The trend about chatbot is undeniably making a noise in the marketing industry. It is being applied on different platforms, and enterprises from sales to entertainment are considering bots as their must-haves. The truth is two kinds of the conversational interface exists all this time. However, most people are only familiar with using messenger bots rather than voice chatbot. Now, which one is better between the two?
Depending on the
nature of the business, companies have different preferences and needs that
they need to fill in. Moreover, their audiences and target customers vary,
which affects the marketing plan they need to do. Other businesses need text-activated
chatbots, but some needs voice-enabled ones to cater to their customer interaction.
What is a Voice Chatbot?
Before tackling the
differences and the benefits of the two AIs, let us talk about what voice
chatbot is first. True to its name, this bot is voice-enabled and can interact
with its users through talking. Despite what people expect, it can accept
commands through oral and written words. It will then communicate and respond
through voice. Furthermore, there are two kinds of voice chatbot—one that can
answer through text and oral together and one that can only be activated by
voice.
This voice chatbot is
commonly used for the benefit of those people who are not able to use their
hands throughout the conversation. Rather than using a messenger bot that will
require all your attention, this is more useful for multi-tasking. This kind of
AI uses text speech and pre-recorded responses to answer the queries and
concerns of the users.
Voice chatbots list
Numerous companies
are using voice chatbot for their marketing purposes. Aside from its
convenience, this kind of bot is also proven to make brands notch sales and
popularity. Moreover, it adds naturalness in the way bots can converse with
humans. This is because of its intuition, informality, and fast responses. To
know more about this, here is a voice chatbot list that will set as examples
for you.
Alexa
Number 1 on
our list is Alexa. Alexa is a voice chatbot that has proved its effectiveness
as it garners a 30 million-plus unit sales. The company behind this success in
the Amazon, which is one of the world’s most respected companies. They believe
that Alexa is going to play a significant role in the industry of e-commerce
which is why they supported it throughout everything.
According to
some experts, Alexa has more than 30 thousand skills that can help its users
perform multiple tasks. You can use it for shopping, playing some music,
searching for a specific topic, and even just for entertaining yourself. Its developer claims that is performing more
skills than any other chatbots you can find in the digital market.
Assistant
This bot one of the major competitors of Alexa. Like the previous bot, Assistant has multiple sets of skills that helps its users in many ways. Also, his voice chatbot is quite flexible too, as Android users can have access to it one their phones. Moreover, Google made it possible that iPhone holders can download Assistant on their iOs.
While some are saying that Alexa is a better voice chatbot, some people prefer Assistant and its consistency. Amazon has many significant innovations and is expanding the options of the users for this interface. However, this also brought some inconsistencies and problems regarding their products. Meanwhile, Assistant was able to maintain its authenticity and even improves its already great performance. It is also starting to try out new ideas like connecting microwaves into their voice chatbot.
Siri
If you are a
big Apple fan, you are undoubtedly familiar with Siri. This voice chatbot is
exclusively available on Apple devices and is making its name in the industry.
It is already downloaded on all iPhones and has already helped a lot of its
users. It reaches its everyday interactions with them and has an exemplary
machine learning skill.
However, the
only problem about it is the possibility of security and privacy risk with its
machine learning capacity and voice recognition feature. Its high intelligence
enables it to collect intimate knowledge and details about the user’s personal
lives.
Benefits of voice chatbot
Voice chatbot is
expected to change the Artificial Intelligence game in the marketing industry
for the next years. They say that in 2020, there is a high chance that 50% of
searches are going to be with the use of voice. With this, the demand for this
voice-enabled bots is increasing. 1 in every 5 of American teens are interested
and planning to buy and download voice chatbot. However, its effectiveness
depends on the nature of the business.
If you want to target
those customers who are prone to multi-tasking, then voice chatbot is suitable
for you. Moreover, you can make this bot if you want your system to be more
flexible. You can also create it for those people who are not capable of using
their hand, such as those with illnesses. It is also more useful and feels more
natural than text-based bots. Furthermore, if you don’t have any budget
constraints, then you will not have any problem with it. This is because
developing this bot is quite expensive.
Why do consumers prefer voice rather than text?
The answer to this
question is straightforward. As you know, bots are used as digital assistants
of people. They are used to make the human’s life easier and to provide
automation to the marketing industry. However, messenger bots still cannot
provide the most of automation. This is because you still need to open its
application and will require your full attention as you type your inquiries.
Here are some of the reasons why need a voice chatbot:
Does not require physical touch
One of the
most significant benefits that you can have with voice chatbot is its
automation and how it does not require physical contact. As we move forward
with touch-free devices, voice recognition is also able to offer
personalization without using your hand. Also, this eliminates the need for
supporting the equipment needed to perform.
Moreover, with
this new AI technology, you can speak to your chatbot without using control
buttons. Because of this, fewer typos can also be made, which makes you and the
bot interact with each other better. This just breaks the barrier created by
text-based bots.
Avoid monotonous conversation
Not everyone
is fond of reading which is why most people prefers watching movies than
reading an entire book. A simple text could be dull and lack personalized
sentiments. Moreover, not all people have the patience of devoting their entire
time typing and reading long messages.
This is why voice chatbot is becoming more famous than ever. It fills in the parts that messenger bots lack. With the high competition in the industry, this higher artificial intelligence could satisfy their customers. It avoids difficult and inorganic conversations and offers a more exciting way of using technology.
Gives faster responses
Although
messenger bots claim that it provides quick answers with its users, it is not
entirely true. Voice bots can provide a faster experience in customer service.
You will not have to wait for the bot to input its answer to your questions.
After you ask the voice bot a question, it will instantly respond to your
queries via voice.
Increases productivity
Rather than
messenger bots, voice chatbot can give its users more productive. Because it
does not require hands, it means that you can do other things while using it.
You can cook, draw, eat, and even clean the house while you are using it.
Moreover, you can drive and still be able to schedule meetings with your
clients or send emails and dial calls.
Expands businesses
Bots have made the marketing industry bigger and have created a lot of tough competition. This is because they can provide a business expansion. Customers tend to be more excited and interactive with voice chatbot. If they can talk with them, there is a higher chance for customers to buy products in the company.
