Email or electronic email is undoubtedly the ideal platform of marketing among those who want to spread the message about their business. It is mainly used for sales, outreach, and information. However, as time goes by, people are spending less and less time reading their emails. This modern period, individuals are more drawn into instant messaging applications: which includes Messenger. Thus, it is highly recommended for proprietors to consider Facebook Messenger marketing as one of their advertising means.
Utilizing Messenger for marketing endeavors will make it easier for you to contact your clients through the entire span of your transaction. Owing to its features like an instant messaging application, Messenger provides benefits such as higher visibility compared to emails. In addition to this, it also allows two-way communications that are automated, and it offers higher open rates more than emails.
Being dependent on sending emails is not a good idea because there is a high possibility that it will just be ignored. As an alternative to using email marketing solely for your advertising errands, you can add up Facebook Messenger marketing to significantly increase your interaction and sales. Its push notification feature will vibrate their phones which makes it easier to get their attention. Besides, Messenger can automate the process, so you don’t have to hire extra manpower to help your clients see what they are trying to find.
Why Facebook Messenger Marketing?
Today, more and more people are adapting to messaging apps. That is to say, more than 1.3 billion people around the world are using Messenger every month as a means of communicating and this number continues to grow as time goes by. Little did people know that Facebook management is working so much to make Messenger a satisfying channel for many businesses to be known around the world? You can consider Facebook Ads as an example that allows you to reach and connect people to your business.
Therefore, this instant messaging application is definitely a channel that you should not neglect. Owing to this fact, more and more entrepreneurs are identifying the value of Messenger in their advertising errands.
The Best Messenger Tools that You Should Try
It is significant to take advantage of the best tools that you can use for your Facebook Messenger marketing process to be successful in this industry, Through the proper utilization of the best advertising tools on the web, it will be so much easier for you to spread the word about your business. In addition to this, marketing instruments can definitely make a difference in the overall purchasing experience of your future clients. With all those benefits being said, below are the Facebook Messenger tools that you can utilize in your advertising campaigns.
1. Welcome conversation
Just like what is practiced in physical stores, it is highly recommended for online businesses to make their clients feel pleasant and valuable through welcome greetings. A welcome conversation is one of the most used tools in Messenger because of its undeniable power to enhance a starting relationship with your clients. After setting up this tool in your Messenger, you can expect that your customers will be automatically greeted after they send you a message. You can ask them what they are trying to find and offer to help them look for it.
2. Product discovery conversation
You can set a product discovery conversation in your Facebook Messenger especially when you have a massive pool of products that you offer in your business. This is a great tool to implement if you want to make breezy shopping experience for your clients. By having this on your Messenger, you can automatically ask your customers a series of questions. Also, you can then use their answers to suggest a product that will fit what they are trying to find.
A product discovery conversation is undoubtedly a personal way to make your customers feel that they are valued. By keeping tabs of all the information that they gave you, you’ll be able to recommend them with the best products that match their needs. In addition to these benefits, this tool can give you the ability to provide your repeat customers with special treatment.
3. Abandoned cart messages
The abandoned cart message is one of the applications that can highly improve your relationship with your customers. It works this way: when a client put a product in his cart, but he did not purchase it, you can modify your Facebook Messenger to encourage your prospective customer to complete his purchase. You can set up your business’ Messenger to automatically send this person with a message later on.
In this message, you can ask your prospective client if he would want to complete his purchase or if he has any concerns or questions that he would like to invite you. According to reports, businesses who use this tool can transform 1 out of 9 abandoned cart messages into sales.
4. Receipt messages
A receipt message is an excellent way to extend your gratitude to your clients. Good thing, you can implement this tool in your Messenger to send a receipt to your customers after they avail of a product or service from your business. You can take advantage of this tool to show gratitude to your customers after they completed a purchase. Therefore, a receipt message is a great instrument to reinforce and build a good relationship with your clients.
5. Shipping messages
If we look at it, Facebook Messenger can send near-instant messages and responses to their users and always live at all hours of the day. With this, you can set up your Facebook Messenger to inform your customers about the shipping details of their purchases. Providing your customers with information if their order has already been shipped is an excellent method to give them a convenient way to track their purchase. This may appear to be easy, but staying up to date on your customers’ purchases can be viable in getting their trust towards your business.
How to Implement this Marketing Strategy to your Customers
There are now millions of ways to fully promote your business. People today are online the whole time browsing the internet. Also, it is used in communicating with others that are online as well, or just merely consuming the entertainment it brings to them. But when it comes to implementing Facebook Messenger Marketing into your customers, you can either choose to use a Facebook Messenger automation product or build it on your own.
The internet is now so prominent that you would have to be unwise not to take advantage of it when it comes to running a business. So, if you are looking for a platform to launch your marketing campaign and strategy on the internet, then do not look further. The answer is already right here staring at your face.
If by any chance you are keen enough to start a solution from the beginning up to the top, then be ready and begin coding now. Facebook now has broad and extensive developer documentation to help you out. Try working with your selected business partners who will be able to focus on providing Facebook Messenger automation, this will help you build from scratch.
The Future of Facebook Messenger marketing
Facebook Messenger marketing strategies and tactics are evolving each and every day. Not only will this soon be making a huge improvement on what is already possible through email, but it will also open new forms of communications that were not possible before.
Here are examples of future interactions powered by Facebook Messenger marketing:
- Customers sending a picture to your client and automatically getting a recommendation on which product would look best on them
- Artificial intelligence personalizing each conversation and optimizing the experience for each customer
- Customers viewing augmented reality versions of your client’s products
Facebook Messenger marketing is going to inevitably change the online shopping experience, and the first stores to start working it into their campaigns will have a huge head start.
Now you can already connect with your customers and offer them a real-time personalized service. Just start adding your Messenger into your Herobot app and turn your Messenger conversations into sales. Consequently, your customers will now be able to browse and purchase the things they love through you.
