If you are a start-up company, then the first thing that will come to your mind is how you can gain a lot of clients. Getting a client is hard, and keeping one is a lot harder. Therefore, you really have to consider all the alternatives if you want to up the number of your clients. But the good thing is chatbot marketing now exists.
A Facebook bot is one of the best mediums that you can utilize for the optimal success of your business. Chatbot Marketing has been significantly increasing the sales and lead generation of businesses around the world. Above all, chatbots give significant advantages to you among your competitors.
To inspire you, here are some examples of companies who stepped up their game through Chatbot Marketing:
1. Adobe
With direct and straightforward customer assistance in mind, Adobe designed a bot that is simple yet efficient.
Through the particular prompts offered, clients will then be assisted with a solution for a certain issue.
Depending on the problem, the bot will provide their users with choices which include visiting informative troubleshooting page or conversing with human customer service.
2. Evernote
Evernote is another company that opts to utilize its bots and Chatbot Marketing in a simple and straightforward way. When a certain user experiences a product error, then the bot will recommend him to be in touch with the Twitter Support Team.
In addition, it also suggests its clients solve the problem by filling up community forms and contacting the email support. The bot may have no frills and fancy design. However, Evernote’s bot provides quality service by focusing on solving the common questions and problems that users might encounter.
3. Hello Fresh
This meal kit company is one of those businesses that indeed know how to utilize the power of Messenger marketing and Chatbot Marketing in their advertising endeavors. Instead of presenting their chatbots as a customer service representative (like most businesses do), Hello Fresh will greet and talk to your prospective clients in a friendly way.
To make the conversation flow smoother, Hello Fresh’s bots suggest different prompts which are mainly based on the frequently asked questions of other clients. Aside from this feature, the bot is crafted with social selling component that offers customers with bot-exclusive discount codes. These discount codes are mainly created to encourage individuals to intermingle with their bots and to increase sales. Through their specific design, the discount codes become great tools for business owners to track the ROI of the bots that they built.
Herobot can help you achieve the excellence of Hello’s bot through its chat broadcast feature. Through this tool, you can send promos, updates, notifications, and information to your shoppers on Facebook Messenger.
4. Domino’s Pizza
Craving for pizza but you don’t want to leave the comfort of your home? If so, Domino’s can surely bring you what you need without the hassle of downloading and signing up in a business app.
Through your Messenger, you can now order and customize your pizza just the way that you want to. Thanks to the pizza parlor’s bot. Through this, you can now order your pepperoni flavor digitally.
5. Universal Studios
If you’re planning on going to Universal Studios, then you should also prepare to have easy access with their chatbot. This way they utilize chatbot Marketing strategies perfectly.
In addition to being useful in terms of availing tickets and booking reservations, this user-friendly tool contributes to a more pleasant and joyful theme park experience. For instance, the bot will give you information once you’re there inside their premises. Do you need to know where the nearest water fountain or restroom is? Feeling hungry already but you have no idea where the nearest food stall is? Then worry no more. The bot can provide you with the best answers.
It will inform you of the basic locational details that you need. Also, you can count on your bot to inform you with the ride wait times in real-time. Therefore, you can easily modify your prepared schedule to save your time.
6. Arsenal FC
Chatbot Marketing is not only for businesses that target customers for generating sales. But it can also be utilized by various types of businesses: which include sports teams.
Arsenal FC, an English soccer superstar team, uses bots to deliver premium content and breaking news to their fans. For instance, this tool informs their users with the real-time score reports of their matches.
In addition to this, the bot also brings information about team line-ups, future fixtures, and even new articles about the team.
7. Tommy Hilfiger
Tommy Hilfiger introduced a personalized chatbot in Messenger. using this great chatbot marketing strategy Armed with a welcome conversation, the bot will automatically greet the user upon opening the tab.
The tool will then present the shopper with the collection that the company offers. Aside from this, the consumer will also be provided with three choices for the conversation which includes browsing, style advice, and looking at the behind the scenes of the latest fashion show that they hosted.
With regards to customers’ inquiries, the chatbot will give you answers through the proposal of the list of options. Other than that, this bot is armed with extraordinary language processing capability and keyword evaluation. Therefore it’s easier for users to acquire answers and solutions. Aside from that bot can also offer several different options.
8. Patron Tequila
Patron Tequila is known for their excellence in combining ingredients to produce the best varieties of tequila. Moreover, Patron Tequila also knows how to provide great customer service through their bot combined with other chatbot marketing strategies.
One of the features of this tool is the “Bot Tenders” which recommends different cocktail recipes. After analyzing your preferences, the bot will then give you custom suggestions through its marketing personalization.
Above all, when the user finally creates his own recipe, the bot will then encourage him to share his creation in social media with #SimplyPerfect hashtag.
9. Sephora
Sephora is known not only for its quality makeup product but also with its extraordinary chatbot marketing endeavors. For instance, you can schedule an appointment, search products, and try on their makeup through the augmented reality technology that they offer.
In addition to this, the bot will also let you know if the bookings or products that you’re looking for are available in the nearest store in your location.
Herobot will help you acquire the Chatbot Marketing features that Sephora has through the activation of Automate On-Site Chat. This is an excellent tool for product collections and appointment setting, lead capture, and retaining customer chat data.
10. H&M
It’s not advertised on the company’s website but it doesn’t mean that H&M’s bot is not valuable for its users. This is a great chatbot marketing tactic to be excecated.
Focusing on providing high-quality user-experience, the bot will ask you some few questions or provide you with photo options that will make it easier to analyze your personal style in fashion. After the evaluation, it will provide you with an extraordinary experience of having a style profile and virtual personal stylist.
After the evaluation, it will provide you with an extraordinary experience of having a style profile and virtual personal stylist.
When a user already has a style profile, she can then utilize the bot to match their own outfits. Aside from shopping, she can also surf through the outfits that other shoppers have created for inspiration.
11. GoPro
GoPro is one of the businesses who’s excellent in producing visually-stimulating content in social media. Owing to this fact, then you can expect that the bot they use is of the same quality.
If you’re trying to find a camera, then GoPro’s bot will guide you in the whole process. The bot will start the conversation by offering their users with assistance in looking for the best camera depending on their specific necessities.
What makes it more fun is the social videos and gifs that the bot replies with every once in a while in the conversation. This imagery and personalization technique is undoubtedly a great tactic to maintain the user’s attention while encouraging them to buy the products that they offer.
12. Very.co.uk
Through the chatbot that was introduced last 2016, Very.co.uk can assist their customers with regards to their account number reminders and tracking payment and orders. On the other hand, Very’s bot utilizes questions and multiple-choice answers when it comes to its inquiries.
Motivated to improve their customer service, this company is currently working on implementing the power of Artificial Intelligence (AI) in their bot. When this is all settled, a user can expect the bot to understand whatever she asks or says.
HeroBot Messenger Marketing
Chatbot provides a lot of benefits. It can cater massive amount of requests. In addition, it is available 24 hours a day, all throughout the year. In other words, you won’t need to worry that people will have to wait long hours to receive a response.
If you’re interested in the power of AI technology, then you should definitely implement it in your Chatbot Marketing strategy through the Leverage AI for User Intent that Herobot offers. Created for best user experience, this instrument matches Facebook bot content to user intent through interactions and keywords.
Are you ready to take your marketing endeavors to the next level? Then Herobot can provide you with advanced chatbot tools that will help you rise up from your competitors. So visit the website today!