Make your voice chatbot
If you are planning on making a voice chatbot, you must remember that it is much complicated that messenger bots. However, Herobot is here to help you along the way to have a smoother process of chatbot creation. Moreover, numerous templates are already available on our website that you can choose. Also, creating your bot here is less expensive than hiring professionals or using other platforms.
Herobot is also known for helping a lot of companies to generate leads and lift the sales of the brand. It is very interactive, and no bugs can be seen with our bots. Moreover, machine learning in our bots is impressive, which can help your company grow more prominent. Although there are a lot of pros and cons, voice chatbot is still remarkable in the market. This is more reason for you to make your own now. Click here for more information.
With Facebook Messenger application readily
available in all mobile devices, there’s no way you can go wrong about using it
as a platform to establish your business visibility. Thus, Facebook messenger
marketing enters the scene with the promise of outshining traditional email
marketing.
Indeed, the sky is the limit because Facebook messenger allows you to boost your customer’s engagement and accomplish tasks without worrying about delays.
On the other hand, adopting messenger chatbots will
certainly give you an edge as a marketer over your competitors. Why? From
responding to customer’s inquiries, obtaining information from them – you name
it. Messenger Bot can really do your thing!
Facebook Messenger Marketing relies on the basic concept of using Facebook Messenger as a great medium to get your name on the market. It entails excellent marketing functions and countless opportunities for businesses.
Getting to know this amazing stuff: Facebook Messenger Chatbot
Messenger Chatbot is an automated messaging
application giving you a chance to advertise your business on a large scale and
interact with each possible customer. Be mindful that messenger chatbots aren’t
like any other computer programs functioning merely on a computer approach. It
can do better than that!
With the power of conversational interface or CUI, you
have the privilege of speaking to your customers in human terms. Meaning, these chatbots can be socially
customized than traditional bots, which are really technological in
nature.
Interestingly enough, customers can message you anytime or anywhere just as they would to a friend. The whole messaging part is just one of the ways of triggering your interaction with your customer; chatbots are bound to do more than just to chat. Apparently, with HeroBot and our chatbot tools, you can utilize these bots to work with other essential functions.
Importance of Facebook Messenger Marketing
Facebook Messenger marketing is expected to reign
in the marketplace in succeeding years or decades. Being the biggest marketing
platform introduced for the past ten years, it remains sturdy and patronized
for its efficiency.
85% of customer business communication is predicted of not expending into any human communication anymore by 2022. Thus, if you are one of those who are capable of pulling off this new technology, then your business will probably benefit from these messenger chatbots. In fact, it can really be a great deal for startups or businesses that were long-established.
But how will you do it?
In integrating chatbot on Facebook Messenger, there
is a need for you to create your Facebook business page first. Afterward, you
are to choose the kind of chatbot builder that will enable you to engage with
customers similar to features of Facebook Messenger. HeroBot, however,
concentrates only on Facebook Messenger as it is widely used.
Upon choosing which tool you will use to build your chatbot, you have to connect it with your Facebook Business Page. Then, Voila! You can now enhance your chatbot and launch them on your page.
What can you get with Facebook Messenger Marketing?
Through messenger marketing, you can easily reach
thousands of people to whom you can introduce your business along with your
products/services. Messenger applications were acclaimed to be the biggest and
most efficient channel. So, you are left with no second thoughts of considering
this as part of your marketing strategy.
Using Facebook Messenger chatbot can put your
marketing strategy and of course, your business on top. Executing your
marketing tactics, like surveys, drip campaigns, customer service, or chat
blasts, is much easier as it is all automated. It only takes you a few clicks,
and you get the hang of the benefits of messenger marketing, especially when it
comes to audience reach.
In actuality, Facebook messenger marketing
guarantees you 10x to 80x of engagement rates better than a typical Facebook ad
or that of email marketing.
So, if you are looking for a place to where your marketing efforts would be recognized, HeroBot is an ideal platform to consider. We offer lots of unique messenger tools and even tactics to guide you as your business progresses. We can also help you deliver messages, acquire contact information, craft excellent drip campaigns, and the list goes on. These are all possible with chatbots, which can be made easily without the need of such encodings.
Who uses Facebook Messenger Marketing?
Almost all business industries and companies are
utilizing Facebook messenger marketing for its operations. It is genuinely beneficial
from business to business, business to consumer or practical businesses selling
goods or services.
Throughout the years, numerous influencers and
marketers are encouraged to employ Facebook messenger and chatbots in boosting
their marketing appeal. The use of these chatbots also made it possible for
businesses to perform more functions, as to gain more supporters.
The top twenty industries using HeroBot chatbots are as follows:
Product/Service
Consulting Agency
Real Estate Agent
Community
Public Figure
Education
Entrepreneur
Website
Health/Beauty
Advertising/Marketing
Clothing (Brand)
Shopping & Retail
Marketing Agency
Internet Marketing Service
Internet Company
Business Service
Social Media Agency
Nonprofit Organization
Advertising Agency
HeroBot presents you a library of messenger chatbot templates catered to different kind of businesses. Learn more about it, and find out how HeroBot can be of best help to you.
Facebook Messenger Bots and Its Benefits
It might take you a day and a lot of stress if you
will be responding to customers with just using Facebook Messenger. Thus, as
Facebook Messenger Bots were introduced to us, one will never be bothered
anymore in case of inactivity to attend to numerous clients.
These bots are instructed to automatically reply to inquiries; therefore, rest assured you will be able to handle and get back again to the questions once you become available. An advantage, still, of these chatbots is it encourages higher click and read rates than typical Facebook advertisements.
Read, Open and Engagement Rates of Facebook Messenger Marketing
80% and 20% are the average read and click-through rates
of HeroBot users, respectively.
With that being said, if you are a user of HeroBot and you send chat blasts, you are entitled of getting the mentioned rates in the first sixty minutes of launching your own Messenger campaign. Comparing this to email marketing, Facebook messenger chatbots are unquestionably advantageous.
Facebook Messenger Subscription Messaging
Interestingly enough, Facebook has its feature of allowing businesses or users to communicate with people on their contact lists. With subscription messaging, you only need to agree to subscribe to a Facebook business page, and it is all set.
