The era of smart bot chat is here, and they are going to stay. Chatbot is dominating the virtual world marketing, and every business people are getting on board. This year, social media is demanding more bots to give them the best and easiest way to finish their tasks. Moreover, these bots are the number one factor helping conversational commerce emerge in the industry.
Furthermore, more than half of the consumers are now relying on customer service provided online by brands. Social media is currently the best market place that you will find for better interactions between businesses and their customers. The customers who prefer communicating with smart bot chats have reached more than 69% already. Rather than thinking that they are cold and have no emotions, customers appreciate the precision and speed of services bots could offer.
Smart bot chat marketing samples that you can use
Developers create bot chats depending on the services they are envisioning it to provide. It can be used and utilized for different purposes, so you must be sure about your plans. It will hinge the positive impact of your brand and the quality of products or services that your company has for consumers. If you are having problems thinking ways of using bots for your business, we created a list that can help you along the way.
Here are some of the smart bot chat marketing samples that can help you:
Hello Fresh
This is a very innovative brand that has created a smart bot chat that will answer all the requirements a bot must-have. Moreover, it does what a bot must do and stays simple and easy to use for the customers. Hello, Fresh is self-aware, and straightly introduces its brand to the customers. It frankly states that rather than going around the bush and pretending, it is a bot and not a real human.
Always remember that humans are brilliant beings. You cannot fool them into believing that they are talking with a real human when they are not. If you do this, your customers will get bored and irritated than entertained. Moreover, this bot smartly suggests frequently asked questions with customers to avoid open-ended questions. This way, the conversation will go smoothly without any confusing questions. It also provides vouchers for its users so that they will feel more special and encouraged to purchase.
Evernote
For those who are in a small business, Evernote is the best example that you can have on creating your bot. It also shows the most straightforward way of using chatbots on small-time marketing. It is not that complicated to create because it merely gives out information about the business. There is no need for customers to have a lengthy conversation because it already provides then complete answers.
Moreover, this bot introduces its twitter support team for additional information that the customers need. This is an elaborate experience that will give the customers the essential details that they will need to know. Although it may not seem as remarkable as other chatbots in the market, this kind of bot will give you more customers.
Domino’s Pizza
This is an excellent example of smart bot chat marketing that business people can use in their brand. Although people are employed in conventional ordering on calls and applications, this new trend is giving customers a great experience. Furthermore, Domino’s is very casual and straightforward. It also asks direct questions that will give out immediate answers when taking an order.
Domino’s chatbot allows its consumers to customize the pizza they are ordering. Starting from the size, crust up to the toppings, the customers can choose what they like. This is hard when made on calls because it can be quite confusing. However, with bots, the customization process is made more accessible. It also gives more satisfaction to customers, especially to those who are very specific on their preferences.
Universal Studios
When you hear Universal Studios, you automatically think about movies and artists. However, it also has its smart bot chat that helps its clients go around its resort and theme park. With this bot, people will not need to go around finding information centers and bodyguards. With just a click on the messenger bot of Universal Studios, all their queries can be handled easily.
One example of the services they do to help customers is providing them information about the bus schedules. It also includes what to expect when they are going to ride on the bus. All visitors of Universal Studios want to maximize their time to experience more activities. This is why a bot is very helpful when they need to adjust their schedules. Moreover, the bot is also straight to the point of admitting that it is just a bot. If the customers want a real human server, they can do that by typing the provided keyword.
Arsenal FC
If your business is not about selling products and resort reservations, it will not be a problem. Smart bot chat is available and applicable for all types of companies regardless of size and industry. It is why Arsenal FC is the best example for those businesses in journalism and broadcasting.
Arsenal FC is an English soccer powerhouse that broadcasts news and information about their games. Users can ask about the highlights of the games as well as score reports. This is for those who are not able to watch their games when it was broadcasted. It also provides information about the team line-ups, upcoming fixtures, and another related news article about the game.
Among other chatbots used in marketing, Patron Tequila is quite exceptional. It combines customer service with content delivery that will help the brand boost up its sales. They also managed to make their bot name funny with puns—Bot Tenders.
Bot Tender is a cookbook for those looking for a way to find the best cocktail that will match their meal. It will provide suggestions based on the preferences you mentioned. This bot will tell its users about the proper way of making the cocktail as well as the ingredients you will need.
After that, Bot Tender will kindly ask its users to take a picture of its finished product and post it on social media. The post must include the product name as well as the hashtag #SimplyPerfect. This is a simple but creative way of having user-generated content that will entice more customers.
How to create a smart bot chat
With the samples above, you now have an idea on how to utilize chatbots. This is the time that you will have to start creating your own. Building your bot may sound complicated, but with these tips, you are sure to create the best smart bot chat.
Step 1.
You have to learn about the opportunities that AI-based chatbots are offering. Know what you can gain from them to know how to extend the full potential of your bot — research chatbots and companies who are using them. You can also take a quick scroll on your browser to learn about the opportunities you can gain from them.
Step 2.
Know your goals in building your chatbot. Do you want it to be more conversational or informational? Is your goal to answer the concerns of your customers? Do you want to advertise your brand? These questions are essential to have answers. This will pretty much outline your initial plan upon creating your smart bot chat.
Step 3.
Design your chatbot conversation. Imagine the possible conversational flows and base your bot with it. Input information and features you think are going to help your customers throughout the dialogue. You can make it funny to bring more fun or professional depending on your business. If your bot has excellent conversational skills, then customers will undoubtedly spend time talking with it.
Step 4.
Don’t stress yourself thinking of ways to understand coding in just a short time miraculously. Take the time to find the best bot platform that will help you create your bot without coding. There are numerous bot builders you will find on the internet. They can help you, and they also provide bot-building templates that you can choose from. It will just be up to you to pick the best one.
Pick Herobot!
Are you having a hard time finding the best smart bot chat platform? Then, Herobot is your best choice if you want to have an easy path of creating your bot. You will not need any coding skills, and we are even offering several templates that you can choose from. Herobot also has different widgets and features that can give you more customization options. For more information about our bot platform, visit our website or contact us. We are always willing to help and guide you throughout the whole process.
