbot. This way, you will know what to correct in your bot and how you can make it better.

Simplify everything

Everyone hates complicated things because they waste time and effort. As always, they will like it better if things are simple and easy. This is what your bot should be. To help your customers know what to reply, you can give them buttons and choices as an answer. Moreover, it is also helpful to give them ready buttons on your chat window where they can access menu and the home page.

Learn how to build chatbot with Herobot

With the tips above, you can now easily build chatbot without all the mistakes. To know more about this, you can check more of our blogs on our website. Also, Herobot is a chatbot platform that helps people create bots easily and without any hassle. It has a drag and drops feature that many find very efficient even for those who are new to this. Moreover, there are also various chatbot templates that you can choose from. Visit our website learn how to build chatbot now.