Facebook Messenger Ads
If you are seeing Facebook advertisements wherein customers can click-through it and invite them to send a message to a particular business, these are called the Facebook Messenger Ads. This kind of ad may look like the conventional advertisements, yet, it can make users be automatically added to your Messenger contact list. This also helps you reaching high conversion rates as it also launches messenger bot sequences upon instigations.
Capabilities of Facebook Messenger Chatbots
We are not overreacting, but Facebook messenger chatbots can do almost anything. The following are just some of its specific capabilities:
Expanding your contact list
Segmenting customers according to their interests, type, and the likes
Dealing with a large scale of customer inquiries as well as requests
Communicating personally with customers in an interactive platform
Engaging customers
Enhancing leads
And the list goes on . . .
To be more specific, Facebook Messenger can also
do:
Changing of reservations or flight time
Tracking reservation status
Getting updates on weather
Sending order confirmation
Providing updates on order
Finding a particular product
Tracing purchase history
Wishing customers a happy birthday
Ordering a pizza
Inciting surveys
Segmenting customers
Scheduling real-estate showing
Selecting a meeting time
Creating Facebook Messenger Bot for Free and Online
HeroBot is providing excellent and highly developed chatbot builder in town, and the great news is that all are considered FREE. At HeroBot, there were varying options to choose on, and you can assure that it is far from programs offering chatbot technology, but with only a few free of charge services.
Setting up Facebook Messenger Bot
Setting up a Facebook Messenger bot is amazingly easy. First, you simply need to select a Facebook Messenger chatbot builder. Options are all available on the internet to choose on. HeroBot, for example, is free and doesn’t require much of the encodings. After you have selected a chatbot builder, connecting it to the Facebook business page is next in the process. Then, you are now ready to create and enhance your first Facebook Messenger bot.
Automating Facebook Messenger
Through the use of messenger bots, you can automate your own Facebook messenger marketing. In doing so, you only need to set up a HeroBot account, connect it with your Facebook business page and then it’s done. Notably, Facebook Messenger could be one of the most effective marketing strategies that any forms of business can employ.
Messaging and its Power
It was then found out that most of the customers in
the current era are choosing the style of messaging over emailing and calling
when it comes to showing their interest in a business. Thus, businesses turn to
improve their messaging tactics and even try using live chat to deliver their
services.
Creating chatbot, perhaps, is the best way of
conveying messages and responses in the speed of light. Therefore, businesses
are using these chatbots to automatically reply to customers. The chatbot will
then acknowledge inquiries after the customer hit the “Send Message” button.
In the whole responding process, it is essential to be knowledgeable about how to create the entire bot sequence. Messenger chat is just one of the great features of Facebook Messenger. One can also make voice calls or voice messages, group video, send attachments, and so on. Also, Facebook Messenger chatbots can function to get shipping and event updates, give out surveys and questionnaires, and some of the other things beneficial to businesses.
Facebook Business Terms for Messenger Banning
You have to bear in mind that abusing Messenger
application or using it for unruly purposes can cause your Facebook business
page suspended or restricted to perform specific tasks. Your Facebook Business
Page might be banned, but rest assured that if this happened, it wouldn’t
affect your existing Facebook marketing outlets, like the page itself, your
groups, Instagram account, etc.
However, take note that if you receive a Facebook
message which says limits had been placed to your Facebook Business page, it
only means someone just reported and blocked your Messenger bot. Upon receiving
such, you are limited and confined to using some of the Messenger features.
You are still able to respond to messages, but you
are confined from messaging tags, from subscribing to broadcasting and
sponsoring messages.
Writing a request to Facebook is the only way to get your ban lifted. Since requests are examined and reviewed manually, you have to wait a little longer after the time you have sent the request.
Reasons for Facebook Messenger Banning
There is no identified case wherein a Facebook page
is banned from Facebook because of Messenger violations. Yet, limitations can
be applied to a page in terms of broadcast and sponsored tags, message tags,
and even to subscriptions.
Apparently, a high block rate is the actual reason
why a page is incurring the Facebook penalties. A signal is sent to you if you
are blocked or if in case someone was displeased with your service or your
products.
On the other hand, HeroBot is not implementing any of the Messenger capability restrictions. As a verified Facebook partner, HeroBot makes sure Facebook pages will not be controlled in this specific platform. Facebook set these rules which are continuously adhered to by HeroBot.
Reasons People Are Banning a Facebook Page on Messenger
The following might be the reasons why people ban a business Facebook’s page on Messenger:
Some users aren’t knowledgeable about how to unsubscribe to a service. Thus, they are left with no choice but to block the business from messaging them.
At some point, customers are annoyed if they are getting messages too frequently.
Customers do not like weak content.
Thus, to avoid getting banned on Facebook messenger, you really need to observe keeping your block rates. If there’s an escalation observed with the rate, you have to study at what point you’ve got a problem.
Average Block Rate on Facebook Messenger
The percentage of people, who decided to block a
page from sending messages, is what you called the block rate in Facebook
Messenger.
You have to accept that no matter what you do, 1-2%
could be the actual rate of people who are going to block you.
Thus, you have to be aware that when your block
rate increase by 3-5%, there’s a need look after what might be the problem and
what can you do to avoid a further increase in the block rate.
Unfortunately, if the rate goes beyond 5%, then it
is already a concern to be examined.
Even though the percentage rate is not yet identified, studies determined that a business with a block rate hitting 8% is at high risk of being banned on using Facebook Messenger.
Checking Block Rates in Facebook Messenger
To check block rates, you have to click “Insights”
and then “Messages” in the wall of your Facebook Business Page. A percentage
number would appear at the top of the page next to the number of people in your
contact lists and thus, indicating your block rate.
So, if you decided on keeping up with Facebook
Messenger Marketing, you need to focus on keeping your block rates low by 3%.
Toggling your dates is also vital in understanding your average block rates weekly, monthly, or quarterly. If it just happened that your block rates continue staying above 3%, it is vital to make adjustments with your chatbot marketing tactics.
Preventing People from Blocking Your Page
An option to “Stop” or “Unsubscribe” can save your
business’ life. This is for that significant reason that users will not be only
left choosing the block option. Thus, including an unsubscribe button in your
sequence will help you in many ways.
