The marketing industry has changed so much over the years. Other than the application of technology, there are other visible differences in the way marketers approach business. Rather than merely focusing on profit maximization, it is safe to say that they would instead focus on customer satisfaction. If you want your company to prosper, you must learn how to bend according to the preferences of your customers. Technology has the best answer for this: talk robot.
Today, the demand for online software needed for surveys is increasing. With the suggestions and feedback from customers, marketing departments can assess the problems they are having. Moreover, this will be their basis for their future marketing plans to improve its products and services. This makes surveys an essential weapon for every company. Meanwhile, most uses talk robot to make the process easier and more productive.
Talk robot for customer support
If you cannot keep your customers happy and satisfied, your company is as good as a dead business. All your profits will come from them, which is why it is essential to provide them the best experience. However, the thing is that people are now too impatient and hate waiting. If you want to keep them, you must make every transaction as fast as possible. This is why talk robot is the most potent tool technology has provided for the industry.
Moreover, if we are going to talk about automation, it is only natural to mention talk robots. It is used by numerous companies to provide reliable customer support. Because the information is readily installed to the bot, it can answer every question of customers faster. Also, they are designed to mimic the way human talks and our natural languages. This builds the trust of customers to talk robots. Rather than having a live chat with a real person, talking to a bot can give you much faster and dependable answers. In fact, according to studies, almost 79% of consumers prefer engaging in a live chat rather than waiting for answers.
Importance of surveys to marketing
Surveys play an essential role in the marketing industry. It acts as the backbone of market research that helps the business to develop further. With this, the company can collect data about product feedback, target markets, customer loyalty. Moreover, it can help in understanding the brand awareness and the buying habits of consumers especially with the use of talk robot. This information paves the way for gaining and retaining customers while upscaling sales. Here are some of the reasons why surveys are important in marketing:
Gain insights into customer’s demographics
More than anything, it is essential to set your target market when you are selling a product or offering services. However, to know if you can reach your target market, you must know your customer’s demographics first. It is also essential to understand how you can improve your product and make it useful for a larger population. This is easier with the help of talk robot.
Dependable information
Surveys are publicized and do not demand the respondents to specify their names. Because of this anonymity, they tend to be more honest about giving feedback. As we know, getting a reliable means of getting information from unbiased persons. Meanwhile, surveys provide customers a way to provide honest opinions rather than interviews and other research methodologies. Talk robot is also very dependable for acquiring information.
Cost-efficient
Most marketing researches needs a large amount of budget allocation. However, it would be a different thing if we are going to talk about surveying. Although it plays an essential role in researching, you will not need to spend much on this. Most online and mobile surveys are free, and if you are going to pay for it, the cost will be less than conducting other methods to gather information. Moreover, using a talk robot is more cost-efficient.
Crowd-sourcing
The voice of the mass is essential not just for the government, but also for every business. This is the reason why crowd-sourcing is essential. In every marketing decision. If you are undecided about something, it is more effective to do a survey about this for the public. Moreover, it can help to know what products you need for the next supplies or to know what services are necessary in a place.
Talk robot as surveys
The main reason why companies must do an occasional review from their customers is to gain valuable feedback that could help businesses to understand their customers better. Moreover, brands can analyze the taste and preferences of their consumers with surveys as well as their dissatisfactions. However, everything can now be more accessible with the help of talk robot as survey.
Moreover, if you are in the industry with immense competition, it is a must to acquire a talk robot. It will help you give a faster service that can match your competitors. Moreover, the chatbot has a cross-channel ability, which means that it can work on different platforms and deal with a more significant number of customers. Additionally, as it works as a surveyor, it also works as customer service and lessens your probability of hiring more employees for separate job descriptions.
Although there are a live chat and traditional ways of obtaining survey information, they can still not compare with talk robot. AI can do surveys much faster and more efficient. It is also low-cost and is more accessible for respondents. Furthermore, it can collect data with fewer mistakes. It can automatically save and store the data it collects while protecting the privacy of the user.
Furthermore, answering lengthy surveys can be exhausting and tedious for users because it is prolonged. Also, if you will use live chats, there are many instances where customers are asked to give their email addresses, which contradicts their sense of being anonymous. Meanwhile, talk robot can keep the survey interesting and protects the privacy of respondents.
Why choose talk robot?
As we all know, there are various reasons as to why talk robot is gaining its fame and high light for the past few years. Moreover, numerous industries are now using AI for further development of their business through productive customer engagement. Here are some of the other reasons why you should choose a talking robot.
Easy to navigate
There is a high chance that you have already answered a survey online, so you already know how it works. You have to click the URL provided that will lead you to a webpage containing the list of the questionnaire. This means that you have to leave the official website or even your messenger inbox. This is irritating for some people, which is why they tend to leave the surveys unanswered. However, using a talk robot for surveying is different.
Talk robots can connect with its users by asking them to answer a set of questions through their inbox or on your website. Moreover, if you are using your social media platform, this is easier for the users. It is more comfortable to use, and communicating with a talk robot is just like talking to a friend. This makes users more at ease of communicating with the bot.
Gives more fun
You are aware of how boring answering surveys can be. This even leads people not to take these things seriously, which is why reviews are often unreliable. However, talk robot changes everything about survey experience. It turns a lengthy and monotonous form into a fun conversation. Moreover, you can even add personality to your bot according to your taste.
With talk robot, leaving feedback to companies or for certain products is now more enjoyable than before. This increases the tendencies of your customers to take their time answering your set of questions. With this, you are surely going to get the sincerity that you are looking for in feedback.
Increases survey response rate
With the reasons stated above, such as giving more flavor to the conversation and being easy to navigate, talk robot can increase the survey response rate of companies. Moreover, using talk robots on popular social media platforms or your website is an effective way of creating more interactions with customers. Furthermore, these improvements can affect the sales and the brand reputation of your company.
Reacts in real-time
If you are finding a reason why you should choose a talk robot for your surveys, this could be your best reason. Rather than using the traditional ways, chatbots can know what is happening throughout the process. Moreover, you can also know more than how many people accessed your survey and the number of people who submitted their answers. With bot analytics, you can follow through the behavior of customers with your review. You can also identify the reasons why they lose interest and improve the conversion flow in the future.
Creat your chatbot survey with us!
You may already have ideas of how you can use chatbots for your business through exceptional customer service. However, talk robot is also used by many companies and organizations for getting feedbacks and conveying a survey. It trickles the curiosity of respondents and keeps the conversational flow fun and interactive. But if you are interested in making one for your company or organization, Herobot is here to help you.
Herobot offers only the best and easiest way of creating a survey bot that can help you collect honest feedbacks for your evaluation. Moreover, there are already some available templates that you can use. You won’t need any coding skills because everything is click and drag. Visit our website for more information.