Moreover, the Unsubscribe button makes users in your contact list feel that they still have the power to decide whether they will continue availing your service or not. On the other hand, it will assure them that you offer legitimate services as they can easily withdraw from your chatbot sequence if they wanted to. You should remind yourself of the following if you wanted to avoid yourself from continual blocking:
Frequent sending of messages might annoy possible
customers. Thus, moderating the pace of your messenger bots is indeed a great
way to prevent persistent blocking of your Facebook business page.
Irritating message contents is a big NO for your
customers. Thus, make sure you create pleasing contents to keep on track.
If you are to send messages to your customers at 2 or
anytime in the early morning, expect your page being blocked. Learn your
customer’s most convenient time.
Give clear and comprehensive instructions to users
about your unsubscribe options. Trust me, they really help.
These can all be done with HeroBot offering features that are easily adaptable on Facebook Messenger chatbots.
Can One Use Messenger Chatbots on Instagram and WhatsApp?
It is only by 2020 that a user can make use of chatbots on other applications such as Instagram or WhatsApp. Apparently, this can also be possible only if Facebook collaborates with these messaging applications.
Can one use their Facebook Messenger bots on their Facebook group or their personal account?
Sadly, it can’t be. Messenger chatbots work only on business pages. Setting-up Facebook business page is easy and can be used for various purposes. It can even be your own personal brand page. Once you created a Facebook page for your business, you can be able to do several things with your Messenger bots as you wish.
The Concept of Marketing Bots
With the evolving technology, marketing bots were devised as a program that interacts and engage with users to offer marketing services that were originally handled by humans. They are commonly known as chatbots. The function of chatbots is not limited to just having a conversation with humans. Among the ocean of bots today, Facebook Messenger bots are the most effective. These Facebook Messenger Bots dramatically reduce significant amounts of required time for interacting with every customer through Facebook messenger.
Facebook Messenger Chatbots: The best bot service for websites
Yes, you’ve read it right. FB Messenger chatbots are the best chatbot service for websites, as Messenger bots enable persistent, automated, fast, and easy interactions on several devices. In fact, many websites use their own integrated chatbots, however, conversations both live and die within the website. Messenger enables people to communicate perpetually and can make the conversation go indefinitely. Moreover, with WP-Chatbot or WordPress plugin, it is simple to integrate a Messenger chatbot widget on a website.
What is the best Artificial Intelligence chatbots available on the web?
The best Artificial Intelligence chatbots available on the web are those bots that can be simply set up and easy to incorporate with existing marketing tools. Most of the time, AI bots require complicated codes in order to develop. That’s why marketing teams find it hard to access it, as they do not have sufficient skills and budget required for developing one. Luckily, here’s HeroBot. This is a great alternative, as it won’t require any complex coding or whatsoever. Moreover, Herobot is specifically designed for Facebook Messenger. This is because the Facebook messenger is the most ideal marketing platform that has a great level of customer reach and engagement rates.
Facebook Messenger bots: Can agencies benefit from them?
Well, the answer is yes. In fact, agencies build up
a large percentage of HeroBot’s customers. Here are the two reasons why agencies
are avid users of HerBot:
The first reason is that agencies utilize chatbots
to retain and acquire clients or potential clients for themselves.
Secondly, agencies provide Messenger bot services
to their customers, which adds value to their customers and profits for the
agency.
In addition, HeroBot offers special rates for agencies,
as well as a frequent discount for up to 50%. Agencies plan to include 25k free
contacts, onboarding support, unlimited Facebook pages, and unlimited pro plan
features. Contacts are gathered from all of the agencies’ Facebook pages.
Moreover, agencies also use HeroBot to acquire multiple levels of access for contributors or admins, client logins for teamwork, and a team dashboard to cohesively tie it all.
How will agencies utilize chatbots?
Messenger chatbot marketing is a hi-powered tool to
generate profits for agencies. An agency could offer chatbot services to their
customers. In order to do this, an agency should acquire the agency plan of
HeroBot. This will then allow an agency to develop an infinite amount of
chatbots on an endless amount of Facebook pages.
When developing chatbots, the agency can cooperate
agency-wide on ventures. An agency can even invite their clients to join in the
process of chatbot creation. Additionally, transferring of chatbot ownership
from the agency to the customer at any point of time is easy.
An agency can include chatbot as part of its service offering to customers. This can add monthly retainer fees and one-time development fees.
Are AI chatbots a new innovative technology?
As trends in marketing continue to go and change,
chatbots aren’t relatively new. However, it is just recent that Messenger
chatbots became easy to make. Everyone in the industry of digital marketing
understands that trends, innovations, platforms, and technologies rise and fall
unexpectedly and rapidly.
Chatbots are, in fact, one of the most fluctuating
trends in the marketing industry. Some chatbot making companies may rise then
fold in just a matter of months. And talking about Messenger bots, Facebook
adds new features and capabilities on a regular basis. In addition, bot
developers continue to make chatbot creation easier than ever.
All of these info has not become widespread yet. This means that several marketing groups are just unaware of how easy it is to have a chatbot and to keep it running.
Should you have a knowledge for coding in order to create a chatbot?
Absolutely not. In fact, chatbot creation won’t
require any coding skills or whatsoever. If you can read, click or think, then
you will be able to create a chatbot. You can make NLP (natural language
processing), long and even complicated chatbots without typing a single line of
code.
Essentially, chatbot creation indeed takes some time. Likewise, since some chatbot sequences are complicated, creating them will require cautious planning and thinking. On the better side, you will not be required to learn the intricate skill of coding.
Are making chatbots costly? How much would it cost to make one?
Good news for all the business owners who want to
create their own bot! HeroBot is FREE! You may think that “Oh, it’s free,
but we might have to pay for indeed useful functionality.” Actually, it’s
not. We mean it’s free as in you can create and launch an infinite amount of
powerful bots for bulk messaging, Facebook ads, websites, on an infinite amount
of Facebook pages – endlessly.
Marketing software is big business. One prevalent
software assists in providing search engine data and track rankings. If you are
an agency, acquiring the software will save you for up to a thousand dollars a
month!
Now take a look at this and compare that price point: $0 for a completely new and firm marketing channel that can reach over a billion people in the whole world, in every industry. Taking into account that you choose the best chatbot creator, the chatbot making is not over-expensive.
How long would creating a chatbot take?
Actually, you can make a complete Messenger chatbot in less than a minute. HeroBot offers tons of pre-made Messenger chatbot templates that suits for several types of industries like real estate, doctor’s offices, podcasts, e-commerce, realtors and agencies. When you customize and use these pre-built templates, you already have a complete start-to-end marketing cycle made for your business.
Facebook Messenger Chatbot Marketing – Is is time-consuming?
With the use of chatbots, your marketing and
customer interaction is continuous and completely automated. What might take
massive amounts of hours before will just require you a relatively small amount
of time in setting up a chatbot, as making one won’t take much time at all.
Before, it would take efforts and a lot of time to dig deep in the intricate Facebook business page in order to see messages sent to you by customers. This is why marketers or marketing teams love Messenger chatbots. Messenger chatbot is one of the few approaches which enables marketers to communicate with hundreds of thousands of customers simultaneously on a personal level of engagement.
How are messenger chatbots being used by businesses?
Messenger chatbots are able to execute hundreds or
thousands of task, such as ordering pizza, arranging your schedule, find the
latest news or information regarding the weather, or even find your partner for
life. The full potential of Messengerchatbots is mind-blowing can be
overwhelming, that’s why some people may get shy of using them.
There are hundreds or even thousands of possibilities on how to utilize messenger chatbot. Here in this article, we highlighted some of the top ways how HeroBot users utilize their chatbots on a daily basis.
Comment Guard
You can connect a messenger chatbot into any Facebook post, and then wait to see it do its magic. The bot will automatically invite everyone that comments on the post to join your Messenger contact list.
Chat Blasting
With a messenger chatbot, you can send messenger chats to a selected or large group of contacts, all at the same time. The open rates averages from 50% to 80% and the response rates take the email out of the picture.
Click to Messenger Ad
Having a chatbot is just like a Facebook Ad, except the fact that rather than driving CTRs into a landing page, you can add contacts to Messenger, wherein you can execute drip campaigns then segment them, and remarket them forever.
Chat Widget
Integrate this little plugin in any of your website’s page and boom! You have the most ideal way to amass an enormous amount of Messenger contacts. This plugin is absolutely easy to set up using WordPress.
Is there an alternative to Chatfuel and ManyChat?
In reality, there are marketers that find Chatfuel
quite difficult to use. The provided free plan of Chatfuel offers limited
functionality, which makes it hard to decide if going for a paid plan is ideal.
That’s where HeroBot comes in. HeroBot is a perfect alternative to Chatfuel, as
HeroBot allows users to dive into the wide ocean of Messenger chatbot tactics
and techniques without the need to spend any cost.
Aside from Chatfuel, HereBot is also the best
substitute for ManyChat. Although there are many chat platforms that already came
into reality, HeroBot won’t let you down with its fast-pacing capabilities.
Hence, it can provide you a maximum number of features and benefits, and also its
most excellent functionalities.
One thing that makes HeroBot stands out among the rest is being an industry-leading integrated together with WordPress. With the highest advancement when it comes to NLP (national language processing, it is more highly developed in Artificial Intelligence. Other additional best features of HeroBot are an accessible user interface, the much better value of the price point, no massive bugs, instant response, modern features, and its legible stability compare to the other chatbot engines.
Making and Selling Chatbots – How would you do it?
Chatbots can be one of the vital elements of your marketing plan to serve potential and existing clients. But you should jot down first the important key points before going ahead into the final details.
Know your market very well—the main goals and target.
You have to comprehend first who are your clients and what are their needs.
After getting and compressing the necessary
information, make use of the Facebook chatbot as the solution.
It’s up to you if you want it prepaid, installment,
or postpaid plan. You can make them pay upfront for the development of the
whole chatbot, another fee for the ongoing process, and charge for a
subscription if only necessary.
With today’s modernity and opportunity, Messenger bots categorized as the rapidly-expanding and highly-growing ROI in most of the marketing outlets. Now is the time to be smart and make one step ahead in using chatbots. Thus, it’s better to take advantage of it as an inclusion in your marketing services.
Creating Messenger Bot – What would be the best and possible ways?
So, you have already noted the essential details
about chatbots. The thing is, how would you apply all of them and create one
using some of the best ways?
Choosing a Facebook Messenger chatbot that doesn’t have required coding can be the quickest way to make one. After selecting a chatbot builder, integrate it with your Facebook Business profile. That should be easy for you now to decide on what will be your chatbot is. Next, you will just have to follow the needed procedures on how to build up your chatbot. Once you’re done with each step, then you can finally handle and manage your own messenger bot.
How would you know if it is the best Messenger bot?
One way to label the Facebook Messenger bots as the best is through its highest rate of success, which often associated with characteristics. Some of the successful chatbots under Herobot creations were compared to the best Facebook Messenger bots, and these similarities were found:
Understandable subscribe and unsubscribe directions
Answerable queries
Multiple choices
Available gifs and images
Customized styles
Trouble-free instructions in getting into the main menu or answering a question
Capable of responding to different users
Capable of switching into live operator if needed
Engaging with chatbots can be actually enjoyable. Customers find satisfaction in it, especially if the bots have been almost perfectly created and improved.
Building your chatbot and starting messenger marketing
How much would it cost?
Good news—building a chatbot doesn’t cost you a single penny. With HeroBot, it’s all free, and you can make tons of it—as many as you want. On the other hand, there are indeed some chatbots wherein you have to spend dollars from the primary setup down to the constant maintenance. Thus, if you’re a beginner in using chatbots, it’s highly recommended to go for a Facebook Messenger chatbot builder that won’t give you a headache. Like HeroBot—aside from it won’t be a pain to your wallet or pocket, it’s also efficient to utilize.
What are the technologies you need?
You probably wonder what the technologies and systems behind chatbots are. They’re actually so simple, something that isn’t out of your league. All you need to keep track on your list is one—Facebook page. Facebook seems to be the universe for different kind of users. It’s one thing to consider when starting a chatbot. The number two falls down into chatbot builder. Of course, when you construct something, you must have tools with you. For the third major requirements, you need the help of your brain. It’ll be your instrument to come up with something, not just good but the best.
Chatbots, specifically the ones under Facebook, have been the major place for a large number of marketers. No matter what their expertise is or their range of budget to spend, all have the rights and freedom to create chatbots. Indeed, Facebook Messenger chatbots are the ideal platform to start your venture.
‘No Coding’ Chatbot – How would you do it?
To help you skip the process of coding, you need to look for a chatbot builder that doesn’t require you this. HeroBot, for example, and other options from the list, don’t take too much of your sweat and efforts to set up and create one. Purposely designed for Facebook Messenger marketing, HeroBot, and its excellent features will absolutely give you higher and bigger advantages.
Free Chatbots for Facebook – Where can you find them?
Facebook has also been filled with a lot of free chatbots. These are also available in the vast ocean space of chatbot builders. To give you a definite example, with HeroBot, you can make a chatbot that’s called ‘chat blast.’ The chatbot can simultaneously send a message to a massive number of followers. Most of the outstanding Messenger bots with highest-qualities offer free chatbots services.
What are the ideal platforms to use?
The online world is already full of the same faces.
Sometimes, it’s hard to recognize which stands out the most. Hence, if you want
to be different and always go for the unique one, you have some specific place
to go. You can create a customized chatbot that is personally designed or arranged
by you. But for you to do that, then you have to go through with the process of
coding.
Here are some of the open source platforms that can
assist you in building your own chatbot:
Botpress
Microsoft Bot Framework
Rasa Stack
So, if you’re up for an accessible chatbot builder
and want to create one without tiring yourself for some rumbled codes, your
best pick is HeroBot. It’s hassle-free and doesn’t take so much of your time
and efforts.
Customer-Friendly Chatbots – Which platform is the best?
As an online marketer, there are times where you
have to entertain customer queries and inquiries. The problem is, you’re not
available 24/7 just to accommodate their concerns. You wouldn’t want to lose
customers just because of late replies or not being able to respond instantly.
But you don’t need to worry. HeroBot provides you a
helping hand in which you can create programmed responses that accompany their
issues. Also, HeroBot featured Live Operator that connects the clients to human
support so their concerns will be addressed.
But you don’t need to worry. HeroBot provides you a helping hand in which you can create programmed responses that accompany their issues. Also, HeroBot featured Live Operator that connects the clients to human support so their concerns will be addressed.
Creating a Bot That Answers Questions in Reality
There’s another mind-blowing fact about chatbots. Did you know? You can actually make a bot that gives a response to real-world quests. Proper and careful programming is the key to make it possible. With the Q&A feature of HeroBot, you can develop a chatbot with the use of a system that triggers and ignore words. Just keep in mind that starting it up will need a little bit of hard work from you. But the good thing is—you can finish it without encountering some codes.
Are you Looking for Real State Industry Templates for Chatbot? Find out here
The world of real state is also growing fast. Every day, there’s always a new business to handle. So, as someone in line with real state industry, how do you think a chatbot can help you?
HeroBot can provide you a template for free. It organizes plenty of tasks that are needed by realtors on a daily work basis. That includes listings, schedules, and planning. Not just that because the bot can also sort out users according to their right categories such as buyers, sellers, and renters. Thus, it would be much easier for you to look for prospects.
Chatbots – The Major Players and Company for Best Tools
Every day, there’s always a change happening in the
Chatbot world. Since technology continuously moving, it’s kind of difficult to
maintain and secure a position on the lists. Hence, it’s really a struggle to
keep your ranking for a long period of time. Meanwhile, here are some of the
major chatbot companies connected with Facebook:
WP-Chatbot. For WordPress users, it’s an effective and handy tool for Facebook Messenger that can be used for plug-ins.
ChattyPeople. It’s a marketing-friendly platform in Messenger.
HeroBot. For those who value quality and money, HeroBot is the best resolution you need. It’s legibly proven and tested under the big names in marketing such as Neil Patel and Brian Dean.
“Must-Knows” in Creating Chatbots and Messenger Chatbots
Creating a chatbot in this time and space can never
be considered a problem with the constant advance in technology. But, in case
you haven’t got any knowledge with creating your own through a development
framework, then let HeroBot do the work.
HeroBot can also help you in integrating these chatbots with Facebook Messenger, allowing you great power to do tasks to connect more to your audiences efficiently. Tasks include creating options, answers, or questions with the mission of engaging the target market. With choosing HeroBot as your chatbot builder, you are freeing yourself from a stressful and complicated process of creating customized chatbots.
Adding Messenger Chatbots to websites
One popular way of adding Facebook Messenger Chatbots to websites is by adding inconspicuous and reliable widgets to each of your pages. Most of the time, widgets are seen positioned in the lower right-hand corner of the page but remember that you can always customize it mainly using WP-Chatbot or WordPress plugin.
Using Messenger Chatbots in E-commerce websites
Utilizing messenger chatbots in e-commerce websites is indeed a helpful way of keeping up with several tasks. It can function as your own de facto fashion consultants aiding you from browsing on styles and products, on processing orders, providing shipping updates, and much on answering common inquiries from clients. These chatbots can guide clients choosing products which are a perfect fit for their preferences. From purchasing processes all the way to delivery and keeping customers updated with their purchases, messenger chatbots are doing their thing with e-commerce websites.
Making use of Messenger Chatbots for lead generation
HeroBot’s clients prove that this powerful chatbot
builder is helping them keep up with their leads. Messenger chatbots are
effective lead generation technique which can be best employed in any kind of
businesses.
Subsequently, these lead generation chatbots are
adhering from a sequence of qualifying questions first and then ends with an
invitation of using Facebook and absolutely free consultation for customers.
Using messenger chatbots also entails control over the segmentation of your audiences. With employing such to your marketing strategy, you can expect a much better sales result.
A tutorial of making a Facebook chatbot triggered by post comments – is there any?
Apparently, a Facebook post autoresponder which
HeroBot pertained to as the Comment Guard, is easy to set up and be triggered
to respond to Facebook post comments.
It works right after people have commented in your Facebook post as it automatically sends an invitation for them to be added as one of your Messenger contacts. You can actually gain higher leads and engagement than depending on likes. The only thing that matters is how you try to make excellent postings that will encourage people to leave remarks or comments. Coming up with the idea of quizzes or surveys are some powerful and effective techniques in improving or increasing your contact list.
Benefits of a Facebook Messenger Chatbot
Rather than dedicating most of your time in
replying to each of your customers, deploying the automatic functions of messenger
chatbots can provide you much and excellent benefits.
With an average of 80% open rates and 20% click-through
rates, messenger bot marketing is indeed 50x more effective than email
marketing.
You can also save more with these chatbots as builders like HeroBot are providing their services free of charge. But, if you are to purchase for either for click-to-messenger ads or other paid services, its fees are just nominal and much lower compared to conventional displays on Facebook. In terms of its features and functions, Facebook Messenger chatbots are described as having versatility. In other words, you can create a customer service, a drip campaign, or a lead magnet chatbot depending on your preference.
The best and most engaging Facebook Messenger marketing tool
The use of Facebook Messenger chatbots is proven as
the most efficient Facebook Mesenger Marketing tool. Thus, it is important to
look for a chatbot builder which can help you craft your very first exceptional
chatbot. Choosing HeroBot is definitely a good choice you might want to consider.
But to keep your audience connected to you, and
discover more about your business, it is important to learn how to integrate
your Facebook Messenger chatbots on your business website. This can be through
utilizing or including widgets that will invite people to join your contact
list – “Can we help you?” is usually the simplest but the best widget option
you can use.
People can also access your Messenger bot through
the “Send Message” option located at your Facebook Business Page. This will
lead people in your Messenger bot to where they can send inquiries about your
business and will be added immediately in your Messenger contact list.
Your organic posts can also be a way to engage
people in discovering your business. This is possible through an auto-responder
or an option of allowing people to reply, send messages in your post and be
invited to be added in your contacts.
The last possible way could be through by creating click-to-Messenger ads. When a customer responds to your ad, the messenger bot sequence will be triggered to direct them to your business Messenger bot.
Building chatbots from scratch and without coding
If you are not knowledgeable and skilled in making
chatbots of your own, employing a Facebook Messenger chatbot builder can save
you more time and money.
Good thing enough is that HeroBot offers various
and drag-and-drop features that are helpful in designing and creating chatbots
from scratch.
Also, you don’t need to worry anymore with your coding skills because a code-free chatbot creation is introduced and preferred by most marketers. Take note that it will also cost you less if you will be utilizing chatbot building software than creating your own with the use of codes. With the free of charge features presented by HeroBot, coding, building customer service, drip campaign, chat blasts, and other Messenger chatbots, can never be considered a problem anymore.
Messenger Chatbots for recruiting
Recruiting chatbots is becoming a big deal for business as it can accomplish more tasks that are done manually by a recruiter. It can actually pre-screen candidates, getting information from them, and even schedule them for a personal interview with the actual hiring manager. The messenger bot sequence permits these bots to send Messenger message in response to job postings with much ease and convenience.
The best money-making Messenger chatbots
The best Messenger chatbots for making profits are the ones that focus on marketing Key Performance indicator such as conversions. Most Messenger bots provide customer support, which is indeed helpful in marketing. But chatbots can do more than just that. Chatbots are able to attract new Messenger list subscribers and place them in a bot drip campaign, meaning there is a higher chance for you to gain valuable conversions.
The Ideal Chatbot Builder: HeroBot
It is true enough that HeroBot is recognized as Facebook Messenger’s Fastest-Growing Solutions Partner. One of the best features of this excellent chatbot maker is its generous way of making information resources available for those who are interested in creating bots. HeroBot isn’t like any other chatbot builder platforms as it gives marketers a chance of accessing complete in-app help documentation, live Messenger chatbot conferences, and webinars, and even live support coming from its very own HeroBot professional.
The best platform in the market for developing Messenger chatbots
As of today, HeroBot is the best platform for
making the best messenger chatbots. Facebook describes HeroBot as the
fastest-growing chatbot developer in the market. HeroBot users develop hundreds
of Messenger chatbots per day, for businesses like dental offices, online
selling, and so much more. In addition, what makes it greater is that HeroBot
is free. Yes, there are more available features for paying users. However, a
wide collection of chatbot sequences, tactics, and other features are obtainable
even without payment.
HeroBot’s most distinguishing feature is its ease-of-use and user-friendliness. Creating chatbots could be quite complicated, especially when creation requires coding. But with HeroBot, no coding would be required at all. HeroBot lets users create chatbots easily with a simple drag-and-drop feature.
Creating Facebook Messenger chatbots
First of all, let’s just clear a subject that some of the people often get mistaken: The difference between a Facebook bot and Facebook Messenger bot/chatbot. A Facebook bot is a program that is developed to create and control a pretentious Facebook account, whereas a Facebook Messenger bot is a program developed to automate tasks in the Facebook Messenger, and is 100% trustworthy and valid.
You now know the difference? Great! Then let’s proceed on creating messenger chatbots.
To be honest, creating chatbots are easy, and
anyone can learn to create one by experimenting on a chatbot building platform.
Most especially on HeroBot, as it’s free and very easy to use. To start
learning chatbot building, the first thing you need to do is to create an
account in HeroBot. The next step is to connect your Facebook business page and
voila! You are ready to make a chatbot. Creating chatbots with HeroBot is
simple, and you can test your bot anytime, by clicking the “Test Dialogue”
button on the bot builder page.
If your goal is more learning and information, then you might want to check out the learning resource center of HeroBot. One good action to consider is to join A Facebook Messenger Marketing Summit. In fact, HeroBot hosts the largest of these summits. Additionally, HeroBot sponsors the biggest chatbot marketing summit in the world. Moreover, HeroBot offers 5-star chatbot masterclasses that will surely enhance your ability to create and deploy a powerful Facebook chatbot.
So, how hard it will be to make a Facebook chatbot?
Well, as mentioned before, it’s not hard to create
a Facebook chatbot. In fact, you can deploy a fully-tailored chatbot within
minutes of tweaking, with the use of a user-friendly chatbot building platform
like HeroBot.
HeroBot has made chatbot creation significantly easy. Rather than starting from scratch, HeroBot already provides various pre-made templates that are ready to use, and incredibly easy due to its drag and drop feature.
Facebook Messenger marketing bots
When a user or users joined your Messenger list,
you can start sending them any amount of promotional updates within the first
day. After that, you can send them a single promotional update. This is the
so-called “24+1” Messenger rule. A chatbot is the most excellent way to send
promotional messages successfully. Once a new contact joins your contact list,
your bot will do the work to segment them and drive them down to your marketing
funnel, or to other opportunities for them to interact with your business.
Sometimes, people may get annoyed if they get bombarded
with promotional messages. This is where subscription comes in. This is the way
of Facebook to approve before businesses can send promotional messages to their
contact list.
To send subscription messages to your messenger contact list, you must apply and be approved by Facebook first. When you’re approved, you can send both promotional and non-promotional messages to your audience for as long as you want.
The main functions of Facebook Messenger marketing
There are a lot of function and benefits that a
messenger chatbot can bring to your business. Different businesses have
different ways to monetize chatbots. For instance:
Restaurants
can facilitate orders online by using chatbots
Agencies
can use chatbots to pre-screen leads who have $20,000 monthly ad spent
Personal
trainers can use chatbots to set a free one-on-one consultation schedule with a
potential customer.
A
reals estate agent can schedule a tour on a posted property.
There are much more ways to how businesses utilize chatbots. Chatbots drive high engagement and can easily be monetized. Chatbots are also the key player for messenger marketing automation. This the reason why chatbot is one of the fastest-growing marketing channels today.
Here are some benefits of Facebook Messenger chatbots:
1. Acquire more customers
Chatbots helps in acquiring potential customers the same as how email entices customers – by engaging and interacting with them and providing a promotional offer. The difference between the two is that chatbots have higher click-through rates and higher open rates than email.
Using a lead generation bot is one of the direct ways to drive conversions through Messenger. The chatbot will present potential customers with a promotional offer, and then drive them down into your marketing funnel.
2. Increased lead generation
It is simple to make a Messenger bot designed particularly for generating leads. In fact, HeroBot offers a lead generation template, giving users a free ticket to a spectacular event on increased lead generation.
Generating and qualifying leads with Facebook Messenger chatbot is super effective. Chatbots are responsible and effective to generate leads with personalized and fun conversation. This will save time, lowering the overall cost per acquisition and increased lead quality.
3. Grow your Contact List
To effectively market your business is to reach a vast majority of people as much as possible. With the help of chatbots, you can even expand further your contact list that may soon be your potential customers.
Facts about Messenger chatbots
To further realize why Facebook messenger chatbots are essential to businesses, we listed some facts about messenger chatbots:
1. Customers like to use Messenger chatbots
Customer engagement rates clearly show that customers like using messenger chatbots. Although they can opt out anytime, most Messenger subscribers remain a subscriber for a long time. In addition, there are over 20% CTR and more than 80% open rates on most messages, which strongly indicates that customers like using chatbots.
Using a chatbot proves to be convenient for customers to place orders, get information, get updates, and engage with the business without the need to interact with a human. Moreover, chatbots are available 24/7/365, making them conveniently available to contact at any point in time.
2. Messenger chatbots can work 24/7/365
Unlike human personnel, Messenger can work and stay online forever. They are immune to diseases, and only takes a matter of minutes to do maintenance. You can say goodbye to the losses caused by human personnel absenteeism.
3. Messenger chatbot marketing is far better than Email marketing
There’s no contest, but in reality, messenger chatbot marketing has already surpassed email marketing in many ways. Messenger chatbot could have more than 80% open rates within just the first hour of interaction. And messenger chatbots’ CTR is 20%, compared to email’s CTR of less than 5%. Live chat function and human-like conversation is much more effective than sending bulk messages with email.
4. Messenger chatbot is an excellent tool for feedback and surveys
Yes, you’ve read it right. Chatbots are indeed excellent in doing surveys and getting feedback from customers. Before, businesses depended heavily on popups, intrusive apps, emails, and other forms of customer satisfaction measurement. Customers find it annoying and difficult to fill-up survey forms, that’s why most marketers are coerced to incentivize surveys, resulting in an untrustworthy result.
With a Facebook chatbot, surveys are quicker, as interactive conversations motivate customers to continue and finish the survey until the end.
Chatbots are indeed promising, right? You might want to build your own now, but there’s still more.
Using chatbots for customer services
There’s almost nothing a chatbot cannot do in terms
of customer services. That’s why managers aggressively pursue more
chatbot-automated customer services. Moreover, chatbots can reduce up to $60
billion in salary expenses.
Chatbots can be used in the following customer services:
Make reservations
Schedule meetings
Get directions
Get store hours
Send receipts or invoices
Provide tickets
Track orders
Provide delivery times
Create coupons
Send satisfaction surveys
At any point in time, customers can request human operators to take over where a messenger bot left-off. Chatbots effectively replace tons of man-hours of work, resulting in lower business costs.
Messaging apps used in messenger marketing
For additional information, we included a list of the most popular messaging apps in the world:
Whatsapp – 1.5 billion active users monthly
Facebook Messenger – 1.3 billion active users monthly
Perhaps this is already enough for you to be convinced to have a messenger chatbot for your business. The possibilities are endless, and there is an incredible opportunity for business expansion. It’s a great idea to take advantage of Facebook messenger marketing and make your business unstoppable. Here at HeroBot, we are ready and more than happy to help you all the way. All you have to do is visit our site, create an account, and you can start your own chatbot venture.
Do HeroBot-powered Facebook Messenger Marketing Chatbots integrate with CRMs and other Marketing Automation Software?
Yes – using our built-in integrations for Webhooks, Integromat and Zapier, you can integrate HeroBot chatbots with more than 1500 web applications, leading CRMs and marketing automation platforms including:
• Google Sheets • Twitter • Gmail • Slack • Mailchimp • Google Calendar • Trello • Facebook Lead Ads • Google Drive • Facebook Pages • Typeform • ActiveCampaign • Airtable • Google Forms • ClickFunnels • HubSpot • Asana • Instagram • Gravity Forms • Pipedrive • Google Contacts • HubSpot CRM • Dropbox • Salesforce • Calendly • YouTube • Todoist • Stripe • WordPress • Evernote • Acuity Scheduling • Discord • Microsoft Office 365
